general media offer effective from 30th january 2014
TRANSCRIPT
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GENERAL MEDIA OFFER
Effective from 30th January 2014
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• Magazine for women living consciously• Features: explicit, freshness, individual, quick
response monitoring• Show and test a lot of products, novelties• Characteristic, definitely drafter, new thematic
blogs:― Alapkonyha: cooking blog― Stílfűrész: culture blog― Shopaholic: shopping blog ― New Életmód: health, sports and fitness blog― Poronty: baby blog― Tejben-vajban: fashion & trends blog― Ego: ordinary psychological blog― Raktár: house-environment-design
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ABOUT DÍVÁNY
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• women (aff. 100)52%
• 25-39 year-old (aff. 110)78%
• have a degree (aff. 208)40%
• live in Budapest (aff. 198)38%• are members of socio-economic groups
Esomar AB (aff. 185)37%
• graduate white-collar workers (aff. 240)24%
Source: Ipsos - Gemius SA: gemius/Ipsos Fusion Data, 2013-11 (15+ domestic audience)3
AUDIENCE OF
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REACH
monthly real user: 418.000 RU
daily real user: 68.000 RU
daily page impression: 318.000 PI
daily ad view:
leaderboard (total site): 98.000 AV
roadblock (article pages): 100.000 AV
Source: Ipsos - Gemius SA: gemius/Ipsos Fusion Data, 2013-11 (15+ domestic audience), Adverticum Adserver NG November 2013
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SUPPORTOffer box on front page of Index
Columns of IndexFront page of Velvet
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AVERAGE TIME SPENT PER VISITOR
6Source: Ipsos - Gemius SA: gemius/Ipsos Fusion Data, 2013-11 (15+ domestic audience), hr:min:sec
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Creative Daily list price
Leaderboard1
(970x90 px or 728x90 px,IN NEW ZONE!)
490 000 HUF
Half page / Filmstrip2
(300x600 px) 650 000 HUF
Roadblock(640x360 px, article pages) 550 000 HUF
1 Advertisement appears under the heading on every page of the publication. Leaderboard, pushdown and billboard cannot be ordered on same day.2 Advertisement appears on every page of the publication. Half page/filmstrip, medium rectangle „A” cannot be ordered on same day.
DAILY LIST PRICES ON DÍVÁNY
Leaderboard
Roadblock
Half page
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Creative Creative size Daily list price
Billboard1 970x250 px → 970x31 px 600 000 HUF
Interstitial2 970x550 px, 8 sec 900 000 HUF
Pushdown3 970x90 px → 970x415 px,IN NEW ZONE 700 000 HUF
XL layer2 max. 970x550 px, 8 sec 990 000 HUF
1 Frequency capping: 1/user/day. Appears in opened position and closes on click. After closing a strip remains, which reopens on click. Advertisement appears under the heading on every page of the publication. Leaderboard cannot be ordered on same day and site.2 Frequency capping: 1/user/day3 Freq. capping: 1 user/day automatically. It pushes down the given site’s content and every other time it expands on click. Advertisement appears under the heading on every page of the publication. Leaderboard cannot be ordered on same day and site.Billboard, interstitial, pushdown and XL layer cannot be ordered on same day and site
RICH MEDIA DAILY LIST PRICES
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LIST PRICES OF TEXT AND IMAGE ADS
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1) PR article 2) branded offer box 3) image-text ad 4) sponsored text link under the articles
600 000 HUF / day 500 000 Ft / week 300 000 Ft / week 300 000 Ft / week
1) PR articleContinuous highlighting: the lead appears on the right side of the front page, the front page of columns and the article pages. Specification: 1.500 characters with 2-3 pictures + lead: max. 32 + 90 characters with spaces.
2) Branded offer boxThe box appears on every page of Dívány in 310x300 px size. The advertiser’s logo appears on the box. Specification: vector logo, picture in 280x160 px, marketing message (max. 32 characters title with spaces, 90 characters lead with spaces).
3) Image-text adThe box appears on every page of Dívány, it links to the advertiser’s page. Specification: picture in 148x83 px, max. 20 + 60 characters text with spaces.
4) Sponsored text link under the articlesThe link appears at the end of every page of Dívány’s articles. Specification: max. 90 characters link with spaces (exception PR articles) 9
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SAMPLES OF TEXT AND IMAGE ADS
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1. PR article and lead
2. Branded offer box
3. Image-text ad
4. Sponsored text link
2
4
3
1
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SPONSORATION
Full-screen sponsoration + fix super leaderboard
on a blog
• Alapkonyha list price: 500.000 HUF/week
• Életmód list price: 800.000 HUF/week
• Poronty list price: 500.000 HUF/week
• Shopaholic list price: 380.000 HUF/week
• Stílfűrész list price: 200.000 HUF/week
• Tejben-vajban list price: 1.050.000 HUF/week
• Ego list price: 200.000 HUF/week*
• Raktár list price: 200.000 HUF/week*
550x70 px + 310x200 px
11Template can be downloaded here: http://ajanlat.index.hu/ad/full_screen_sablonok.zipThis price is available to 31st March 2014
Full-
scre
en
Full-
scre
en
Super leaderboard
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RICH MEDIA SOLUTIONS
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RICH MEDIA SOLUTIONS
Spectacular, not
evadable ad
formats
Capable for
creative and
interactive
solutions
Support branding
aims
Longer user
involvement:
higher
interaction rate
and time
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Half page as a giant ad in 300x600 px is perfectly suitable for brand messages Appearance: at the top of front page of Index, in the zone of medium rectangle „A” Filmstrip can be run at the zone of half page.
IAB BRANDING UNITS
14Half page/filmstrip and medium rectangle „A” cannot be ordered on same day and site/column.
300x600 px
HALF PAGE / FILMSTRIP
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Interstitial as a not evadable ad format in 970x550 px appears before the page loading, which links to advertiser’s landing page
Frequency capping: 1/user/day automatically
INTERSTITIAL
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970x550 px, 8 sec
Billboard, interstitial, pushdown and XL layer cannot be ordered on same day and site/column.
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Billboard is a noticeable, openable-closeable creative format that appears below the header by pushing down the content of the page.
The banner starts in an open position and can be closed by clicking. After clicking only a row remains, which can be reopened by clicking. Because of the „above the content” appearance, it is less interrupting for the user.
This creative is particularly suitable for placing interactive elements. Frequency capping: 1/user/day in open state. Creative size: 970x250 px → 970x31 px Appearance: under the heading on every page of the publication in super leaderboard zone
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970x250 pxx
BILLBOARD
Billb
oard
, int
ersti
tial,
push
dow
n, le
ader
boar
d an
d XL
laye
r can
not b
e or
dere
d on
sam
e da
y an
d si
te/c
olum
n.
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Pushdown as an expandable ad format (from 970x90 px to 970x415 px) is perfectly suitable for brand messages
Appearance: under the heading on every page of the publication in super leaderboard zone
970x90 px
970x415 px
17Billboard, interstitial, pushdown and XL layer cannot be ordered on same day and site/column.
PUSHDOWN
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XL layer appears after the page loading in max. 970x550 px, which appears over the content and link to the advertiser’s landing page on click.
Frequency capping: 1/user/day automatically
XL LAYER
18Billboard, interstitial, pushdown and XL layer cannot be ordered on same day and site/column.
970x550 px, 8 sec
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FOR MOBILE, TABLET
ADVERTISEMENT OPPORTUNITIES
PLEASE CONTACT YOUR SALES
ACCOUNT REPRESENTATIVE!
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mobile application
mobile browser
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Prices do not include appearance on seasonal sections of publications.
VAT not included. CEMP Sales House reserves the right of changing rate cards. The pictures in
the offer are illustrated. The estimated datas in this offer was determined by results of gemius
Online Publishers' Audit, gemius / Ipsos Audience and Adverticum NG.
The informations included in the offer are the property of a CEMP SH Ltd., Index.hu Ltd. and
Közép Európai Média és Kiadó Ltd. („CEMP”). Parties hereby undertake to keep all and any data
and/or information constituting Trade secret strictly confidential and not to make such
information public or disclose to third parties, nor to allow third persons to have access thereto
unless expressly agreed to by the other Party in writing. Otherwise the recipient of the offer
acknowledges the fact that Index.hu Zrt or any member of the CEMP Group has the right to ask
restitution from them or the third party, in case of unauthorizedly sending or using
the informations.
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