gcot 2015 - experiential marketing
TRANSCRIPT
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Governor’s Conference on Tourism: Experiential Marketing 6.22.15
Experiential Marketing Case StudyHeather Ainardi, Flagstaff CVB
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Governor’s Conference on Tourism: Experiential Marketing 6.22.15
What is it?9 Flagstaff Partners1 Year Duration8 Activations5 Suites1 Thermometer2,000 Personal Fans5,000 Ice Packs5,000 Scenic Chairlift Tickets1 Super Bowl Central
Wallscape located in Legends Entertainment District
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Governor’s Conference on Tourism: Experiential Marketing 6.22.15
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Governor’s Conference on Tourism: Experiential Marketing 6.22.15
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Governor’s Conference on Tourism: Experiential Marketing 6.22.15
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Governor’s Conference on Tourism: Experiential Marketing 6.22.15
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Governor’s Conference on Tourism: Experiential Marketing 6.22.15
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Governor’s Conference on Tourism: Experiential Marketing 6.22.15
Blast OffJuly 19, 2014 The Beginning
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Governor’s Conference on Tourism: Experiential Marketing 6.22.15
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Governor’s Conference on Tourism: Experiential Marketing 6.22.15
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Governor’s Conference on Tourism: Experiential Marketing 6.22.15
Wait, that’s all?
Legends Entertainment District Arizona DiamondbacksPhoenix SunsPhoenix MercuryAZ Super Bowl Host Committee
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Governor’s Conference on Tourism: Experiential Marketing 6.22.15
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Governor’s Conference on Tourism: Experiential Marketing 6.22.15
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Governor’s Conference on Tourism: Experiential Marketing 6.22.15
Hmmmm…
What else can we do?
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Governor’s Conference on Tourism: Experiential Marketing 6.22.15
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Governor’s Conference on Tourism: Experiential Marketing 6.22.15
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Governor’s Conference on Tourism: Experiential Marketing 6.22.15
50 participants75 posts9,857 likes1,008 comments
@VisitFlagstaff+120 followers358 likes
@ LegendsDistrict+45 followers
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Governor’s Conference on Tourism: Experiential Marketing 6.22.15
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Governor’s Conference on Tourism: Experiential Marketing 6.22.15
ResultsMore than 4.5 million impressions (not including drive traffic)
Inclusion in Super Bowl Central clean zone
Relationships and reduced pricing with Legends partners
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Governor’s Conference on Tourism: Experiential Marketing 6.22.15
#VisitCool
People
Coming soon to a location
near you.