Generate Revenue from Apps

By RAD-INFO & HyperOffice, 2006

tom peters of in search of excellence wrote:The Incredible, Wild, Whacky, Scary, Super Cool Future … and Why We’re Not Even Remotely Prepared, and What We Can Do About It, for the Sake of Our Careers, Work

and Organizations: A Musing on Strategies, Tactics, Attitudes, Tips, and

General Observations, Such as … Why scale economies are over-rated, How to beat Wal*Mart, Why All MBA

Programs Should Be Closed, Why Only Freaks Get Things Done (in Freaky Times), Why Outrageously Audacious Devotion

to Game-changing Innovation Is the Premier Survival Requisite,

Why Women Are Better Leaders Than Men (and They Also Buy Everything, Though Just Try Telling That to the World’s Advertising

“Geniuses”), and How UPS & IBM Are Actually All About Love!

Then: CEO, CTO, CFO, COONow: CMO, CCO, CRO, CPO

chief Marketing officerchief Customer officer chief Revenue officer chief People officer

* maybe have someone in charge of FUN!

“A focus on cost-cutting and efficiency has helped many organizations weather the downturn, but this

approach will ultimately render them obsolete.

Only the constant pursuit of

innovation can ensure long-term success.” —Daniel Muzyka, Dean, Sauder

School of Business, Univ of British Columbia (FT/09.17.04)

Triple PlayQuad Play

3 Year ContractsTele-Marketing

$100M in Advertising

$15 DSL

$15 DSL

You Cannot Compete on Price!

Delta3, 4Q05: $9M Revenue,

$22,000 income -you can’t compete

on price

Do you understand Business Mantra #1

of the ’00s? DON’T TRY TO COMPETE

WITH WAL*MART ON PRICE

OR CHINA ON COST- tom peters

Aim for Remarkable!

or Bookmark-able

Get Betteror

Get Different

Stand-AloneConnectivity

Sales are coming to a

close!

Layer 7!It’s all about the

AppLayer 7!

e-mail = appIM / chat = app

skype = app

Broadband Penetration is all about applications. It’s about what people can do with the access, not the access itself.

You Think You Can’t Sell Apps?

BlackBerrySugarCRMMS Office

LotuseBackUp

What are You Selling?

You Should be Selling

• Communication

• Connection

• Collaboration

• Sharing

• Productivity

Maslow says Connection => key need

Social Media = Web 2.0

• Flickr

• YouTube

• MySpace

• Y!360 – Keep your friends/family connected to you.– Share what matters to you– Control who sees what

Grass-roots,community building,

picnics,gatherings …

WOMA

WOMA is word of mouth advertising; sneezing

Help Them Connect

First and foremost with email – the original killer app!

1. Hosted email2. web mail3. Secure email4. Archived email5. Mobility Mail6. WEP-enabled email

Help Them Connect 2

It starts with email, then IM, then a website.• Community Intranet - events, videos, pix

– Registered users only (so you have a database to send your newsletter to).

• Photo albums• Classified ads • Blogs• Podcasts

– (audioblog.com, audiocast.com, pod-serve.com)

*** Teach them How to Connect!

Seminars, classes, HOWTO’s, streaming video, on-site.

Purple idea: Tupperware parties?

How about selling iPods, wi-fi, VoIP, digital cameras, PC accessories like webcams & mikes via

the Tupperware method? Teach how to use, upload, create, share, connect…

People want to meet others, connect, and share

• MySpace.com is Top 10 at Alexa

• Match.com & Friendster - both in Top 30

• Craigslist - in Top 50

• Facebook - in Top 50

• Orkut - in Top 50– This is what drives BB Penetration!

They Want their Opinion to Count

»Epinions»HomeThinking»Amazon Reviews»Digg.com»Del.ico.us»Blogs, podcasts»Web polls

They Want to Buy/Sell

– eBay– Craigslist– Y! Classifieds– Google base

• Isn’t Classifieds an App you can add to your website?

• Allow Photos• Connect Skype to it

Apps that Work

• SalesForce.com• SugarCRM.org• BlackBerry• Funambol*• HyperOffice• Content Mgmt• MySQL• E-classifieds.net• Hotscripts.com

*mobile open source

• ThinkOffice.com• Whiteboard.com• Vyew.com*• Firefox, Mozilla, Sunbird• eBackUp• HostedPBX• OpenOffice• Asterisk• Skype

*web meetings

More Apps

• Social media: Digg, Last.fm, Newsvine, Tagworld, YouTube, and Yahoo

• Mashups and Filters: Bloglines, Eurekster, Simply Hired, Technorati, Trulia, and Google

• New Phone: Fonality, SIPphone, Iotum, Vivox, and Skype• WebTop: JotSpot, 30Boxes, 37Signals, Writely, Zimbra and

Microsoft • (Zimbra is online email powered with AJAX)• Under the Hodd: Brightcove, Jigsaw, SimpleFeed,

SalesForce.com, SixApart, and Amazon.com

• From Business 2.0 March 2006

“The most successful people are those who are good at Plan B.” —James Yorke, mathematician, on chaos theory

Strategy + Systems + People +Passion + Execution

= Success

(the E-Myth plus some)

•Customer Retention•Customer Loyalty•Innovation•Employee Motivation

Find the PAIN

that is whereOpportunity

lies.

Seth Godin from Purple Cows:

“Designing ANYTHING for the masses is silly. Why? Because the masses don’t buy stuff any more. The edges do.”

•Sell what people are buying •Focus on the early adopters and sneezers •Make it remarkable enough for them to pay attention •Make it easy for them to spread •Let it work its own way to the mass market.

Market Penetration is from the edge:

Technophiles & Early Adopters try stuff first.• If it is remarkable, they remark on it…• they sneeze to their friends

• --> WOMA. Buzz.(Just capturing T&EA would be HUGE!)

• The Mainstream comes later.• But by then, there are many competitors.• Niche marketing. Verticals.

• women, hispanic, elderly/boomers• Positioning. Marketing. Branding.

Tom Peters on Excellence2006

1. A Bias For Action Is Job One! (Construct a Discipline/Culture of EXECUTION!) 2. DECENTRALIZATION! ACCOUNTABILITY! (Tom’s “Top Two”, 1965-2005.)3. Fail. Forward. Fast. (“Reward Excellent Failures, Punish Mediocre Successes.”)4. “Metabolic Management” Matters! (Hustle! Adapt! EAT CHANGE! Win the “O.O.D.A. Loop” War—Confuse Your Competitors!)5. INNOVATE or Die. (“Game-changers” or Bust! Lead the Customer! Just

Shout “NO” to Imitation!)6. A Damn Good Product. (Pursue “Dramatic Difference.”)7. A Damn Cool Product. (Design Rules!)8. Ride the Value Added Curve to the Sky! (Sell “GamechangerSolutions”;

Provide “Scintillating Experiences”; Become a “Dream Merchant”; Strive to Be a “Lovemark.”)

9. Relentlessly Pursue the “Big Two” Markets. (WOMEN Buy Everything BOOMERS & GEEZERS Have All the Money!) 10. Best “Talent”/Roster Wins! (HR Rules! Everyone a Leader! Women

Lead Best! “Weird” Matters Most! A Workplace to Brag About! Educate for Creativity!)

11. Demanded: Radical Technology Strategies! (“Incrementalism” Is for Wimps!)

12. Hard Is Soft! Soft Is Hard! (People! Passion! Enthusiasm! Wow! INTEGRITY! TRUST! Good Citizenship.)

13. Accept No Less Than EXCELLENCE! (Excellence, Pursuit thereof, Is the #1 Thing That Vaults Us Out of Bed in the Morning)

Thanks for Listening

Take one idea and use it!RAD-INFO, Inc. is available to

help your organization implement these ideas.

Consulting - IdeasData - Internet - vox

813-963-5884

peter@rad-info.net

HyperOffice.com

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