general assembly 6-hour ux design hackathon
DESCRIPTION
TRANSCRIPT
My Beats
Problem Personas User Journey Conclusion Solutions
The Problem
Challenge: Music + Easier way to source
Our Interpretation of the Challenge:
People want even more personalized, curated music recommendations but current discovery tools have limited effectiveness.
Problem Personas User Journey Conclusion Solutions
Spotify’s Current Recommend Tools
*we also analyzed Pandora, Grooveshark, Rdio, Songza, and other recommendation engines
Discovery
Radio
Browse Plug-ins
Social
Problem Personas User Journey Conclusion Solutions
Radio
Problem Personas User Journey Conclusion Solutions
Browse
Problem Personas User Journey Conclusion Solutions
Social
Problem Personas User Journey Conclusion Solutions
Discover
Problem Personas User Journey Conclusion Solutions
Our Solution: Spotify 2.0
Give users ULTIMATE customization power
=> Replace “Discover” with “My Beats”
Problem Personas User Journey Conclusion Solutions
Website & Mobile
Mobile first:
62% of adults 25-34 own smartphone 54% of 18-24 & 35-44 year olds own smartphone 63% listen to music on smartphones
Problem Personas User Journey Conclusion Solutions
College
Adoption curve: FAST Age: 21 Gender: Male Profession: College student Income: Medium Interests: sports, music, technology Digital interactions: Facebook, Twitter, Instagram, Forums Physical interactions: going to movies, restaurants, conferences and meetups Music interests: concerts, live music, Spotify premium user, music discovery
Problem Personas User Journey Conclusion Solutions
Teenager
Adoption curve: FAST Age: 15 Gender: Female Profession: High school student Income: Low Interests: music, cheerleading, social life Digital interactions: Instagram, Pinterest, Snapchat, Tinder Physical interactions: shopping, going out, Music interests: concerts, music discovery, festivals
Problem Personas User Journey Conclusion Solutions
Young Adult
Adoption curve: FAST Age: 28 Gender: Female Profession: Digital Media Marketing Mngr Income: Medium High Interests: music, foodie, traveling Digital interactions: Yelp, Twitter, Pinterest, Instagram Physical interactions: out to bars, long work days, social gatherings Music interests: live music, music discovery, blog
Problem Personas User Journey Conclusion Solutions
User Journey
Open Spotify
Go to “My Beats”
Input relevant categories
Save the search
Click to generate a
song
Slide the importance
Problem Personas User Journey Conclusion Solutions
Initial design mock-ups
Problem Personas User Journey Conclusion Solutions
Solutions
Problem Personas User Journey Conclusion Solutions
Personalized, customized song recommendations easily obatined from
web and mobile
My Beats
My Stations +
Get started by creating a new station.
Rolling Stones Station
MOOD
ACTIVITY
ARTIST
GENRE
SONG
Rolling Stones Station
MOOD
HAPPY
SAD
RELAXED
ANGRY
Set Ratio
25%
Rolling Stones Station
HAPPY25%
ACTIVITY
ARTIST
GENRE
SONG
My Stations +
NameFunny, Running, Rolling Stones
Yippee stationFunny, Running, Rolling Stones
NameFunny, Running, Rolling Stones
NameFunny, Running, Rolling Stones
Rolling Stones Station
Rolling Stones Station
COUNTRY, JAZZ...
RUNNING
JAY-Z
HAPPY
25%
25%
25%
25%
Rolling Stones Station
ARTIST
Set Ratio
25%
Rolling Sto
Rolling Stones
Rolling Thunder
Rolling Stones StationX