general film tour one sheet 2018 - warren miller entertainment · exposure and a drive to sales for...

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FILM TOUR ACTIVATION OPPORTUNITIES In-Venue Footprint (3x8) Custom Signage Product & Accessory Demos / Displays Exit Sampling Sweepstakes Promotion Database Generation Couponing / Drive to Sales Athlete Ambassador Integrations Product Integration via Media / Door Prizes BRANDING OPPORTUNITIES Partners will receive the option to have an on- screen ad played before the movie, logo representation and a special mention by the emcee. National Partners will receive logo inclusion on all Film Tour collateral as well (approx. 27MM impressions) HOSPITALITY Warren Miller Entertainment can provide an allotment of tickets for Partner’s use at any screenings throughout the Film Tour. WME can also conceptualize and deliver pre and post screening hospitality events for Partner’s key clients and customers. Warren Miller Entertainment is one of the largest, most established and successful action sports film companies today, with more than 68 years of snow sports filmmaking experience. The annual Warren Miller Film Tour (from mid-October to mid-December) continues the legacy of the brand, reaching more skiers, snowboarders and outdoor enthusiasts than any other snowsports film todate. FILM TOUR AUDIENCE 58% Male 42% Female 56% Age 18-44 $116,997 Average Household Income 80+ US Markets 150 US Shows 300,000+ US Viewers 260+ Independent Screenings PSYCHOGRAPHICS AVID SKIERS: 40% spend 20+ days/year on the mountain ADVENTURE SEEKERS: 45% will spend 5+ days on a ski vacation this year; 1 in 3 will take 5+ trips per year GEAR SAVVY: 75% prefer to purchase gear from a local retailer; 1 in 4 will spend $1,000+ on gear per season ACTIVE YEAR-ROUND: Backpacking/Hiking (78%), Camping (75%), Running (53%), Biking (52%) PRODUCT GIVEAWAYS Giveaways via door or media prizes are a great opportunity to get product into the hands of WME’s audience of early adopters and influencers. COUPONING WMEcoupons.com provides further brand exposure and a drive to sales for partners. It encourages the audience to reach out and interact directly with partners.

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Page 1: General Film Tour One Sheet 2018 - Warren Miller Entertainment · exposure and a drive to sales for partners. It encourages the audience to reach out and interact directly with partners

FILM TOUR

ACTIVATION OPPORTUNITIESIn-Venue Footprint (3x8)Custom SignageProduct & Accessory Demos / DisplaysExit SamplingSweepstakes PromotionDatabase GenerationCouponing / Drive to SalesAthlete Ambassador IntegrationsProduct Integration via Media / Door Prizes

BRANDING OPPORTUNITIESPartners will receive the option to have an on-screen ad played before the movie, logo representation and a special mention by the emcee. National Partners will receive logo inclusion on all Film Tour collateral as well (approx. 27MM impressions)

HOSPITALITYWarren Miller Entertainment can provide an allotment of tickets for Partner’s use at any screenings throughout the Film Tour. WME can also conceptualize and deliver pre and post screening hospitality events for Partner’s key clients and customers.

Warren Miller Entertainment is one of the largest, most established and successful action sports film companies today, with more than 68 years of snow sports filmmaking experience. The annual

Warren Miller Film Tour (from mid-October to mid-December) continues the legacy of the brand, reaching more skiers, snowboarders and outdoor enthusiasts than any other snowsports film todate.

FILM TOUR AUDIENCE58% Male

42% Female56% Age 18-44

$116,997 Average Household Income80+ US Markets

150 US Shows 300,000+ US Viewers

260+ Independent Screenings

PSYCHOGRAPHICSAVID SKIERS:

40% spend 20+ days/year on the mountainADVENTURE SEEKERS:

45% will spend 5+ days on a ski vacation this year; 1 in 3 will take 5+ trips per year

GEAR SAVVY: 75% prefer to purchase gear from a local

retailer; 1 in 4 will spend $1,000+ on gear per season

ACTIVE YEAR-ROUND: Backpacking/Hiking (78%), Camping (75%),

Running (53%), Biking (52%)

PRODUCT GIVEAWAYSGiveaways via door or media prizes are a great opportunity to get product into the

hands of WME’s audience of early adopters and influencers.

COUPONINGWMEcoupons.com provides further brand

exposure and a drive to sales for partners. It encourages the audience to reach out and

interact directly with partners.

Page 2: General Film Tour One Sheet 2018 - Warren Miller Entertainment · exposure and a drive to sales for partners. It encourages the audience to reach out and interact directly with partners

Bellingham, WABellevue, WABremerton, WAEnumclaw, WAEverett, WAKirkland, WAOlympia, WARichland, WASeattle, WASpokane, WATacoma, WAVancouver, WAYakima, WABend, OR

Eugene, ORMedford, ORPortland, ORSalem, ORCorvallis, ORPhoenix, AZScottsdale, AZTempe, AZBozeman, MTButte, MTMissoula, MTGreat Falls, MTHelena, MTJackson, WY

Idaho Falls, IDSalt Lake City, UTOgden, UTOrem, UTPark City, UTBerkeley, CACampbell, CAPleasanton, CARedwood City, CASacramento, CASan Francisco, CASan Luis Obispo, CASan Rafael, CASanta Cruz, CA

Newport Beach, CASanta Barbara, CALos Angeles, CAWalnut Creek, CAChicago, ILMadison, WIGreen Bay, WIMilwaukee, WIJackson, MIRoyal Oak, MIDuluth, MNMinneapolis, MNCleveland Heights, OHAspen, CO

Boulder, CODenver, COLakewood, COLone Tree, COColorado Springs, COParker, COBeaver Creek, COHartford, CTStamford, CTProvidence, RIMorristown, NJAlbany, NYBinghamton, NYIthaca, NY

Rochester, NYSyracuse, NYTarrytown, NYLebanon, NHPortsmouth, NHBeverly, MABoston, MAPittsfield, MASomerville, MAWorcester, MABurlington, VTMiddlebury, VTPortland, ME

OVERVIEW300K U.S. VIEWERS150 PRIMARY U.S. SHOWS80+ PRIMARY U.S. MARKETS260+ INDEPENDENT SHOWS

*2018 Film Tour Locations / Dates Subject to Change

2017 TOUR LOCATIONS*

FILM TOUR