gdsk identity revised
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GOBEL DHARMA SARANA KARYArejuvenating a brand
Wednesday, October 9, 13
IT’S TIME TO TELLA BRAND NEW STORY!
with the coming of a new year, it’s time to launch a new vision. It is perfect timing to relaunch a new logo & Identity that is in line with the company’s vision and values.
A new logo together with a new visual ID will help the GDSK company gain brand recognition and grow in brand equity
Wednesday, October 9, 13
to realize a vision, we need the employees - current and potential future employees - to understand the values, believe in the values, and LIVE the values
GDSK needs to continue to attract, hire, retain, motivate, recognize, reward and promote the best people who believe in your values and LIVE your values
WHO YOU WANT TO BE DEPENDS ONHOW YOUR PEOPLE MAKE YOU TO BE
it is the people who are the fabric of your organization
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THE NEW PROPOSITION :
a 360º Hospitality Solution for workers and employees
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•Professional
•Innovative
•Respected
•Humble
•Consistent Quality
OUR TONE OF VOICE
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DEVELOPING THE IDENTITY
the new logo will be modern, sleek, timeless and corporate
it will be a symbol of PT GOBEL’S pride in the food and hospitality industry
at the same time, it will be an iconic Indonesian badge which GDSK employees will be proud to carry or wear
and it will draw on the global reputation of PT GOBEL INTERNATIONAL
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ABOUT THE LOGO
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THE INSPIRATION
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THE IDENTITY
the solution for quality living
the solution for quality living
the solution for quality living
the solution for quality living
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THE IDENTITY
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Jl. Dewi Sartika No. 14 Cawang II Jakarta 12430, INDONESIA
Tel : (62-21) 8087 8178 - 83 Fax : (62-21) 8087 8182 & 85email : [email protected]
www.gdsk.co.id
PT Gobel Dharma Sarana Karya
M. H. Regi Ismagrebu DatauPresident Director
Wednesday, October 9, 13
Jl. Dewi Sartika No. 14 Cawang II Jakarta 12430, INDONESIA
Tel : (62-21) 8087 8178 - 83 Fax : (62-21) 8087 8182 & 85email : [email protected]
www.gdsk.co.id
Jl. Dewi Sartika No. 14 Cawang II Jakarta 12430, INDONESIATel : (62-21) 8087 8178 - 83 Fax : (62-21) 8087 8182 & 85www.gdsk.co.id
PT Gobel Dharma Sarana Karya
PT Gobel Dharma Sarana Karya
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C : 68M : 0Y : 100K : 24
C : 0M : 35Y : 90K : 0
PANTONE 363 C
THE TYPEFACE THE COLOR PALETTE
DINOTDINOT LIGHTABCDEFGHIJKLM NOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
DINOT REGULARABCDEFGHIJKLM NOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
DINOT MEDIUMABCDEFGHIJKLM NOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
DINOT BLACKABCDEFGHIJKLM NOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
DINOT BOLDABCDEFGHIJKLM NOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
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ABOUT THE PEOPLE
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EXECUTIVE CHEF
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BACK OFFICE / WAREHOUSE STAFF
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WAITER / HOSPITALITY STAFF
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