general growth properties_ppt_final
DESCRIPTION
Power Point on General Growth Strategic ImplementationTRANSCRIPT
Alanna BrownChristina DukesKeyona HayesKenyatta MilesJames Specker
Organizational Structure
External Analysis: Current Trends
Industry EnvironmentHigh Entry/Exit Barriers
External/MacroLower Interest RatesLower Construction Costs
Competitor (strategic group) Environment
Technology/Online ShoppingSustainabilityLife Style Centers
OpportunitiesStrong PortfolioDiversification of
LeadershipGrowing Real Estate
Market
ThreatsDeclining Market
Share
Value Chain Activity Value Adding, Neutral or Negative Impact on Value
Inbound Logistics Value Added
Operations Value Added
Outbound Logistics Value Added
Marketing and Sales Neutral
Customer Service Neutral
CAPABILITIES COORDINATE UNIT
ACTIVITIESUTILIZE HUMAN
RESOURCES DEVELOP
DISTINCTIVE ADVANTAGES
IDENTIFY MARKET NICHES
MONITOR PRODUCT STRATEGIES
CORE COMPETENCYPROVIDE HIGH-END
RETAIL EXPERIENCEBUILD STRONG BRAND
LOYALTYADD VALUE THAT
COMPETITORS CANNOT REPLICATE
Sustainable Competitive Advantage• Positioning
Identifies and communicates a brand's uniqueness, differentiation and verifiable value
• Major Componentamenities offered at properties as well as mall layout and design
STRENGHTS WEAKNESSES
S1: Strong Property PortfolioS2: Successful Reorganization
W1: Declining Market Share in Sector
OPPORTUNITES THREATS
O1: Real Estate Market OutlookO2: Diversification into Specialized Markets
T1: US Business Risk T2: Competitive Pressure
SWOT
Recommended Business-Level Strategy
Differentiation Strategy• Create an added value that cannot be achieved competitors• Enables the creation of a sustainable competitive advantage
– Convenient– Upscale– Quality environment for their customers and retailers– Distinguished amongst competitors
Strategic Implementation: What• Goal 1
Build Long-Term Customer Relationships
• Goal 2 Redesign and Redevelopment of Flagship Mall
Properties
• Goal 3 Focus on Providing the Latest Technology and
Innovation
• Research and Development• What are new trends
• Technology• Mobile Apps• Share & Gather Customer Information
• Customer Relationships• Sales Training
Strategic Implementation: How
• CEO• Human Resources• Research & Development• Sales & Marketing
Strategy Implementation: Who
Implementation Timeline (When)Phase I
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov DecPhase IIdentify trends in customer service and ways to improve the overall experience
Identify strategic partnerships for retail, food and beverage, lodging and theaters for pilot locationsResearch and Development to conduct needs assessment on current locations to identify pilot locations for new strategy Request for proposal (RFP) for property redesign Request for proposal (RFP) for the development of the mobile application and mall credit cards including customer database management
Review RFPs for the development of the mobile app, mall credit cards, and database management
2013 2014 2015
Phase IIJan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Phase IISchedule meetings with potential strategic partners to discuss identified pilot locations and the redesign of the propertiesReview RFP for property redesign
Send Business Process Improvement Questionnaire to all departments, location managers and client to ensure all needs are met for new design and improved technologySend demonstration scripts to finalist vendors for mobile app, mall credit card and database management system
Invite finalist to demo their designs for mobile app, mall credit card and database management systemNotify winning vendor and give timeline for implementationFinalize pilot locationsChoose new customer service stragegies for pilot locationsSend demonstration script to finalist for property redesign
Invite finalist to demo their proposals for property redesignNotify winning vendors for property redesign and give timeline construction; conduct walk throughs at pilot locations
2013 2014 2015
Phase IIIJan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Phase IIIBegin design and marketing for mobile apps and mall credit cardsDevelop measurement tools for startegy successBegin redesign conctruction on mall propertiesBegin marketing campaign for new propery and promote the new customer experience Mobile app Beta phaseLaunch mobile appBegin application process for mall credit cards
2013 2014 2015
Strategy Implementation: Where
• Strategic Pilot Locations• Growing Trends• Growth Potential• Current Portfolio
Evaluation Metrics: Balanced Scorecard
Focus on Four Perspectives Financial– Revenues
Customer– Feedback
Internal Business Processes– Alignment
Organizational Capacity– Learning, Growth, & Development
Ethical Implications• Immoral Practices to gain entry
into new markets in the Long-Term
• Non-compliance with applicable laws and governmental rules and regulations
• Ignoring unethical practices by vendors and/or their suppliers – Child Labor Violations – Unethical Treatment to Animals
Strategic Costs• Goal 1 Build Long-Term Customer Relationships
Employee Training (200 employees x $300 each)Total Cost = $60,000
• Goal 2 Redesign and Redevelopment of Flagship Mall Properties
Goal 3: PROVIDE THE LATEST TECHNOLOGY AND INNOVATION•
Revenue & Profit MarginSales Training adds about 5% revenue increase
Tax Credit of $26 million for Energy Efficiency
Projected Revenue Increase of $2.2 million
Questions