generate more revenue with a localized cart
TRANSCRIPT
Sources1. Common Sense Advisory (2014) 2. ClickandBuy (2009) 3. Worldpay (2012) 4. Common Sense Advisory (2012) 5. RevenueWire Sales Data (2014)
of regular online shoppers will cancel a purchase if their
preferred payment method is not available.2
LANGUAGEDisplaying all text in the shopper’snative language enables themto navigatethe checkout processwithout third-party translation tools.
RevenueWire’s localized cart features plug and play functionality, making it easy to quickly begin selling digital products to consumers around the world.
Contact us todayto learn how RevenueWire can help your business sell its digital products in over 120 countries worldwide.
Digital merchants can step into the global marketplace with RevenueWire’s localized cart and be confident their customers are being delivered an optimized buying experience — regardless of which country they’re shopping from.
The cart is able to recognize which language, currency, payment method and customized cart page design to display by automatically detecting a shopper’s location and browser language preferences.
Within 3 months of adopting a localized cart, a RevenueWire merchant saw an increase in UK and European sales of
PAYMENT METHODProviding shopperswith a range of their country’s most widely used payment methods instills trust that their payment will be handled securely and helps ensure they have the means to complete their purchase.
CURRENCYPresenting prices and charging in the shopper’s local currency assures them foreign exchange rates won’t alter the final cost.
DESIGNCustomizinga cart’saesthetic according to cultural design preferences strengthens a product’s credibility and improves the shopper’s experience.
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Consumers around the world expect a personalized buying experience and are willing to abandon their purchase if merchants don’t cater to their preferences.
G E N E R A T E M O R E R E V E N U EW I T H A LOCAL IZED CARTG E N E R A T E M O R E R E V E N U EW I T H A LOCAL IZED CART
of consumers buy only from websites where
information is presented in their native language.1
55% 50% of online shoppers leave a
cart without paying because the price is presented in a
foreign currency.3
13%
How itWorks
GROWING REVENUE
63%
A localized cart provides a checkout process that is optimized for the country shoppers live in, reducing anxiety and improving conversion rates.
Localized carts perform most effectively when used in combination with a localized product.
GET STARTED
4Elements of a
Cart thatNeed to beLocalized
To tap into 90% of the business opportunities online, companies must offer
carts in a least these 13 languages: English, Japanese, German, Spanish, French, Chinese, Italian, Portuguese, Dutch, Korean, Arabic, Russian and
Swedish.4
Tip: Test, test and test again. Adjustments to the cart’s content and design should be made continuously to determine which combination
drives the most conversions.