general directorate for citizen services and publicity

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General Directorate for Citizen Services and Publicity

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Page 1: General Directorate for Citizen Services and Publicity

General Directorate for Citizen Services and Publicity

Page 2: General Directorate for Citizen Services and Publicity

What do we do?

Institutional DisseminationMultichannel Citizen Care Services

Page 3: General Directorate for Citizen Services and Publicity

What do we do?

3

By Phone

By Website

Open Data

Face-to-face

By Social Networks

By Mobile App

Institutional DiffusionMultichannel Citizen Services

Exhibition gallery: Palau

Robert

Cultural fairs

Institutional Diffusion

Page 4: General Directorate for Citizen Services and Publicity

Virtual Care and Information

4

The institutional website

gencat.cat- 168,994,190 visits in 2011- 100,487,328 visits in 2012 (to September)

The electronic administration website: The Virtual Citizen Care Office (OVT)

• Contains the entire catalogue of Generalitat procedures: 1470• 435 of which can be done online (30% of total)• 1,500,000 procedures carried out since 2011 (start-up date)• 100,000 electronic notifications have been sent

Page 5: General Directorate for Citizen Services and Publicity
Page 6: General Directorate for Citizen Services and Publicity

App development for mobiles

6

Equipaments

Contacteu

Actualitat

Trànsit

El temps

Mou-te

Rodalies

DOGC

Posa’t a prova

The Generalitat offers a mobile service available at the App Store (iOS), Google Play (Android) and gencat.mobi (Mobile web version). These platforms provide access to the Open-Data mobile catalogue.

Native AppsWeb Apps

gencat

Parlament 2012

Equipaments

FGC

Gastroteca

GCU

Macedònia

+

Mobile services

gencat

Page 7: General Directorate for Citizen Services and Publicity

7

Page 8: General Directorate for Citizen Services and Publicity

Generalitat presence on Social Networks

8

STYLE AND USAGE GUIDE

Fifth edition published (February 2012)

40,804 guides downloaded

Social Network website

Page 9: General Directorate for Citizen Services and Publicity

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44 accounts 79,449 fans 20,100 messages 182,929 comments, shares and

likes

Facebook

172 accounts 303,431 followers 183,630 sent tweets 207,835 re-tweets and

mentions

Twitter

The Government of Catalonia on Social Networks

Page 10: General Directorate for Citizen Services and Publicity

The Government of Catalonia on Social Networks

34 accounts 1,193,364 video views

10

24 accounts 57,042 video views

22 accounts 589,878 views and downloads

Page 11: General Directorate for Citizen Services and Publicity

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012 Phone Services and information

• Average of 2 million calls / year• IVR service 24 x 7

Personalised service (by operator) Monday-Saturday, 7 to 11 pm• Since 2010, the level of satisfaction has remained at 8.5 out of 10

Page 12: General Directorate for Citizen Services and Publicity

Face-to-face Care and Information

12

OAC Barcelona

OAC Girona

OAC Terres de l’Ebre

OAC Lleida

OAC Tarragona

OAC Cerdanya

6 Citizen Care Offices (OACs) • 120,000 visits

700 Generalitat Registry Offices • 9,000,000 documents submitted

140 local offices working with the Generalitat by agreement

Citizen care offices and documentation registry

Citizen Care Office in GironaA comprehensive service model has been implemented by unifying the citizen services of all regional organisations of the Generalitat in Girona in a single office

Page 13: General Directorate for Citizen Services and Publicity

INSTITUTIONAL DISSEMINATION

The Catalan media use open-data information and services published by the Generalitat. This entails the institutional dissemination of the Catalan Government and its services in the media, easily and transparently.

For example: ARA newspaper includes widgets from the Generalitat’s Twitter profiles,

such as traffic, weather and emergencies: @transit, @meteocat @emergenciescat

Some other newspapers, including El PUNT, AVUI, INFOJONQUERA, EL TRAVESSER... publish Government open data separately by municipalities. AVUI does this in each local edition.

Page 14: General Directorate for Citizen Services and Publicity

www.elpuntavui.cat www.eltravesser.cat

www.infojonquera.cat

Page 15: General Directorate for Citizen Services and Publicity

www.ara.cat

Page 16: General Directorate for Citizen Services and Publicity

Institutional Campaigns

The General Directorate for Citizen Services and Publicity is in charge of the unified management and standardised production of all Generalitat advertising campaigns in all types of media.

Page 17: General Directorate for Citizen Services and Publicity

Palau Robert Exhibition Gallery

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One million visitors since 2011 30 exhibitions shown in its 4 gallery rooms Visitors' overall satisfaction is 8.9 out of 10

Page 18: General Directorate for Citizen Services and Publicity

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