gen z (autor ana maria olaru)
TRANSCRIPT
![Page 1: Gen Z (autor Ana Maria Olaru)](https://reader034.vdocuments.site/reader034/viewer/2022052211/5595d21a1a28abf72b8b461e/html5/thumbnails/1.jpg)
Generatia z dIGITALna
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Ana-Maria Olaru Senior Strategic Planner
CohnandJansen JWT
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Generatia Z
1995-
Generation Y
1980-1995
Generatia X
1960-1980
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Telefonul mobil este poarta catre restul
lumii
Abordarea Brand-urilor
Strategie mobile customizata
Doar 20% din companii au website care poate fi accesat in varianta
mobile
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90% din Generatia Z nu pot trai fara
conexiune la internet
Abordarea Brand-urilor
Acces la internet wireless in magazine,
display-uri interactive, inovatie care sa ii
surprinda si captiveze
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TV-ul ramane in topul consumului
media
Abordarea Brand-urilor
Campanii transmedia care sa dezvolte
experienta din TV in mediul digital
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Conectati la Social Media digital si
emotional
Abordarea Brand-urilor
Prezenta credibila in social Media care sa permita generatiei
dependente de branduri sa realizeze o
conexiune
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Prezenta Online anuleaza distantele
Abordarea Brand-urilor
Comunicarea trebuie sa tina cont de
deschiderea Gen Z catre intreaga lume, nu
doar comunitatea locala
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Pesimism despre viitor
Abordarea Brand-urilor
Ajutor in navigarea in noua ordine economica
prin modalitati de a accesa produsele si
serviciile mai usor
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Parintii Generatiei Z
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Neliniste privind activitatile online
ale copiilor
Abordarea Brand-urilor
Crearea unor tool-uri care sa ajute parintii sa
monitorizeze activitatea fara sa fie
intruzive
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Atitudine ambivalenta fata
de importanta tehnologiei in viata
lor
Abordarea Brand-urilor
Oportunitati de a aduce parintii si copii
impreuna in afara casei, avand
preocupari comune in afara mediului digital
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Tehnologia influenteaza
valorile adoptate de Gen Z
Abordarea Brand-urilor
Oportunitati de a demonstra ca
tehnologia este facilitator pentru tineri sa fie responsabili si sa participe in comunitate
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Tinerii sunt implicati in achizitiile familiei
Abordarea Brand-urilor
Integrarea atat a parintilor cat si a
copiilor in procesul de cumparare
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Anxietatea referitoare la
viitorul financiar al copiilor lor
Abordarea Brand-urilor
Acces la produse si servicii mult mai usor,
schimbare focus de la achizitie pe termen lung la inchiriere pe
termrn scurt
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Mersi!