Introducing XingCloud

Ultimate global delivery in the Fastest & Easiest way

WHYA game should do global delivery

Publish your game in globally unified way[Harbo Hotel]

[Travian]

[Zynga]

[Yahoo Twitter Facebook Google]

[ELEX]

VS.

Divide your game into different market with

different publisher

It works in China but not in the world

Fragmented Markets beyond your expectations

Non-Facebook markets

+

Non-English markets

Many local markets require optimization

+

Asian markets vast but different

Tap into non-English market+70% revenue increase

+

Tap into non-Facebook marketFirst-mover advantage into potential platforms

+20% revenue increase

+

Add new country

but no more cost & no more delay

2011-11-11

0

50

100

150

200

250

rev

cost

0

50

100

150

200

250

rev

cost

It is important

to increase your app wordwide coverage

BUT at least cost

ChallengesGlobalization is more than just translating

Static

Resources

(Front-

End, Backend, D

atabase, Flash)

Dynamic Resources

(Mail, Information, W

ebsite notice, Game

notice, Feed)

Website

Resources

Image

Resources

Frequency of

iteration

Software × Every 6 months

Website × × × Every month

Game × × × × Every week

Even the translation effort is beyond your expectations

First Step to Your Global Success:

Managing resource files in the most speedy and cost efficient way

11 steps just to accomplish only one translation iteration

is impossible for your daily app update

1. Different technical staff (Front-End,

Back-End, Flash) to collate language

packs

2. Send the relevant language packs to

the Business Development (BD)

Team

3. The BD staff will send to different

agents and translation teams

4. Translation teams will send the

translated packs back at time intervals

5. BD staff will tidy the files and send to

different technical staff

6. The technical team will insert the packs

into the game

7. Testing begins for each language versions, with the translation team

proof reading at the same time

8. Translation team will adopt print screen methods to point out

the visual and language errors

9. The technical team will change according to issues highlighted

10. Compile, translate

and test every module

11. Deploy to different global servers (Front-

End, Back-End, Flash)

Manage 100+ different sns & portals

Manage customer support in different languages

OS & Browser compatibility issues

Global speed differences

Domain name strategies

Font differences

200+ local payment channels tuning & optimizationGlobal payments unable to satify BRICs and virtual goods

Many hidden & unknown traps

HOWTo globally deliver your game at lowest cost

Global Delivery API for 100+ platforms

+

Transparent Multilingualization Solution

+Integrated Ad Management platform

+

Global Hosting in 50+ countries

+

Integrated Payment for 200+ channels

+

Social Metrics for Games

1-Stop solution to Globalization

Aggregate the difference , Keep the integrity

6 in 1

Connects 100+ platforms with 1 API

Takes just 30 minutes to integrate

Global Delivery API

Multilingualization

Regions Covered

East Asia: China, Japan, Korean, Thailand, Vietnam, Malaysia, Singapore, India

Latin America: Argentina, Brazil, Bolivia, Colombia, Ecuador, Mexico, Peru, El Salvador, Venezuela

Europe: Portland, Netherland, Turkey, Germany, Russia, Hungary

Arabic World

Leading translation management platform

+

Manual translation at lowest cost

+

Native Translation at the highest quality

Code level translation API

+

No need to change code structure

+

No need to manage dynamic text

Integrated Ad Management Platform

Manage 40+ ad channels on 1 dashboard

Publish ad campaigns in 12+ languages in just 1 minute

Automatically tunes your ads with different combinations

Takes care of all the media buying at fixed ROI

Socially Oriented Operation Metrics Measurement

Acquisition > Retention > Monetization

+

Dedicated customer support outsourcing

+

Dedicated community support

+

Email Marketing managment

+

Social media managementFacebook + Twitter account management

Total Solution for Game Operation

Payment Integration

1 Interface

=

200+ Payment Channels

+

50+ Countries

Cloud HostingEnsure highest service quality in every country

Handle tremendous increase in DAU

Extremely low cost

Dedicated Cloud servers around the worldEast Asia, Latin America, North America, Europe

Choose XingCloudTo say goodbye to publisher

&

Manage your game at all your will

Services Offered With XingCloud

Global Delivery 1 API to 50+ Platforms

Multilingualization API level support, High Quality & Low Cost

Integrated Ad Management Aggregate 40+ Ad Channels, Focus on ROI & Intelligent Tracking

Total Solution for Game Operation ARM metrics & Service Outsourcing

Payment Integration Integrated Channels

Cloud Hosting Robust, Stable & Fast