B-to-B Marketing:General Electric Case

Let’s start with the introduction to this multinational conglomerate.

Background

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What is B2B Marketing?

B2B Marketing Basics

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Example of GE’s B2B Content Marketing

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General Electric Case

▫ Case 1:Discuss the importance of B-to-B marketing and a strong B-to-B brand to GE.▫ Case 2:Have “Imagination at Work,” “Ecomagination,” and “Healtymagination” successfully communicated GE’s focus on its newer endeavors? Why or why not?

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Importance of B-to-B Marketing and a strong Brand name to General Electric

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1. Acceptability towards Technical Innovations.

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2. Industrial Development

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3. Growth in Revenue

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4. Trust and Reliability

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5. Accceptability of New Product

Evaluation of Multiple Campaigns by General Electric

Imagination at Work

Connecting Human Experiences with B2B Marketing

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1. Get out from your product world and into humanity.

2. Share human experiences with the world.

3. Fulfil the human experience promise.

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How it worked?

Summary:

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DisclaimerI am Sumit RajanStudent at BITS GoaYou can find me at @sumit.rajan3001

This presentation is a part of my work during an internship under

Professor SameerMathur from IIM Lucknow.

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