gd product plan
DESCRIPTION
GD Data service plans - 2011TRANSCRIPT
![Page 1: Gd product plan](https://reader033.vdocuments.site/reader033/viewer/2022061210/548daa8cb47959593d8b4928/html5/thumbnails/1.jpg)
Products & Services
![Page 2: Gd product plan](https://reader033.vdocuments.site/reader033/viewer/2022061210/548daa8cb47959593d8b4928/html5/thumbnails/2.jpg)
Products - OverviewList ManagementData Solutions
Data Processing
Lead Generation
Data Generation
![Page 3: Gd product plan](https://reader033.vdocuments.site/reader033/viewer/2022061210/548daa8cb47959593d8b4928/html5/thumbnails/3.jpg)
List Management
• 5 databases under management• 11m consumers and 2m businesses• Australia & NZ• eDM (small)• Currently pitching for another major database• Several more in the early stages• Mature reseller sales channel
![Page 4: Gd product plan](https://reader033.vdocuments.site/reader033/viewer/2022061210/548daa8cb47959593d8b4928/html5/thumbnails/4.jpg)
Products - OverviewList ManagementData Solutions
Data Processing
Lead Generation
Data Generation
![Page 5: Gd product plan](https://reader033.vdocuments.site/reader033/viewer/2022061210/548daa8cb47959593d8b4928/html5/thumbnails/5.jpg)
Data Solutions
• 6 major / blue-chip clients:– Insurance (x2), Pay TV, Bank, trading platform,
Wine, Energy company• Full data planning solutions• Marketing & BDM push for more starting in
March• About to pitch a market-leading data solution
![Page 6: Gd product plan](https://reader033.vdocuments.site/reader033/viewer/2022061210/548daa8cb47959593d8b4928/html5/thumbnails/6.jpg)
Products - OverviewList ManagementData Solutions
Data Processing
Lead Generation
Data Generation
![Page 7: Gd product plan](https://reader033.vdocuments.site/reader033/viewer/2022061210/548daa8cb47959593d8b4928/html5/thumbnails/7.jpg)
Data Processing
• Full bureau capability• COA and data suppression• About to build a deceased regsiter• This area needs a sales push
![Page 8: Gd product plan](https://reader033.vdocuments.site/reader033/viewer/2022061210/548daa8cb47959593d8b4928/html5/thumbnails/8.jpg)
Products - OverviewList ManagementData Solutions
Data Processing
Lead Generation
Data Generation
![Page 9: Gd product plan](https://reader033.vdocuments.site/reader033/viewer/2022061210/548daa8cb47959593d8b4928/html5/thumbnails/9.jpg)
Lead Generation
• Just launched Prospect ID• Call centre and on-line lead generation• CPL model• Partnered with an SEO expert for on-line• Marketing push & sales activity commences in
March
![Page 10: Gd product plan](https://reader033.vdocuments.site/reader033/viewer/2022061210/548daa8cb47959593d8b4928/html5/thumbnails/10.jpg)
Products - OverviewList ManagementData Solutions
Data Processing
Lead Generation
Data Generation
![Page 11: Gd product plan](https://reader033.vdocuments.site/reader033/viewer/2022061210/548daa8cb47959593d8b4928/html5/thumbnails/11.jpg)
Data Generation
• Moving Essentials launched• FMCG and Distribution worked well• Needs a concentrated sales effort• Other ideas = new car, wedding, travellers,
new children, boat owners• One idea at a time
![Page 12: Gd product plan](https://reader033.vdocuments.site/reader033/viewer/2022061210/548daa8cb47959593d8b4928/html5/thumbnails/12.jpg)
Future
• Each product is a business unit with:– Sales team– Targets, P&L, KPI’s, business plan etc
• A market-leading data solution offering• A Sales Director to oversee all sales teams• A centralised database from all sources• The leader in trigger data generation in
Australia
![Page 13: Gd product plan](https://reader033.vdocuments.site/reader033/viewer/2022061210/548daa8cb47959593d8b4928/html5/thumbnails/13.jpg)