ge money work life balance

http://www.thecreativecollective.com.au

WORK | LIFE | BALANCEWORK | LIFE | BALANCE

YVETTE ADAMS YVETTE ADAMS


Financial industry connections

• One of my first temp jobs in London was at the Society of Financial Advisers in St Pauls area, London

• Marketing Executive at GAM – Global Asset Management - Active investment management with distinction to private clients, institutions and intermediaries. It managed more than $33.6 billion of clients' assets from 10 offices around the world.


Kids – Rio (6 years) + Matisse (3 years)

Yvette Adams


Who is Yvette Adams?

• Chameleon• Hopeless employee and serial entrepreneur • 1st business, a newspaper started at 17 years old• 2nd business an online tee-shirt business - sold• 2007 - Queensland Small Business Champions Young

Entrepreneur award.• 2010 – Won Creative & Knowledge Base

Industries category against 25 finalists at the Sunshine Coast Business Awards

• 2010 – Won Home Based Business of theYear at the Marketing & Communication Executives International Awards

• 2010 – Won Commonwealth Business Owner of the Year at the Telstra BusinessWomen’s Awards


Online marketing & social media addict & consultant

• I remember the days before computers!• Yahoo email address in 1996• Worked in London during 2000/01 on major

website development for a leading magazine (then dotcom bubble burst)

• Made first ecommerce website in 2002• Wide and varied background in related areas – graphics,

events, PR, journalism, marketing• Started own business from home in 2007 when second child

7 weeks old• I have Facebook, Linkedin, Youtube, Twitter, Digg, Vimeo, Blog,

Google Profile, last.fm, flickr, +++++• I LOVE training and assisting others to achieve online &

business success!!!


Major milestones in my questfor the ultimate lifestyle…

• March 2006 – Left paid employment position to work for one key client as a sole trader under my own name

• September 2006 – Engaged in YEP (young entrepreneur program), a six month program for young entrepreneurs.

• November 2006 - Company business name registered• December 2006 - Company branding and website established• January 2007 – Matisse born. Took on two interns from University of

the Sunshine Coast and started to welcome more clients. Ran database building competition on mysunshinecoast.com.au including survey.

• March 2007 – Company holds first educational/lead generation event in Maroochydore. 45 in attendance at 2 hour evening workshop.


Major milestones in my questfor the ultimate lifestyle…• March 2007 – Held first educational/lead generation event in

Maroochydore. 45 in attendance at 2 hour evening workshop. • April 2007 – YEP program completed and solid business plan in place

for company. IT invested in - purchase of new laptop, VOIP to reduce phone bill, wireless networking so two work stations with internet connection.

• May 2007 – Business alliance with New Zealand company negotiated and company began to accept leads as their ‘Australia office’

• July 2007 - Named as a finalist in Sunshine Coast Business Women’s Network awards under 30 category. Feature on a segment on ‘career mums’ on A Current Affair prime time national TV.

• Sept 2007 – Named Queensland Small Business Champions Young Entrepreneur


• July 2008 – Featured on Channel 9, Sky Business Channel and Qantas in-flight TV (domestic) as part of a segment on a new business show, also Management Magazine in New Zealand

• October 2008 – Video footage shot at one of many live presentations turned into short video segments for training and to solicit business

• November 2008 – Travel to New York to compete in International Stevie Women’s Awards. Start being regional coordinator.

• December 2008 – Website & company brand overhauled



• January 2009 – Franchise operation begins. Two part time staff start with company, including my sister!

• March 2009 – Company cracks 100 clients

• May 2009 – Yvette appears on Sky Business News promoting Stevie Awards

• August 2009 – Double page spread features in Profile magazine on Yvette & The Creative Collective



• December 2009 – Won tender with AusIndustry to deliver Small Business Online program to 100 small business owners across Whitsundays, Bundaberg & Sunshine Coast in partnership with another company

• March 2010 – Took on a trainee & staff grows to 4• June 2010 – Won tender with Department of Employment,

Economic Development & Innovation to develop & deliver 25 webinars to Queensland business owners – solo!

• September 2010 – Won Business Owner award at Telstra Business Womens Awards against 4200 applicants!

• November 2010 – Won Home Based Business Award at MCEI in Melbourne

• December 2010 – Awarded regional council grant to continue delivering Web Wednesdays



• February 2011 – Partnered with Hubspot, leadinginternet marketing software recently invested in by Google & Salesforce ($72m investment)

• March 2011 – Purchased commercial premises in Maroochydore, Qld. Move in end April.

• Bigger opportunities continue to come our way….

Latest news!


A - awards

C – communication – I hate email! See alternatives!

H R

I - nnovation

E ntrepreneur

V enture (+ value)

E nthusiasm


NannyPersonal trainerPAHolidaysGreat friendsGreat familyUnlimited earnings potentialFreedom in my work

Do I have the ultimate lifestyle now?


• Time with my girlfriends – wine & nibbles

• Time with my partner – no kids, quality, talking

• Time with my children – beach, walks in the parks

• Holidays – international travel once a year, long weekend + at least 3 times a year

• Music – time to download, enjoy, share

• Fitness – healthy, strong, high energy

• Relaxation & self care – day spa treatments, massages

• Personal development – time to read, grow, learn, experience

Fitting it all in… What do you want out of your life?

The answer


• The slow cooker is my best friend in winter• Do a ‘cooking day’ – get ahead• Shop ONLINE• Google Calendar• Work ‘in the cloud’ where possible• A smart phone – use technology to work

smarter, not harder• Outsource where possible to buy

yourself time for the things that make your heart ‘sing’ – cleaning, admin etc.

• Linkedin.com• Rapportive.com• Hootsuite.com

My other tricks of the trade


Grab social network contacts at every opportunity - Rapportive

Free add-on for Firefox, Safari, Mailplane and Chrome: www.rapportive.com


Final top social media super hero tip: Hootsuite.com


• Do something for yourself - at least once a week

• Set goals as an individual, as a couple, as a family. Share them, review them regularly – everything from holidaysto personal achievements

• Consider a schedule – consult with your partner, make sure it works for everyone and communicate it

• Back yourself – don’t take ‘no’ for ananswer

My wish for you…


Stay in contact!

www.facebook.com/thecreativecollective

www.twitter.com/creativecollect

www.linkedin.com/company/781000

www.youtube.com/dacreativecollective

Join our database

www.thecreativecollective.com.au07 545 11315

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