1. http://www.youtube.com/watch?v=TXD-Uqx6_Wk

2. Average Age of a Social Network User 3. Natural networkers culturally social Readily share their opinions - passionate Utilize mobile as first and second screen Enjoy an online and offline approach Expect a WOW factor from products and services Are active & consistent users Characteristics of LATAM Social Media Users 4. Instagram, Twitter, Facebook highlight travel process in real time YouTube captures travels funny (and not-so-funny) moments Travel Process Instantly Shared via Social 5. Big Data New (Social) Currency User-Generated Content via social: External: LinkedIn, Facebook, Twitter, etc. Inside the firewall: Yammer, Kona, etc. Personalization (traded for privacy) Gamification (Foursquare, etc.) Klout and Kred social influence 6. 19 7. Upper Management must support & participate Social not just Marketing Customer Service, Sales, HR, IT, and Travel Dealing with different generations of travelers: Give Millennials instantaneous information or they will source it themselves absorb & then share their knowledge and research Give older staff the logic behind while finding internal champions and influencers Utilize video/multimedia in support of travel policy Provide positive reinforcement and public recognition Hints for Social Travel Management 8. Listen & engage in the conversation already occurring Steer policy, solicit feedback and conduct real-time analysis to find efficiencies & strengthen travel program Build loyalty internally with your preferred suppliers & strengthens ties Effective crisis communications and duty of care Supplement face-to-face networking (ex: this event) Gain empowerment and raise internal profile Source Apps for your business travelers What Social Corporate Travel Managers Do 9. Source: The Travel Marketing Store, Duncan Alexander Rise of the Connected Traveler 10. Travel Buyer Opportunity: Research, Source & Share = Empowerment! 11. Social Hotels P. 28AirPlus Annual Client Event 12. Inflight wifi enlists social sharing Gamification to gain marketshare - Gol, British Airways Lufthansa and United streaming their inflight entertainment directly to passengers mobile devices Apps and loyalty programs Lounge Access via Klout score Airlines in the Social & Mobile Game 13. KLMs Meet & Seat approach Hyperlink to video 14. GDS (Amadeus social studies & infographics) Travel Agencies leveraging Apps and Gamification (CWT, BCD, Amex) Travel Search (Google in the game, Apps) Ground Transportation (Uber, Rental Car Companies) Expense Reporting (Concurs mobile) Travel Review sites (TripAdvisor trust/personalization is key) Travel Media (Skift is measuring social, Tnooz) Travel Suppliers Leveraging Social & Mobile 15. P. 36 Google Glass, Augmented Reality & Travel 16. 1. Add new LinkedIn connections, give recommendations/endorsements to build your sphere of influence 2. Join LinkedIn groups & contribute to the conversation (associations such as GBTA, your travel suppliers, etc.) 3. Create a travel dialogue space for travelers to share tips and insights and for you to share policy updates and build loyalty to suppliers 4. Work with your travel partners and the tools they offer to create engagement, build loyalty and foster duty-of- care 5. Ask your travelers which mobile apps they are using 5 Easy Social Media Take-aways 17. Rana Walker - Wastyn Social Media Evangelist and Consultant