general v10data presentation - high level
DESCRIPTION
Data-as-a-service platform for the automotive industryTRANSCRIPT
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General High-Level Presentation
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Why us ?
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Link to Evolio.ca
DEALERS
• 1200+ dealer websites across Canada
• Per month
• 25,000 phone + web leads
• 1.4 M unique visitors
• 8 M page views
• 1.15% conversion rate
• 4.24 pages / visit
Link to Auto123.com network (per month):
CONSUMERS
• 2.5 M unique visitors
• 17 M page views
• 40 M ad impressions
• A123 only
• 200 new articles
• 80,000 used car in inventory
• Avg time spent on site: 3.5 minutes
Terabytes of Data
• Original Automotive content
• Car data sheets and reviews
• Market data (pricing, etc.)
• User habits and profiling
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What’s the opportunity ?
• No one has access to all the pertinent centralised automotive data– Through the whole value chain : manufacturer -
retailer dealer - garages - experts - social
• Manufacturer data is a commodity – Inaccessible (ex VIN)
– Many recopy it
– Everyone adds their own spin
– Marketing jargon increases the confusion
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What’s the opportunity ?
• Data is tailored for car-geeks
– Incomprehensible to the common person
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What’s the opportunity ?
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How much does my mom understand when she reads a car data sheet ?
• UX (User experience) is mediocre at best• Car show experience :
Multiple formats, one as confusing as the next
• No standards
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What’s the opportunity ?
• No centralised way to gather and rate social automotive data– From experts and users
• Pockets of initiatives where lay designers give input to manufacturers– Auto design crowdsourcing
• Mobile usage still in infancy – No critical value apps yet– Yet 10-15% of automotive information is consumed
through mobile devices
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How can we win the crowd ?
• By being a leader at
collecting,
standardizing,
syndicating,
enhancing
all available raw automotive data
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How can we win the crowd ?
• By delivering the data in simple and innovative ways to streamline integration into diverse systems and applications – multi-format, multi-channel.
• By offering the platform to let data vendors broker their information
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How can we win the crowd ?By having a solution that is …
Easy
AccessibleComplete
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Like this
Easy
AccessibleComplete
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Data-as-a-Service is a marketplace
with a data vendor and a data buyer
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The Data Vendor
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Finds the right place in the marketplace, sometimes in more than one category
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Sets up booth to sell his unique fruits
Puts the right fruits in the right standardised bowls
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Decides if each fruit is free or paid (by call, by subscription or by bundle)
Decides the monthly analytic package
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Goes out into the marketplace and bundles his fruits with other vendors and social data
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The Data Buyer
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Walks into the very accessible marketplace
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Notices the vast number of booths
Sees the tight security and the monitoring cameras
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Consults the complete data map
Sees the different data point providers
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Visits many different vendors
Reads the standardized descriptions of the fields on the bowls
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Some data he likes, some others he doesn’t find credible and some others he doesn’t think his readers will like
Chooses a mix of free and paid data
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Stops by the social data area where users have home-grown their own data and contributed to the marketplace
Decides which social data is likely to please his stakeholders and puts them in his basket
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Finds everything he needed because of the ease and the vastness of choice
Brings all the data he has selected to the checkout
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Pays V10data who, in turn, compensates the selected data vendors according to the selected pay plan : per-call, subscription or bundle
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Carries the data home to use for his content and stakeholders in V10-labelled bags (called APIs)
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Cooks and transforms the data with his unique recipe
Presents the pertinent data to his stakeholders, to his consumers, to his advertisers in the format they are looking for
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Shows where the data came from and makes sure each vendor is properly recognised
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And everything tastes great !
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The Automotive Data Marketplace
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One stop shop Clear data map Standardized fieldsand descriptions
Data-source tagging
Translation tables Inter-vendormarketing
Social data Backups withSLA
Data security Monitoring Analytics E-commerce APIs
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Your data will be
• Varied• Qualified• Fast• Accessible• Cost effective• Compatible• Technology
Agnostic
• On – demand• Aggregated• Standardised• Streamlined• Enhanced by others • Tagged• Secured• Transacted• Updated
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A platform to unlock value from automotive data
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With all the necessary services for your customers’ benefit and
your new revenue streams
Easy. Complete. Accessible.
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How can we create the future together?
• Read our V10data API document
• Identify fields that can be placed in the marketplace / platform
• Identify what can be free and what can be sold
• Identify important profile variables
• Partner with V10data
• Integrate on V10
…
• Acquire new revenue streams7/24/2013 V10data presentation 46