general intro
TRANSCRIPT
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Mr. Ma has extensive experience in environmental, graphic and industrial design and brings a particular expertise in design program development. By evaluating Brand strategies and operational directives he creates design solutions to articulate the client's brand environment. Mr. Ma is skilful in orchestrating multi-discipline projects with strong emphasis on consumer communications and cultural understanding through spatial design, fixtures and signage, has successfully completed brand programs in domestic and international markets. ExperienceGRID2 International Executive Vice President, Principal Hambrecht Terrell International Senior Design Director 郎涛Landor Associates, Hong Kong Director of Retail Design Landor Associates, New York Design Director
Representative Projects Barnes & Noble Borders Cartier Chanel City Shop 城市超市 Duty Free Shoppers HCG 和成卫浴 HOLA 特力屋 EducationParsons School of Design BFA, Environmental Design, Pratt Institute Attended MA, Interior Design
AKKA MA Managing Partner RDI American member
JP Morgan Chase Kenneth Cole New York Paloma Picasso Samsonite UPS Wellcome 惠康 �World Duty Free 123 Supermarkt
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GRID2 New York • Established: 1990, Renamed GRID Partners in 2010 • Management:
Principal: Akka Ma
• Founded by design veterans who are passionate about creating brand experiences that wins sales. Ranked as one of the top retail design firms in the U.S., this passion continues today through our customer-centric and results driven approach to retail consulting, graphics and environments. We’ve successfully created and re-invented brands in every category
• Staff: 8+
• Services: Full Service Retail Branding Design
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GRID Partners Shanghai
• Established: 2005 • Management:
Managing Partner: Akka Ma
• Our team of retail consultants, architects, interior design and graphic design professionals, with unique expertise in creating retail experiences, provide seamless services to the Client team in creating brand environments, from concept to execution.
• Staff: 25+
• Services: Full Service Retail Branding Design
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uncover
Each brand has a unique personality and characteristics that set it apart from the rest. Our process starts by uncovering this brand DNA for each of our clients.
the DNA of your brand
每个品牌都有自己独特的个性和特征,并藉此在竞争中脱颖而出�成功的设计始于发掘出每个品牌的独特基因
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OUR PROCESS
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我们的业务 1. Branding 零售策略
2. Graphics 零售视觉
3. Interiors 零售环境
OUR SERVICES
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Consulting Graphics Environments
With decades of consulting experience, we help clients break through the challenges of change.
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OUR SERVICES
Consulting:
Positioning
Naming
Brand Development Strategy
Brand Architecture
Customer Behavior Video Audit
Consumer Focus Groups
Exit Interviews
Layout and Planning Analysis
Concept Testing
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February 2009 15
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Consulting Graphics Environments
Images drive what customers feel. We develop complete visual systems that reach into all aspects of the customer's experience.
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OUR SERVICES
Graphics:
Corporate and Brand Identity Design
Website Design
Packaging Design
Point of Purchase Design
Catalogs and Brochures
Graphic Guidelines Standards Manuals
Photography Art Direction
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巴诺书屋 – 世界第一大实体书店
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Inspiring people to buy is what drives us. Over the last fifteen years we have created some of the most profitable shopping environments in retail history.
Consulting Graphics Environments
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OUR SERVICES
Environments: Exterior Design Interior Design
Lighting Design Display Design
Signage and Environmental Graphics Virtual Environments
Fixture System Development Rollout Implementation
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格立图咨询 33 4/22/16 July 2009 33
Brand environments
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灵通型命名提议 Connectivity Concept Names, LinkUS
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标识方案 Identity
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中文标识 Chinese Identity
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41
环境平面设计 In-store Graphic System
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鸟瞰示意 Birds eye view
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Identity
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Menu Cover & Spread
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Steak Packaging
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Wine Label
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Uniform
Chef Kichen Staff Staffs’ Name Tag
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The Patio
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The Prime Room
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The Meating Room
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The Prime Room
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Thank You www.grid-partners.cn