general buy back letter

1
BUYBACK VEHICLE CODE: YEAR MAKE MODEL Due to the high demand of used vehicles and the low availability of inventory in the area, these vehicles will never be worth more. This is not a gimmick, drive by our pre-owned lot and see for yourself. We need vehicles! Sincerely, Copyright © 2014 Hearst Business Media Corp. ALL RIGHTS RESERVED. Black Book ® is a registered trademark of Hearst Business Media Corp. Black Book is not a participating partner in or sponsor of this event or offer. Prices are based on Black Book ® average trade-in value and subject to adjustment for mileage and condition. #1245-1458 FOR ALL: [CurrentVehicleYear] [CurrentVehicleMake] [CurrentVehicleModel] [EndorsementLine] [FirstName] [LastName] [Address1], [Address2] [City], [State] [Zip] Dear [FirstName], You are receiving this letter because we are currently experiencing an unprecedented increase of pre-owned sales. This has left our pre-owned inventory depleted and in need of [CurrentVehicleYear] [CurrentVehicleMake] [CurrentVehicleModel]s. We are looking to purchase ANY and ALL price range vehicles, however, we need 7 [CurrentVehicleYear] [CurrentVehicleMake] [CurrentVehicleModel]s, because of an unusual number of customer requests for this specific vehicle. Our deadline is September 30th to locate these vehicles. [CurrentVehicleYear] [CurrentVehicleMake] [CurrentVehicleModel]s THAT ARE IN GOOD CONDITION ARE IN THEIR PEAK TRADE CYCLE. WE ARE WILLING TO MAKE AN AGGRESSIVE OFFER FOR THESE VEHICLES. THERE IS NO PURCHASE NECESSARY! This is a no purchase necessary offer; however, if you do need something to replace your current vehicle, this offer will provide you with the best trade-in offer we have seen in over 2 years! Along with our exclusive employee pricing offer and rates as low as 0% apr financing*, this is the perfect time to upgrade your current vehicle. For your convenience, we have set up a hotline for any customer who is interested in this offer. Please call (813) 969-2600 and mention the buyback vehicle code located at the top of this notice or bring this letter to Gordon Chevrolet. Once again, we have only until September 30th to purchase these vehicles. On October 1st , this offer becomes null and void. Tony Castelli Sales Manager 16414 N Dale Mabry Hwy, Tampa FL 33618 Sales: (813) 969-2600 * 0% apr 36-60 months, 720+beacon offer good on select vehicles only. Subject to Dealer inspection. Sales Hours: Monday - Friday 8:30 am - 8:30pm; Saturday 8:00 am - 1:00pm; Sunday - Closed Service Hours: Monday - Friday 7:00 am - 7:00 pm; Saturday: 8:00am - 1:00 pm PROOF

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Page 1: General buy back letter

BUYBACK VEHICLE CODE:

YEAR

MAKE

MODEL

Due to the high demand of used vehicles and the low availability of inventory in the area, these vehicles will never be worth more. This is not a gimmick, drive by our pre-owned lot and see for yourself. We need vehicles!

Sincerely,

Copyright © 2014 Hearst Business Media Corp. ALL RIGHTS RESERVED. Black Book® is a registered trademark of Hearst Business Media Corp. Black Book is not a participating partner in or sponsor of this event or offer. Prices are based on Black Book® average trade-in value and subject to adjustment for mileage and condition.

#1245-1458 FOR ALL:

[CurrentVehicleYear]

[CurrentVehicleMake]

[CurrentVehicleModel]

[EndorsementLine][FirstName] [LastName][Address1], [Address2][City], [State] [Zip]�����������

Dear [FirstName],

You are receiving this letter because we are currently experiencing an unprecedented increase of pre-ownedsales. This has left our pre-owned inventory depleted and in need of [CurrentVehicleYear] [CurrentVehicleMake][CurrentVehicleModel]s.We are looking to purchase ANY and ALL price range vehicles, however, we need 7 [CurrentVehicleYear][CurrentVehicleMake] [CurrentVehicleModel]s, because of an unusual number of customer requests for thisspecific vehicle.

Our deadline is september 30th to locate these vehicles.

[CurrentVehicleYear] [CurrentVehicleMake] [CurrentVehicleModel]s THAT ARE IN GOOD CONDITION AREIN THEIR PEAK TRADE CYCLE. WE ARE WILLING TO MAKE AN AGGREssIVE OFFER FOR THEsEVEHICLEs. THERE Is NO PURCHAsE NECEssARY!

This is a no purchase necessary offer; however, if you do need something to replace your current vehicle, this offerwill provide you with the best trade-in offer we have seen in over 2 years! Along with our exclusive employeepricing offer and rates as low as 0% apr financing*, this is the perfect time to upgrade your current vehicle.

For your convenience, we have set up a hotline for any customer who is interested in this offer. Please call (813) 969-2600 and mention the buyback vehicle code located at the top of this notice or bring this letter toGordon Chevrolet. Once again, we have only until September 30th to purchase these vehicles. On October 1st ,this offer becomes null and void.

Tony CastelliSales Manager

16414 N Dale Mabry Hwy, Tampa FL 33618Sales: (813) 969-2600

* 0% apr 36-60 months, 720+beacon offer good on select vehicles only.Subject to Dealer inspection.

Sales Hours: Monday - Friday 8:30 am - 8:30pm; Saturday 8:00 am - 1:00pm; Sunday - Closed Service Hours: Monday - Friday 7:00 am - 7:00 pm; Saturday: 8:00am - 1:00 pm

PROOF