general access seeker breakout session part 1 · 2019. 11. 6. · nbn co’s position on the...
TRANSCRIPT
© NBN Co Limited 2011 1
Disclaimer
This document sets out NBN Co’s proposals in respect of certain aspects of the National Broadband Network. The contents of th is document represent NBN Co’s current position on the
subject matter of this document. The contents of this document should not be relied upon by our stakeholders (or any other person) as representing NBN Co’s final position on the subject
matter of this document, except where stated otherwise. NBN Co’s position on the subject matter of this document may also be impacted by legislative and regulatory developments in
respect of the National Broadband Network.
All prices shown in this document are exclusive of any GST. Copyright © NBN Co Limited 2011 This document is subject to copyright and must not be used except as permitted below
or under the Copyright Act 1968 (Cth). All content in this document is either owned by or licensed to NBN Co Limited. You must not reproduce or publish this document in whole or in part
for commercial gain without the prior written consent of NBN Co. Permission to reproduce work of others should be separately sought. You may reproduce and publish this document in
whole or in part for educational or non-commercial purposes as approved by NBN Co in writing. All rights reserved. Not for general distribution.
Access Seekers
Ben Salmon
SALES DIRECTOR
© NBN Co Limited 2011 2
Disclaimer
This document sets out NBN Co’s proposals in respect of certain aspects of the National Broadband Network. The contents of th is document represent NBN Co’s current position on the
subject matter of this document. The contents of this document should not be relied upon by our stakeholders (or any other person) as representing NBN Co’s final position on the subject
matter of this document, except where stated otherwise. NBN Co’s position on the subject matter of this document may also be impacted by legislative and regulatory developments in
respect of the National Broadband Network.
All prices shown in this document are exclusive of any GST. Copyright © NBN Co Limited 2011 This document is subject to copyright and must not be used except as permitted below
or under the Copyright Act 1968 (Cth). All content in this document is either owned by or licensed to NBN Co Limited. You must not reproduce or publish this document in whole or in part
for commercial gain without the prior written consent of NBN Co. Permission to reproduce work of others should be separately sought. You may reproduce and publish this document in
whole or in part for educational or non-commercial purposes as approved by NBN Co in writing. All rights reserved. Not for general distribution.
Product Roadmap
Leica Ison
GENERAL MANAGER, PRODUCT
© NBN Co Limited 2011 3
Product Roadmap Update
Topic Presenter
Product Release Roadmap
What have we done so far
What is coming next
Leica Ison
Fibre Release Broadband and Telephony:
Building broadband offers with NBN - insights &
opportunities
Katrina Harrison
Future Product Releases:
Enhance your broadband offer with Multicast
Addressing your business market
Tim Stone
Penny Maher
What is coming up... Leica Ison/Chris Roberts
Q&A Panel
© NBN Co Limited 2011 4
The NBN Co Product Roadmap
End-Users will need the right software, equipment and in-premises connection to access these services
Released products highlighted in orange. Remaining releases are future roadmap items.
© NBN Co Limited 2011 5
5
Product Components
© NBN Co Limited 2011 6
Disclaimer
This document sets out NBN Co’s proposals in respect of certain aspects of the National Broadband Network. The contents of th is document represent NBN Co’s current position on the
subject matter of this document. The contents of this document should not be relied upon by our stakeholders (or any other person) as representing NBN Co’s final position on the subject
matter of this document, except where stated otherwise. NBN Co’s position on the subject matter of this document may also be impacted by legislative and regulatory developments in
respect of the National Broadband Network.
All prices shown in this document are exclusive of any GST. Copyright © NBN Co Limited 2011 This document is subject to copyright and must not be used except as permitted below
or under the Copyright Act 1968 (Cth). All content in this document is either owned by or licensed to NBN Co Limited. You must not reproduce or publish this document in whole or in part
for commercial gain without the prior written consent of NBN Co. Permission to reproduce work of others should be separately sought. You may reproduce and publish this document in
whole or in part for educational or non-commercial purposes as approved by NBN Co in writing. All rights reserved. Not for general distribution.
Detailed Release Schedule
Leica Ison / Chris Roberts
GENERAL MANAGER, PRODUCT/ PRODUCT ENGINEERING
© NBN Co Limited 2011 7
The NBN Co Product Roadmap
End-Users will need the right software, equipment and in-premises connection to access these services
Released products highlighted in orange. Remaining releases are future roadmap items.
© NBN Co Limited 2011 8
Product Roadmap – Fibre Release: Broadband and Telephony
Publish Product and Pricing
Overview
Publish Technical Specification
Publish Traffic Class Performance
Paper
Publish User Network Interface
Voice Functional & Electrical Spec
Publish Network Availability Paper
Publish Network-to-Network Interface
Configuration & Redundancy Paper
Update User Network Interface Voice
Functional Spec
Publish Updated Product and
Pricing Overview
High Speed Broadband
and Telephony
Second User Network Interface Voice
Additional User Network Interface
Features
© NBN Co Limited 2011 9
Product Roadmap – Fibre
Release: Multicast
© NBN Co Limited 2011 10
Product Roadmap – Fibre
Release: Business Broadband
SLA – Service Level Agreement
TC – Traffic Class
© NBN Co Limited 2011 11
Product Roadmap – Fixed Wireless
Release: Wireless Broadband and Business & Enhancements
© NBN Co Limited 2011 12
Product Roadmap – Satellite
Release: Broadband
CVC – Connectivity Virtual Circuit
NNI – Network-to-Network Interface
TC – Traffic Class
© NBN Co Limited 2011 13
What is coming up
Product Roadmap Fibre – 2013-2014
NOTE: Represents planned NBN releases
© NBN Co Limited 2011 14
Disclaimer
This document sets out NBN Co’s proposals in respect of certain aspects of the National Broadband Network. The contents of th is document represent NBN Co’s current position on the
subject matter of this document. The contents of this document should not be relied upon by our stakeholders (or any other person) as representing NBN Co’s final position on the subject
matter of this document, except where stated otherwise. NBN Co’s position on the subject matter of this document may also be impacted by legislative and regulatory developments in
respect of the National Broadband Network.
All prices shown in this document are exclusive of any GST. Copyright © NBN Co Limited 2011 This document is subject to copyright and must not be used except as permitted below
or under the Copyright Act 1968 (Cth). All content in this document is either owned by or licensed to NBN Co Limited. You must not reproduce or publish this document in whole or in part
for commercial gain without the prior written consent of NBN Co. Permission to reproduce work of others should be separately sought. You may reproduce and publish this document in
whole or in part for educational or non-commercial purposes as approved by NBN Co in writing. All rights reserved. Not for general distribution.
Building Broadband Offers with NBN
Katrina Harrison
MANAGER, CUSTOMER FOCUSED DESIGN
© NBN Co Limited 2011 15
Customer Focused Research
81 Consumers
5 RSPs – Technical Managers
– Product Managers
– NBN Account Specialists
Research – Analyse – Generate insights –
Provide recommendations
Research Partners: Bienalto, August to October 2011
© NBN Co Limited 2011 16
End to End Product Journey
PCD – Premise Connection Device
RSP – Retail Service Provider
VOIP – Voice over IP (Telephone Service)
© NBN Co Limited 2011 17
Understanding Product Experience
© NBN Co Limited 2011 18
Understanding Product Experience
© NBN Co Limited 2011 19
Understanding Product Experience
© NBN Co Limited 2011 20
Understanding Product Experience
© NBN Co Limited 2011 21
Enabling your offering
© NBN Co Limited 2011 22
Disclaimer
This document sets out NBN Co’s proposals in respect of certain aspects of the National Broadband Network. The contents of th is document represent NBN Co’s current position on the
subject matter of this document. The contents of this document should not be relied upon by our stakeholders (or any other person) as representing NBN Co’s final position on the subject
matter of this document, except where stated otherwise. NBN Co’s position on the subject matter of this document may also be impacted by legislative and regulatory developments in
respect of the National Broadband Network.
All prices shown in this document are exclusive of any GST. Copyright © NBN Co Limited 2011 This document is subject to copyright and must not be used except as permitted below
or under the Copyright Act 1968 (Cth). All content in this document is either owned by or licensed to NBN Co Limited. You must not reproduce or publish this document in whole or in part
for commercial gain without the prior written consent of NBN Co. Permission to reproduce work of others should be separately sought. You may reproduce and publish this document in
whole or in part for educational or non-commercial purposes as approved by NBN Co in writing. All rights reserved. Not for general distribution.
Future Product Releases
© NBN Co Limited 2011 23
Disclaimer
This document sets out NBN Co’s proposals in respect of certain aspects of the National Broadband Network. The contents of th is document represent NBN Co’s current position on the
subject matter of this document. The contents of this document should not be relied upon by our stakeholders (or any other person) as representing NBN Co’s final position on the subject
matter of this document, except where stated otherwise. NBN Co’s position on the subject matter of this document may also be impacted by legislative and regulatory developments in
respect of the National Broadband Network.
All prices shown in this document are exclusive of any GST. Copyright © NBN Co Limited 2011 This document is subject to copyright and must not be used except as permitted below
or under the Copyright Act 1968 (Cth). All content in this document is either owned by or licensed to NBN Co Limited. You must not reproduce or publish this document in whole or in part
for commercial gain without the prior written consent of NBN Co. Permission to reproduce work of others should be separately sought. You may reproduce and publish this document in
whole or in part for educational or non-commercial purposes as approved by NBN Co in writing. All rights reserved. Not for general distribution.
Enhancing your Broadband Offering
with Multicast
Tim Stone
PRODUCT BUSINESS DEVELOPMENT
© NBN Co Limited 2011 24
Future product release - Multicast
A user will need the right software, equipment and in-premises connection to access these services
© NBN Co Limited 2011 25
The Benefits of Multicast
• Enables Access Seekers to inject their channel line-up one time at each
Point-of-Interconnect, and have that content replicated and sent to thousands of End-Users.
• Makes one-to-many video transmission more efficient and economical. Cost effective
delivery of IPTV and other video content - saving on backhaul costs.
• Provides new interactivity and innovation opportunities.
IPTV – Internet Television
NTD – Network Termination Device
POI – Point of Interconnect
© NBN Co Limited 2011 26
Future product release - Multicast
1. Multicast is a feature planned for the fibre access
network.
2. NBN Co are currently working through what the potential
satellite and wireless versions may look like.
3. Multicast is purchased in addition to the standard
Ethernet bitstream broadband & telephony product.
4. Multicast requires Access Seekers to purchase a Multicast
Access Virtual Circuit and a Multicast Domain.
© NBN Co Limited 2011 27
Future product release - Multicast Product Overview
User Network Interface Data (UNI-D)
Port: A separate/additional Data port is not
required for delivery of Multicast traffic.
Multicast traffic is delivered over the same
Data port being used for delivery of the
standard Ethernet Bitstream product.
Multicast Domain: A separate Multicast Domain
is required for delivery of
Multicast traffic.
Access Virtual Circuit (AVC): A separate/additional Multicast
Access Virtual Circuit is required for
the delivery of Multicast traffic.
Network to Network
Interface (NNI) Port: Multicast traffic is delivered
over the same Network-to-
Network Interface Port being
used to deliver standard
Ethernet Bitstream traffic.
CVC – Connectivity Virtual Circuit
NTD – Network Termination Device
© NBN Co Limited 2011 28
Product Component Pricing per Month
Multicast Access Virtual Circuit
$5 for the first 20 Mbps
$5 for additional 10Mbps increments
Multicast Domain
$2.50 per Mbps
100Mbps minimum size
100Mbps increments up to 1,000Mbps
Media Stream
Waived for fewer than 200 media
streams per Access Seeker
$50 each for additional media stream
above 200
Future product release - Multicast Proposed Pricing
© NBN Co Limited 2011 29
Future product release - An Example
Access Seeker 1 is offering 80 Media Streams at a Point of Interconnect
- 60 standard definition Media Streams at a peak bandwidth of 3.5Mbps
- 20 high definition Media Streams at a peak bandwidth of 8.7Mbps
The Multicast Domain would therefore be dimensioned at 400Mbps (60x3.5 +
20x8.7 = 384), costing $1,000 per month per POI.
If customers of Access Seekers buy a “Single Set-top Box: Watch One, Record
One, High Definition Package”, this would require a 20Mbps Multicast Access
Virtual Circuit (AVC), priced at $5 per month per End-User.
If customers of Access Seekers buy a “Dual Set-top Box: Watch One, Record
One, High Definition Package”, this would require a 40Mbps Multicast Access
Virtual Circuit (AVC), priced at $15 per month per End-User.
The Access Seeker is offering fewer than 200 Media Streams, so
no channel charge would be levied.
© NBN Co Limited 2011 30
Disclaimer
This document sets out NBN Co’s proposals in respect of certain aspects of the National Broadband Network. The contents of th is document represent NBN Co’s current position on the
subject matter of this document. The contents of this document should not be relied upon by our stakeholders (or any other person) as representing NBN Co’s final position on the subject
matter of this document, except where stated otherwise. NBN Co’s position on the subject matter of this document may also be impacted by legislative and regulatory developments in
respect of the National Broadband Network.
All prices shown in this document are exclusive of any GST. Copyright © NBN Co Limited 2011 This document is subject to copyright and must not be used except as permitted below
or under the Copyright Act 1968 (Cth). All content in this document is either owned by or licensed to NBN Co Limited. You must not reproduce or publish this document in whole or in part
for commercial gain without the prior written consent of NBN Co. Permission to reproduce work of others should be separately sought. You may reproduce and publish this document in
whole or in part for educational or non-commercial purposes as approved by NBN Co in writing. All rights reserved. Not for general distribution.
Addressing your business market:
Business Services
Penny Maher
PRODUCT MANAGER
© NBN Co Limited 2011 31
Fibre Product Release Map
© NBN Co Limited 2011 32
NBN Co Proposed Business Products
• NBN Co proposes to allow Retail Service Providers to provide a range of fibre access solutions to
meet the various needs and requirements of their Business, Enterprise and Government customers.
• NBN Co proposes to offer Access Seekers three distinct service options to address their Business
and Enterprise End-Users across two access types:
2. NBN Co Fibre Access
Service (NFAS)
– Small business
– Medium business
1. Enterprise Ethernet
Service (EES)
– High end business
GPON – Gigabit Passive Optical Network
NNI – Network-to-Network Interface
© NBN Co Limited 2011 33
Fibre – Planned Releases: Business Services
Feature Benefits
Traffic Class 1 – 0.15 - 1 Mbps
Traffic Class 4 – 12/1 - 100/40 Mbps
Enhanced service levels
Supports business end user
applications including multi-line
telephony, data download/upload,
internet access
Traffic Class 2 – 5 - 40 Mbps
Traffic Class 3 – 10 - 40 Mbps
Enhanced service levels
Supports video conferencing, and
collaboration, data transfer with
guaranteed bandwidth, business VPN
50 – 1,000 Mbps symmetrical
Enhanced service levels
Highly transparent “pipe”, very high
capacity, additional access redundancy
options
© NBN Co Limited 2011 34
NBN Co Fibre Access Service:
Traffic Classes
• NBN Traffic Classes offer a unique opportunity for Access Seekers to
create Products and Services that have the potential to change the way
Businesses “Do Business”.
• Layer 2 Transport Classes enable the logical separation of traffic to enable
relative prioritisation in delivery
• NBN Co acknowledges that Access Seekers need to understand the
Network Design intent and Performance Objectives/Targets of these
Layer 2 Traffic Classes.
Particularly important for BUSINESS SERVICES!
• NOTE: Traffic Class Performance Industry paper – due end of November 2011
© NBN Co Limited 2011 35
Committed Information Rate
• Appropriate for applications that require deterministic performance
• Performance commitments: – Frame Delay (latency)
– Frame Delay Variation (jitter)
– Frame Loss (discard)
• Offered for Traffic Class 1, 2 & 3*
* Traffic Class 2 & 3 to be made available for Medium Business Service once released
Peak Information Rate
• Appropriate for applications that operate in a “bursty” manner and can tolerate variability in throughput performance
• Performance may vary, depending on network usage and other factors
• Network resources are shared in a contended manner, across an aggregate number of services
• Open Management Principles
Committed Information Rates & Peak Information Rates will be managed
differently within the NBN Co Network based on differing performance
expectations
NBN Co Fibre Access Service:
Traffic Class Performance
© NBN Co Limited 2011 36
Traffic Class (TC) Characteristics Example Applications/Usage
Traffic Class 1
Committed Capacity (CIR) Strict/Deterministic Performance Characteristics Engineered to suit low bit-rate applications with small Ethernet frames
Voice, EFTPOS, Short packet exchange Telemetry, Emergency Services
Traffic Class 2
Committed Capacity (CIR) Strict/Deterministic Performance Characteristics Engineered to suit High bit-rate applications with large Ethernet frames.
Streaming Standard/High Definition Video Conferencing/Collaboration, Telemedicine (eg.Telestroke)
Traffic Class 3
Committed capacity (CIR), with ability to burst to a Peak Rate (PIR) Relaxed performance objectives, engineered to suit High bit-rate applications with large Ethernet frames.
Premium Data orientated applications like Business IP VPN Access, gaming
Traffic Class 4 Ability to burst to a peak rate (PIR) Internet browsing, applications which can tolerate variability in throughput performance
NBN Co Fibre Access Service Traffic Classes are designed around broad
application categories
NBN Co Fibre Access Service:
Traffic Class Design Intent
© NBN Co Limited 2011 37
Enterprise Ethernet Service Performance Design
• Dedicated direct fibre service – from End-User/Customer premises to
NBN Co Fibre Access Node site
• Will provide Committed Capacity (CIR) from User Network Interface to
Network-to-Network Interface
– Current intent is to not offer the range of NBN Co Fibre Access Services based
Traffic Classes.
• A Traffic Performance Commitment is planned to be provided for NBNs
Enterprise Ethernet Service – based on Committed Information Rate
performance attributes.
• Other Planned Features of Enterprise Ethernet Services:
– 50Mbps to 1000Mbps+
– Business Grade Network Termination Devices with business specific features
– Access Redundancy Options
– Advanced Operations, Administration and Maintenance (OAM) Diagnostics and
Network Reporting
– Support Gigabit Passive Optical Network (GPON) uplink *
* Planned to be offered as an option for Medium Business
Services post the introduction of Enterprise Ethernet Services – to
enable seamless migration to Enterprise Ethernet Services.
© NBN Co Limited 2011 38
Business End User Scenario - Small Retailer
Customer scenario Today Services which may be offered over the NBN
• Small book retailer
• EFTPOS for processing
transactions in store
• Website for 24/7 online ordering
• Online connection to suppliers for
real time stock management
PSTN/ISDN, ADSL2
• Asymmetric speeds of 20/1Mbps
• Separate service for Voice and EFTPOS
• May only have consumer grade “best
efforts” SLAs or low tier business SLAs
Small Business Broadband • Traffic Class 1 for telephony & EFTPOS
• Traffic Class 4 for connecting to customers
and suppliers online 25/10Mbps
• Business SLAs to support 7 day trading
GPON – Gigabit Passive Optical Network
NNI – Network-to-Network Interface
NTD – Network Termination Device
© NBN Co Limited 2011 39
Medium Business Scenario - Advertising Agency
Customer scenario Today Services which may be offered over the NBN
• Advertising Agency with head office in
Melbourne and offices in Sydney and
Perth.
• Corporate VPN for voice and data
• Sends and receives large, high resolution
images and videos between offices
• Cloud-based storage for centralised file
storage and sharing
• Video Conferencing between offices for
internal briefings and client presentations
IP Wide Area Network
• Symmetrical SHDSL
over copper
• 24/7, 12 hour restoration
Service Level
Agreements
Medium Business Broadband
• Head Office 40Mbps symmetrical Traffic Class 3 to manage
large files and videos & backup
• Branch Office 10Mbps symmetrical Traffic Class 3 to manage
large files and videos & backup
• 10Mbps symmetrical of Traffic Class 2 for high speed video
conferencing between offices and with clients
• 2 Mbps symmetrical Traffic Class 1 for telephony
• Enhanced Business Service Level Agreements for increased
reliability and faster restoration
GPON – Gigabit Passive Optical Network
NNI – Network-to-Network Interface
NTD – Network Termination Device
© NBN Co Limited 2011 40
Large Enterprise Scenario - Financial Institution
Customer scenario Today Services which may be offered
over the NBN
• A large financial institution with Sydney-based
head office, 100 employees, 60 branch offices,
300 ATMs nation-wide, and two data recovery
centres in Melbourne and Sydney
• Sends and receives real-time data to and from
branch offices
• Continual back up of data to recovery centres
IP Metropolitan Area Network
• Head office locations
aggregating branch offices to
run multiple networks using a
range of difference access
services for their “tail”
operations.
Enterprise Broadband
• Head Office and Data Centres
Enterprise Ethernet Service 200 Mbps
symmetrical. Enterprise Grade
Service Level Agreements.
• Branch Offices as per Medium
Broadband user case
EES – Enterprise Ethernet Service
GPON – Gigabit Passive Optical Network
NNI – Network-to-Network Interface
NTD – Network Termination Device
POP – Point of Presence
RSP – Retail Service Provider
© NBN Co Limited 2011 41
Disclaimer
This document sets out NBN Co’s proposals in respect of certain aspects of the National Broadband Network. The contents of th is document represent NBN Co’s current position on the
subject matter of this document. The contents of this document should not be relied upon by our stakeholders (or any other person) as representing NBN Co’s final position on the subject
matter of this document, except where stated otherwise. NBN Co’s position on the subject matter of this document may also be impacted by legislative and regulatory developments in
respect of the National Broadband Network.
All prices shown in this document are exclusive of any GST. Copyright © NBN Co Limited 2011 This document is subject to copyright and must not be used except as permitted below
or under the Copyright Act 1968 (Cth). All content in this document is either owned by or licensed to NBN Co Limited. You must not reproduce or publish this document in whole or in part
for commercial gain without the prior written consent of NBN Co. Permission to reproduce work of others should be separately sought. You may reproduce and publish this document in
whole or in part for educational or non-commercial purposes as approved by NBN Co in writing. All rights reserved. Not for general distribution.
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