Evolutions in Social:Macro Trends around Broadband and Mobile Connectivity Monday, October 31, 2011

Twitter Trends and Case Studies"• Building a viral Twitter app

• Identifying influencers across the social web

• Using #hashtags to ignite conversations

• Honoring the most active influencers on the social web

• Case Studies and Examples

Building a viral app"

Using #hashtags to ignite conversations"

Why did the Shorty Awards trend?• Timing was right

• It was something fun to do on Twitter

• Anyone could be nominated

• People like competitions

Creating your own trends by defining a community"

Case Studies and Examples"• Travel

• Art

• Design

• Science

• Music

• Nursing

• Food

Travel"

Art"

Design"

Science"

Music"

Nursing"Ronivin Pagtakhan

@ronnievinn Ronivin is a clinical instructor & nursing lecturer at the MAPUA Institute of Technology School of Health Sciences in the Philippines, and before that was a Nursing Instructor at the University of Manila. He has 6 years of teaching experience and has served as a local board examination reviewer for 5 years. He’s a co-author of a published book for nursing review titled “National Board Exam Review Notes.” Ronivin graduated from the University of the Philippines, Manila with a Bachelor of Science in Nursing and is now working on his Masters of Arts in Nursing Thesis. Ronivin tweets about his experiences as a nursing scholar.

Matthew Browning @MatthewBrownin

g Matthew Browning is CEO and founder of YourNurseIsOn.com an online healthcare communications platform which offers two-way messages via voice, SMS and email for real-time response capture. Matthew worked as a Registered Nurse in various Connecticut healthcare facilities for 10 years after receiving his Masters degree in Nursing from Yale University. Since then he’s been working on his nursing startup for the past 6 years. Matthew tweets about health care and technology.

Food"

Keep in touch! Questions?" "

natan.edelsburg@gmail.com 646-528-7202 @twatan