gdl imports- teamtrianon uses a naturally occurring strand of yeast, native to the area. unlike...
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GDL Imports- Team
Mackenzie
COO / Founder
Eduardo
President / Founder Tim
Chairman
Tim Shults, A lifelong entrepreneur, Tim successfully grew a single point Chevrolet dealership into a 16 franchise Auto Group, located in six
different cities across New York and Pennsylvania. He has expanded the in-house customer loyalty program into a national product offering
combined with proprietary software integration and management system, while also starting and making profitable the Greater Erie Auto Auction.
Eduardo Gomez, Born in Guadalajara, Mexico, Eduardo brings nearly a decade of experience in the restaurant and bar industry. Prior to
founding GDL Imports, Eduardo worked helping to introduce new brands into the US market. Eduardo's educational background is in Marketing.
Mackenzie Shults, With a background in Organizational Development & Behavior, Mackenzie previously worked as Director of Operations for a
small, global educational consulting firm. Working with both Fortune 50 and start-ups, Mackenzie has a dual perspective of working with and
operating from both large and small companies.
Eduardo Orozco, Spending the past five years researching and developing on behalf of Trianon Tequila in Mexico, Eduardo drives the creative
process developing the brand. With experience launching several other brands in various industries and across several countries, Eduardo
manages the operations and supply chain in Guadalajara, Mexico.
Eduardo
Brand Creator
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Paul
Sales Mark
Marketing
Ken
Finance
GDL Imports- Team
Paul Beggan, Former Bacardi Canada CEO, spent 28 years in numerous key roles in the global Bacardi
organization, specifically on U.S. distribution and sales.
Ken Sutter, Former CFO of Bacardi USA, has been an executive for over 31 years in a variety of senior
financial roles helping to spearhead growth initiatives and acquisitions of the $6 billion global spirits company.
Mark Dean, Senior marketing executive, has held numerous international and domestic brand management
and innovation roles over a 25 year career working on such global brands as Pepsi, Wrigley, Baileys, Malibu,
and Bacardi rum.
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The Tequila Market is Red
Hot!
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U.S. Tequila Category Overview
Size: 12.3 million 9L cases, +2.9% vs. 2011
U.S. is the #1 market by volume
Second-fastest growing spirit category
+72% over last 10 years (5.5% CAGR since 2002)
The margarita is the #1 cocktail in the U.S.
Explosive growth for super-premium segment
+9.1% vs. 2011 and +430% over past 10 years
Source: DISCUS.org, Adam’s Handbook 2012
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Small Batch Craftsmanship
is a Big Trend
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Market Trend Small Batch Craftsmanship
Increased demand for alternatives
to mass-produced brands
More support for smaller
businesses that put an emphasis
on quality
True craftsmanship that stays true
to its origin is more appreciated
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Market Trend Where these trends meet lies Trianon Tequila
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A Passion for Quality
Our goal is NOT to be the best selling
tequila in the world
We aspire to be the best tasting
tequila in the world
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Keeping it True The Brand Pillars
True to the Heart
True Small Batch Distilling
True Blue Agave Taste
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True to the Heart Amatitán, Jalisco, Mexico- Where the first drop of tequila
was made in the 16th Century
The El Tecuane Distillery in Amatitán was built in the early 1700’s
and is thought to be the oldest tequila distillery in the world
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True to the Heart Amatitán lies at the foot of El Volcán de Tequila (Volcano of Tequila). The
rich volcanic soil produces ideal growing conditions for the Blue Agave as
they develop large, more luscious hearts for the true taste of tequila.
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True to the Heart Trianon uses a naturally occurring strand of yeast, native to the area. Unlike
other major brands that utilize synthetic yeasts to speed up the fermentation
processes, Trianon allows the process to occur naturally in order to deliver the
true taste of tequila.
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True Small Batch Distilling
Trianon Maestro Tequileros personally oversee and sample every batch ensuring the highest quality
From harvest to distillation to our hand-blown bottles, every aspect of our process is carefully crafted by artisan hands
We believe a truly great tequila like Trianon cannot be rushed and cannot be mass-produced or duplicated
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True Blue Agave Taste
Features the earthy sweetness of
Blue Weber Agave, not the stinging
bite of alcohol
Begins with the heart of the most
succulent agave plants on Earth
Trianon presents the agave taste in
its purest form demanding the
exclusive center, or “heart” of each
small batch
The unmatched smoothness
experienced when drinking Trianon
comes from the proprietary filtration
system that utilizes oxygenation prior
to bottling each small batch
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Keeping it True The Trianon Brand
Three expressions of tequila are
meticulously sculpted by our
Maestro Tequileros:
Trianon Blanco
Trianon Reposado
Trianon Añejo
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Keeping it True Trianon Blanco
Crystal clear and silky smooth
Bottled immediately after the second
distillation
Features a fresh blue agave taste and
scent
Exceptional served neat, but also great
mixed with your favorite cocktails
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Keeping it True Trianon Reposado
Mellow and rich, with subtle wood tones
Mexican law requires reposado to be aged
for at least two months
Trianon Reposado is aged for a full six
months
Rested in 70% White American Oak and
30% French Oak
Uniquely produced for mixing and wonderful
by itself
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Keeping it True Trianon Añejo
Remarkably full and balanced
Añejos must be aged for at least one year
Trianon Añejo is aged for a year and a half
Has deeper, richer wood notes from the aging in 70% White American Oak and 30% French Oak barrels
A taste so luscious, it is best enjoyed in a snifter
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The Triple Bottle: Earned the S.I.P.
Awards’ Best of Class—Platinum
Medal for package design
375ml Triple Bottle is an industry first
Outstanding shelf presence
The perfect gift with 100% agave bag
Very profitable
Keeping it True The Triple Bottle: Best in Class
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The True Taste is an Award Winning Taste
The SIP Awards International-
Judged by consumers, not industry professionals
Trianon Blanco- Gold
Trianon Reposado- Gold
Trianon Añejo- Platinum
Triple Bottle- Platinum
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Trianon Cocktail and Drinks Strategy Trianon Blanco:
Traditional Margarita
Pamarita
Cosmorita
Charra Negro (a.k.a. Batanga)
Trianon Reposado:
Paloma
Dark Orange Margarita
Piñarita
Trianon Añejo:
Neat
White Mexican Russian
Twisted Lemon & Lime
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Depletion Volume Goal: 1% share of super-premium
tequila segment
Super-Premium Segment = ~ 24% of Total Tequila market
Size Mix: 70% 750ml and 30% 375ml TriPack
Expression Mix: 45-55% 750ml Blanco, 25-30% Reposado,
20-25% Añejo
Pricing Strategy: $1.00 below Patron’s everyday price
for each expression
Blanco
Reposado
Añejo
Business Objectives
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Drive consumer trial and recruit 25-40 year old
super-premium spirit consumers who especially
enjoy cocktails (50/50 M&F)
Seed, establish and grow base volume in targeted
off-premise and key ‘Lighthouse’ on-premise
accounts—with primary emphasis in the on-premise
(for recruitment efforts)
Build brand image of Trianon as a super-premium
tequila
Brand Objectives
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Marketing Plan
This will give Trianon a unique look & feel that speaks to
the handcrafted, authentic nature of Trianon Tequila
The materials will feature an original work of art created by
Emilio Garcia Salazar—renowned artist and Mexican native
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Starting with a unique interactive concept
that allows the consumer to prove to
themselves that Trianon is the:
True Taste of Tequila
Marketing Plan
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Introducing The Trianon Rub: The True Test of Tequila
Marketing Plan
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The Trianon Rub Street Teams Will engage and recruit consumers by
educating them on the true taste of tequila
Sampling Events Select on & off-premise events to drive
consumer recruitment and trial
Event Sponsorships Will encourage trial amongst influencers
and build key trade partnerships
The Trianon Rub Program
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Brand Education
Will establish relationships with
bartenders, mixologists and wait staff to
secure drink menu listings
Dedicated GDL Imports Sales Reps
“Feet on the Street” to support distributor
sales efforts and build trade relationships
Local Promotional Budget
GDL $ support on a per case with agreed
upon funds with distributor
The Trianon Rub Program
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The Trianon Rub Program On-Premise POS
Tri-Fold Sampling Card (Inside)
Tri-Fold Sampling Card (Outside) 375 ml Spray Bottle
Truth or Dare Bar Coasters
Trade-Up
Token
Pop-Up Banners
Not Shown: Cups and Napkins
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The Trianon Rub Program Off-Premise POS
Shelf Talker
Tri-Fold Bottle Necker (Outside) Tri-Fold Bottle Necker (Inside) Necker on
Bottle
Not Shown: Sell Sheet, Poster, Rack Display
Shelf Talkers
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Advertising will create brand awareness,
build brand image and brand advocacy with
key tequila influencers
The Trianon Rub Program Print/Online/Social Media
www.tequilatrianon.com
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The Trianon Rub Program
Off-premise Events
On-premise Events
Online
In-store POS
Local Print
On Packaging
Awareness Drivers: Consumers
can find out about the program
via multiple touch points: at retail,
on-premise, and online
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The True Taste Offers You
TRUE OPPORTUNITY
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Tequila is hot—the category is outperforming the distilled
spirits industry
Small batch craftsmanship is a growing trend
True 100% blue agave tequila
Award winning taste and package design
Strong demographics continue premiumization (trading
up) and expansion of tequila cocktails
Differentiated and relevant consumer USP
Executive team with extensive industry experience
True Opportunity
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FOB Laredo Pricing:
Blanco (6 x 750ml): $145.86
Reposado (6 x 750ml): $160.30
Añejo (6 x 750ml): $185.57
375ml TriPack: (6 x 3 375ml): $271.88
Brokerage Information:
TCS Brokerage
Port of Laredo
14207 Atlanta Drive
Laredo, Texas 78045
Tele: (956) 544-4575
Let’s Get Started: Pricing and Order Pick-Up Info
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Technical Specs: 750ml
Case Pack = 6 x 750ml bottles
40% ABV (80 Proof)
Case Weight = 8 kg/17.6 lbs.
Cases per Layer = 24
Cases per Pallet = 96
750ml bottles per Pallet = 576
Case Dimensions = 24cm L x 34cm H x 16cm W
Pallet weight = 768kg/1,690 lbs.
750ml Blanco 750ml Reposado 750ml Añejo
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Technical Specs: 375ml
Volume size of 1 x 375ml Tri-Pack = 1.125 Litres
Case Pack = 6 x 3 Tri-Packs of 375ml bottles
40% ABV (80 Proof)
Case Weight = 13.2 kg/29 lbs.
Cases Per Layer = 15
Cases per Pallet = 60
375ml Tri-Packs per Pallet = 360
Case Dimensions =12” L x 18” H x 14” W
Pallet weight: 792 kg/1,742 lbs.
375ml Tri-Pack
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Presented by:
GDL Imports, LLC
Eduardo Gomez, President
100 Cherokee Blvd.
Suite 2006
Chattanooga, TN 37405
423-664-2023
Tequilatrianon.com
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