31th Winter Fancy Food Show®

GENERAL SHOWINFORMATION

• General Show Information• Key Personnel• Exhibit Hall Specifi cations• Glossary of Terms• Exhibitor Clean Up Stations• Directions & Parking for the Moscone Center

1G

enera

l Show

Info

rmatio

n

Section Summary & Tips

• Move-in, show days and move-out dates and times.

• What’s included in the complimentary booth package.

• Shipping addresses to the convention center & Freeman warehouse.

• Key personnel to contact if you have questions.

• Exhibit hall specifi cations (ceiling height, electric, water, etc.).

• A glossary of terms that you will come across throughout the manual

and at the Show.

• Locations for Exhibitor Clean Up Stations.

• Directions to the Moscone Center.

• Parking facilities near Moscone Center.

31st Winter Fancy Food Show® GENERAL SHOW INFORMATION 31st Winter Fancy Food Show® January 22 – January 24, 2006 Moscone Center 747 Howard Street San Francisco, CA 94103

Exhibit Hours

Sunday January 22 10:00am – 5:00pm Monday January 23 10:00am – 5:00pm Tuesday January 24 10:00am – 4:00pm

• Exhibitors must have Exhibitor Badges for entry to the exhibit hall. • Badged Exhibitors will have access to the exhibit hall at 7:00am during move-in, show days

and move-out.

Set-Up & Move-In Schedule Thursday January 19 7:00am* – 5:00pm Friday January 20 7:00am* – 5:00pm Saturday January 21 7:00am* – 5:00pm**

• Be sure to check specific times when labor straight-time, over-time and/or double-time rates are in effect, outlined under Tab 4.

• “Last In/First Out” Booths – exhibitors in these booths will be allowed to set-up beginning Saturday, January 21 at 1:00pm. Please keep in mind that if you will require labor, over-time and/or double-time rates will apply.

* The loading docks will be open at 8:00am. **Exhibitors must be checked into the hall by 5pm but may continue setting up product only after this time. Please review the labor rules at the Moscone Center under Tab 4 and place all orders before 4:30pm.

Tear Down & Move-Out Schedule Tuesday January 24 4:00pm – 10:00pm Wednesday January 25 7:00am* – 5:00pm Thursday January 26 7:00am* – 12:00 noon

• Empties will be returned on Tuesday, January 24 th beginning at 4:00pm. We estimate that it will take 4 hours to return all of the empties. Please make travel plans accordingly.

• All exhibitor materials must be removed from the building by 12 noon, Thursday, January 26th. All carriers must check-in with Freeman no later than Thursday, January 26 th by 10:00am. If carriers have not checked in by 10:00am, freight will be re-routed to an alternate carrier.

* The loading docks will open at 8:00am.

31st Winter Fancy Food Show® GENERAL SHOW INFORMATION, (cont.) Booth Equipment Each 10’x10’ booth will be set with the following: • 8’ high black back drape • 3’ high black side drape And if you order the complimentary booth package (Tab 4):

• (2) 6’ undraped tables • (2) folding chairs • (1) wastebasket • 9’x 10’ plum booth carpet • 7”x 44” two-line identification sign

• The aisle carpet will be plum. Freeman Warehouse Shipping Address 31st Winter Fancy Food Show Exhibiting Company Name Booth #_______________ C/O Freeman Decorating Company Yellow Freight Systems 201 Haskins Way South San Francisco, CA 94080 • Freeman will accept crated, boxed or skidded materials beginning December 19, 2005. • To avoid additional after-deadline charges, materials must arrive by January 12, 2006. • Drivers must check in no later than 3:30pm in order to be off-loaded on the arrival date. • Warehouse receiving hours are 8am – 4:30pm, Monday through Friday. Show Site Shipping Address 31st Winter Fancy Food Show Exhibiting Company Name Booth #_______________ C/O Freeman Decorating Company Moscone Center 747 Howard Street San Francisco, CA 94103 • Materials will be accepted beginning: 8:00am on January 19, 2006. • All common carriers and van lines should check in at the Marshalling Yard (tab #4). All exhibitor-driven vehicles can

go directly to the Moscone Center (tab #6) • Please Note: Overtime rates will apply for material handling on all inbound shipments ALL DAY on Saturday

and Sunday and after 5pm on Tuesday. • Trucks checking in after 2pm Monday – Friday for loading/unloading the same day may be subject to overtime charges.

31st Winter Fancy Food Show® FANCY FOOD EXHIBITOR HOTLINE

FANCY FOOD SHOW EXHIBITOR HOTLINE

PHONE: 800-627-3869, ext. 182 EMAIL: exhibitorhotline@nasft.org

The NASFT has set up a special phone & email “hotline” for all exhibitors in the Fancy Food Show. Leave your detailed show-related question as well as contact information and your question will be answered within 24 business hours.

We would also love to hear your suggestions, ideas and comments about the Fancy Food Show. We are constantly looking at ways we can improve the show and your experience with the Fancy Food Show.

We look forward to serving you!

The NASFT

31st Winter Fancy Food Show® WHO CAN HELP YOU? There may be instructions that you do not understand, or issues that we have not covered. If so, feel free to call any of the people listed below. Remember, we are here to assist you both Pre-Show and On-Site.

KEY PERSONNEL: NASFT Fancy Food Show®

QUESTIONS ABOUT: Advertising Placement in Official Matt Thomas (eastern region) (800) 627-3869, ext. 174 mthomas@nasft.org Show Directory & Buyers’ Guide Jane Johnson (cent/ west region) (800) 627-3869, ext. 184 jjohnson@nasft.org Chris Crocker (international) (800) 627-3869, ext. 160 ccrocker@nasft.org Advertising Placement in Matt Thomas (eastern region) (800) 627-3869, ext. 174 mthomas@nasft.org Specialty Food Magazine Jane Johnson (cent/ west region) (800) 627-3869, ext. 184 jjohnson@nasft.org Chris Crocker (international) (800) 627-3869, ext. 160 ccrocker@nasft.org Booth Size, Number, Phyllis Mintz (800) 627-3869, ext. 108 pmintz@nasft.org Status & Payments EDC's (Exhibitor-Designated Jim Spencer (800) 627-3869, ext. 169 jspencer@nasft.org Contractors) Educational Program Information Lauren Turchio (800) 627-3869, ext. 144 lturchio@nasft.org Electrical Freeman Electrical (714) 772-9049 N/A Exhibitor Badges Exhibitor Hotline (800) 627-3869, ext. 182 registration@nasft.org Leave your detailed question and call back information and your answer will be returned to you within 24 hours Exhibitor Meetings in Booths Tressa Kennedy (800) 627-3869, ext. 100 tkennedy@nasft.org Exhibitor Meeting Rooms Tressa Kennedy (800) 627-3869, ext. 100 tkennedy@nasft.org Exhibitor Operations: Installation, Freeman Decorating (714) 772-9049 N/A Dismantling, Labor, Shipping, Drayage, Booth Furnishings, Carpet, Signs, Rental Exhibits, Union Regulations Focused Exhibits Showcase Cindy Eisemann (800) 627-3869, ext. 138 ceisemann@nasft.org Focused Tastings Nicole Denis (800) 627-3869, ext. 110 ndenis@nasft.org Hotel/Travel Travel Planners (800) 221-3531, then press 2 res@tpshousing.com (212) 532-1660, then press 2 Interview Sessions Denise Miller (800) 627-3869, ext. 171 dmiller@nasft.org Listing in Official Show Erika Sipos (800) 627-3869, ext. 140 esipos@nasft.org Directory & Buyers’ Guide Plumbing J&D Plumbing (415) 543-4131 N/A Press Information Denise Shoukas (800) 627-3869, ext. 159 dshoukas@nasft.org Security Maloney Security (650) 593-0163 N/A Space Draw Priority System Phyllis Mintz (800) 627-3869, ext. 108 pmintz@nasft.org Telecommunication Moscone Center (415) 974-4080 N/A All other questions? Exhibitor Hotline (800) 627-3869, ext. 182 exhibitorhotline@nasft.org Leave your detailed question and call back information and your answer will be returned to you within 24 hours.

31st Winter Fancy Food Show® PHYSICAL SPECIFICATIONS OF EXHIBIT HALL

Moscone Center 747 Howard Street San Francisco, CA 94103 North Hall Booth Series 100 - 1900

Ceiling Height

Hall D – 28 feet Hall E – 24 feet

Floor Load 100 lbs. per sq. ft Floor Surface Hall D – Concrete

Hall E – Carpet Electricity 120 volt - 208 single

single and three phase 277/480 single phase

Water/Drain Piping Available Compressed Air Air 90 PSI – 20CFM

South Hall Booth Series 2300-5300

Ceiling Height

10’ minimum to 37’ maximum arch

Floor Load 100 lbs. per sq. ft. Floor Surface Concrete Electricity 120 volt - 208 single

single and three phase 277/480 single phase

Water/Drain Piping Available Compressed Air Air 90 PSI - 20CFM

31st Winter Fancy Food Show® GLOSSARY OF TERMS CWT: Abbreviation for “hundred weight.” Equivalent of 100 lbs. Unit of

measure used in drayage/material handling. (Tab 6) CUBIC CONTENT: Typically a display regulation. Under the Cubic Content Rule an

exhibitor may build right up to the front of the booth, (without protruding into the aisles or into a neighboring booth) up to the maximum allowable height. (Tab 2)

DRAYAGE: Hauling goods short distances. In trade show usage: moving exhibit

materials within the confines of the exhibit hall or at the general contractor’s warehouse. Also called "Material Handling.” (Tab 6)

DRAYAGE CHARGE: The dollar cost based on weight. Drayage is calculated by 100-

pound units, or hundred weights, abbreviated CWT. There is usually a minimum charge. (NASFT Fancy Food Show® minimum is 200 lbs.) (Tab 6)

EXHIBITOR– Also known as “NON-OFFICIAL CONTRACTOR or EXHIBITOR DESIGNATED APPOINTED CONTRACTOR”. Any company (other than the CONTRACTOR (EDC): designated “official contractors”) providing a service and needing

access to an exhibit any time during Move-In, Show Days, and Move-Out. (Tab 5)

EXHIBITOR– All Exhibitor-Driven Vehicles that will be loading and unloading DRIVEN VEHICLE goods at the Convention Center. Maximum freight weight of (EDV): Exhibitor-Driven Vehicle is 500 lbs. (Also called POV) (Tab 6) FLOOR MANAGER: Person retained by the NASFT to assist exhibitors with questions or

problems during Move-In, Show Days and Move-Out. (further information will be provided in your Exhibitor Survival

Guide mailing approximately 4 weeks prior to move-in) FREEMAN Freeman Decorating Company is the “Official General Contractor” DECORATING for the NASFT Fancy Food Shows®. They are responsible for COMPANY: drayage, signs, labor, carpet, furnishings, booth accessories and

rental displays and shipping. (Tab 4) GENERAL See “Freeman Decorating Company.” (Tab 4) CONTRACTOR: HAND CARRIABLE: Items that can be carried in one trip, by one person, without the aid

of a hand truck, dolly or any other wheeled device. (Tab 6) ISLAND BOOTH: A booth with aisles on four sides. (Tab 2) LINEAR BOOTH: A booth with aisles on one or two sides. (Tab 2)

31st Winter Fancy Food Show® GLOSSARY OF TERMS, (cont.) LINE-OF-SITE: A display regulation for linear booths. Exhibitors are required to provide a

reasonable sightline from the aisle into neighboring booths. (Tab 2) MARSHALLING Control point at which all freight is checked in. Freight then is YARD: dispatched to the appropriate loading dock as space becomes available.

This process ensures that freight is delivered to the exhibit hall in a safe, orderly and expedient fashion. (Tab 6)

MATERIAL HANDLING A list or receipt of goods shipped. Important: When all FORM: material is packed at the end of the Show, the completed Material Handling

Form (including name of your carrier) must be given to the Freeman Freight Desk. Exhibitors must make arrangements with the carrier of his/her choice for pick-up. (Tab 6)

MIS: Abbreviation for Modular Interlocking System; A modular exhibit system

used by Freeman to construct booth displays. (Tab 4) OFFICIAL A select group of companies under contract with the NASFT, CONTRACTORS: responsible to perform the various tasks and provide services needed to set-

up, maintain and dismantle the Show. (Tab 3) ON-SITE ORDER: Order for labor or services placed once you have arrived at the Show.

Prices for on-site orders are more costly than advance orders (the price differences can be found on each order form).

OT and DT LABOR: Work performed on overtime billed at either time-and-one-half or twice the

published straight-time labor rates. Check the hours listed in this manual. (Tab 4)

PADDED VAN: Similar to a household goods moving van. Operators specialize in moving

fragile goods to and from the Show. (Tab 6) PENINSULA BOOTH: Booth with aisles on three sides. (Also called ENDCAP) (Tab 2) SPECIAL HANDLING: Applies to material shipments requiring extra labor, equipment, or time for

delivery to exhibit space (examples include non-crated or palletized shipments). (Tab 6)

ST LABOR: Labor performed on a straight-time basis as opposed to over-time. Check

the hours listed in this manual. (Tab 4) UNION STEWARD: On-site union official. The Steward is elected by his co-workers to

oversee that particular union’s work in the facility. Stewards represent the union workers when there is a dispute over the work being conducted on the Show Floor and in the facility. (Tab 4)

Moscone Convention CenterSan Francisco

NORTH HALL

P3 P2

P1

Exhibitor Clean Up Stations2006 WINTER FANCY FOOD SHOW

Moscone Center/San Francisco

There will be several on-site Clean Up Stations provided for your use throughout bothExhibit Halls. Clean Up Stations will be located as follows:

North HallBooth Series 300 - 1800

CLEAN UP STATIONLOCATION NUMBERFront of 1800 Aisle P1Front of 300 Aisle P2Rear of 300 Aisle P3

South HallBooth Series 2400 - 5100

CLEAN UP STATIONLOCATION NUMBERRear of 2400 Aisle P4Rear of 5100 Aisle P5Front of 2800 Aisle P6Front of 4500 Aisle P7

Look inside this folder for floorplans highlighting these Clean Up Stations. These locations are subject to change as we get closer to Show time. We will update you onany changes, and will provide a revised map as necessary.

6JANUARY 22-24, 2006

SHOW HOURSSunday and Monday10am - 5pmTuesday10am - 4pm

THIRD STREET

MIS

SION

STR

EET

TO SOUTH HALL

Each Clean Up Station will be equipped as follows:

Numerous work tables(6’ x 42” high/counter height)

Sinks with hot running waterGrease disposal drumsPaper towelsSoapSanitizing solutionCleaning tools and brushes

THIR

D ST

REET

FOUR

TH S

TREE

T

Moscone Convention Center/San Francisco

FOLSOM STREET

SOUTH HALL

P4

P5

P7P6

TO NORTH HALL

GATEWAY

BALLROOM

MOSCONE CENTER TRANSIT & PARKING 747 Howard Street, San Francisco CA 94103-3118

Located in the urban heart of San Francisco's downtown district, The Moscone Center is easily accessible by transit. BART offers fast, convenient regional service and MUNI Metro provides light rail service throughout the City into the Powell and Embarcadero stations. Caltrain offers a frequent schedule into the nearby station at 4th & Townsend

Streets. All of these stations are within a few minutes' walk of The Moscone Center. While this page includes directions for reaching the center by various transportation modes, the emphasis on transit is provided for the visitor's convenience. Although parking is available at various locations throughout the south of market area, this remains a dense and highly active urban district. Transit use minimizes traffic congestion and eases the demand for parking at peak periods. Arrival via BART or MUNI Metro Disembark at the Powell Street station. Exit to 4th and Market Streets. Turn right on 4th Street. Walk two blocks south to Howard Street and turn left at the signal. The Moscone Center is located on Howard between 3rd and 4th Streets, with Moscone South on the right and Moscone North on the left. For fare and schedule information, call the BART Hotline at 415.989.2278. Arrival via Caltrain Exiting the station, cross 4th Street and catch the MUNI #15, #30, or #45 bus line and get off at 3rd and Howard. Moscone South will be on the left and Moscone North on the right. Or to walk, turn left and walk up 4th Street five blocks to Howard. Turn right on Howard. Moscone South is on the right and Moscone North on the left. Call the CalTrain Hotline at 800.660.4287 for fare and schedule information. Arrival by Car From San Francisco International Airport. Exit airport "North on Interstate 101" then follow directions below. There are also several services available to transport you between the San Francisco International Airport (SF0) and downtown SF: SFO Airporter/415-495-8404; SuperShuttle 415-558-8500; or SamTrans817-1717;. For more information on ground access transportation to and from SF0 call 1-800-SF0-2008. North on Interstate 101. Take 80 East. Then take the 4th Street Exit. Take a left on Bryant, a left on Third and a left on Howard. The Moscone Center is located on the 700 block of Howard Street. You'll find Moscone South on your left and Moscone North on your right. Via the Bay Bridge. Take the Fremont Street Exit to Howard Street and turn left on Howard. The Moscone Center is located on the 700 block of Howard Street. You'll find Moscone South on your left and Moscone North on your right. Via the Golden Gate Bridge. Take the Lombard Street exit to Van Ness Avenue. Turn right on Van Ness. Travel south to Grove. This will be approximately two miles. Turn left on Grove Street. Continue to Market Street. Cross Market Street and travel south on 8th Street to Folsom. Turn left on Folsom, left on Third and left on Howard. The Moscone Center is located on the 700 block of Howard Street. You'll find Moscone South on your left and Moscone North on your right. Via BART, MUNI Metro. Disembark at the Powell Street Station. Exit to 4th and Market Streets. Turn right on 4th. Walk two blocks south to Howard and turn left. The Moscone Center is located on the 700 block of Howard Street. You'll find Moscone South on your right and Moscone North on your left. Via CalTrain. From the Caltrain Station (Fourth & Townsend). Across Fourth street from the train station, catch either the #15, #30, or #45 lines. Get off at Third and Folsom. Walk one block North up towards Howard St. Turn left on Howard. The Moscone Center is located on the 700 block of Howard Street. You'll find Moscone South on your left and Moscone North on your right.

MOSCONE CENTER PARKING MAP