GLOBAL DIGITAL ACTIVISM DATA SET 2.0

CODER TRAININGMay18, 2013

WHO IS DOING THIS RESEARCH?The Digital Activism Research Project | www.digital-activism.org

OUR RESEARCH QUESTION

•What are the key features of digital activism campaigns around the world?

•How do these features correlate with various measures of success?

OUR METHOD

•Use content analysis

• ...to ask questions about a large number of digital activism campaigns

• ...and end up with quantitative and comparable answers.

YOUR ROLE

• Analyze digital activism campaigns

• ...and turn that information into comparable data.

sources: Global Voices, Greenpeace, Fahamu

HOW?

• 1. Read descriptions of digital activism campaigns.

HOW?

• 2. Answer questions about those campaigns using the variables in the codebook.

HOW?

• 3. Submit your variable values for each campaign using the online coder form.

HOW?

• Read descriptions of digital activism campaigns.

• Answer questions about those campaigns using the variables in the codebook.

• Submit your variable values for each campaign using the online coder form.

Any questions on the basic process?

WHY THIS TRAINING?

• 1. To establish reliability (agreement) among coders.

Argentina!

Argentina!

Argentina!

Argentina!

Brazil!

99?

X ✓

WHY THIS TRAINING?

• 2. To identify any unclear or ambiguous instructions in the codebook and fix them.

I don’t understand these instructions.

X ✓This is so clear now!

PS: We will not change the variables themselves. We will only change the instructions to make the meaning of those variables clearer.

DIGITAL ACTIVISM CAMPAIGNS

• There are many kinds of digital activism.

• The kind of digital activism we are studying here is the digital persuasion campaign.

• The variables in the codebook measure the key elements of a digital persuasion campaign.

Campaign initiators and their supporters use digital technology to convince a target to implement a change goal, resulting in an

outcome.

DIGITAL PERSUASIONCAMPAIGN DEFINITION

Campaign initiators and their supporters use digital technology to convince a target to implement a change goal, resulting in an

outcome.

initiatorsdigital technology target

goaloutcome

DIGITAL PERSUASIONCAMPAIGNS

Campaign initiators and their supporters use digital technology to convince a target to implement a change goal, resulting in an

outcome.

initiators

digital technologytargetgoal

outcome

DIGITAL PERSUASIONCAMPAIGNS

initiators

digital technologytargetgoal

outcome

DIGITAL PERSUASIONCAMPAIGNS

initiators

digital technologytargetgoaloutcome

DIGITAL PERSUASIONCAMPAIGNS

initiators

digital technologytargetgoaloutcome

DIGITAL PERSUASIONCAMPAIGNS

initiators

digital technology

targetgoal

outcome

DIGITAL PERSUASIONCAMPAIGNS

THE VARIABLES

initiators

digital technology

target

goal

outcome

initiators

digital technology

target

goal

outcome

•INITDESC (initiator description): write-in•FRML, INFRML, INDIV(initiator types): binary•INITCOUN (initiator country): write-in code

•GOALDESC (goal description): write-in•GOALTYPE (goal type): multiple choice•VAL (valence): binary choice

•TARGDESC: (target description): write-in•TARGTYPE: (target type): multiple choice•TARGCOUN (target country): write-in code •TARGLEV (geographic level of target): multiple choice

•PARTON (online participation): write-in•PARTOFF (offline participation): write-in•VIOL (violence): binary choice•OUTCOME: multiple choice

•SITE: paste URLs (for all)•FORUM•EPET (e-petition)•SOCNET (social network)•MICBLOG (micro-blog)•BLOG

•VIDEO•MAP •SMS: binary choice

THE VARIABLES

initiators

digital technology

target

goal

outcome

•INITDESC (initiator description): write-in•INITTYPE (initiator type): multiple choice•INITCOUN (initiator country): write-in code

•GOALDESC (goal description): write-in•GOALTYPE (goal type): multiple choice•VAL (valence): binary choice

•TARGDESC: (target description): write-in•TARGTYPE: (target type): multiple choice•TARGCOUN (target country): write-in code •TARGLEV (geographic level of target): multiple choice

•SITE: paste URLs•FORUM•EPET (e-petition)•SOCNET (social network)•MICBLOG (micro-blog)•BLOG•VIDEO•MAP •SMS: binary choice

THE VARIABLEScase meta-data•DATE: automatic•CODER: multiple choice•CASEID: write-in •TITLE: write-in•BYEAR (beginning year): write-in•EYEAR (end year): write-in•NARR (case narrative): write-in

citizen journalism•CJCON(citizen journalism): paste URLs•PJCON (professional journalism): paste URLs

•PARTON (online participation): write-in•PARTOFF (offline participation): write-in•VIOL (violence): binary choice•OUTCOME: multiple choice Average Coding Time:

22 minutes

NOW LET’S READ THROUGH

THE CODEBOOK