GBOB CHALLENGE 2009GBOB CHALLENGE 2009PLAY FOR REAL !

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Agenda• GBOB ChallengeGBOB Challenge• GBOB Challenge in your countryGBOB Challenge in your country• The values and profile of GBOB ChallengeThe values and profile of GBOB Challenge• Target group, potential catchment areas and media plansTarget group, potential catchment areas and media plans• Street marketingStreet marketing• The possibilities of sponsorshipThe possibilities of sponsorship• Activities and investmentActivities and investment• SummarySummary

• GBOB ChallengeGBOB Challenge• GBOB Challenge in your countryGBOB Challenge in your country• The values and profile of GBOB ChallengeThe values and profile of GBOB Challenge• Target group, potential catchment areas and media plansTarget group, potential catchment areas and media plans• Street marketingStreet marketing• The possibilities of sponsorshipThe possibilities of sponsorship• Activities and investmentActivities and investment• SummarySummary

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What is the GBOB Challenge?What is the GBOB Challenge?• GBOB Challenge is the world’s biggest live music competition GBOB Challenge is the world’s biggest live music competition

for bands playing any style of music!for bands playing any style of music!

• GBOB Challenge is the ultimate contest for “real” bands that GBOB Challenge is the ultimate contest for “real” bands that play their own music and want to break through play their own music and want to break through internationally!internationally!

• In a world where TV talent shows have been ruling popular In a world where TV talent shows have been ruling popular music the GBOB Challenge gives music back to the musicians!music the GBOB Challenge gives music back to the musicians!

• GBOB Challenge is the world’s biggest live music competition GBOB Challenge is the world’s biggest live music competition for bands playing any style of music!for bands playing any style of music!

• GBOB Challenge is the ultimate contest for “real” bands that GBOB Challenge is the ultimate contest for “real” bands that play their own music and want to break through play their own music and want to break through internationally!internationally!

• In a world where TV talent shows have been ruling popular In a world where TV talent shows have been ruling popular music the GBOB Challenge gives music back to the musicians!music the GBOB Challenge gives music back to the musicians!

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2004 • 16 countries2004 • 16 countries2004 • 16 countries2004 • 16 countries

• GBOB was launched in 2004, with minimal media and careful GBOB was launched in 2004, with minimal media and careful testing of national directors, the concept and the outcometesting of national directors, the concept and the outcome

• The result was breathtaking: 16 countries participated and The result was breathtaking: 16 countries participated and over 3,000 musicians took part in the competition over 3,000 musicians took part in the competition

• Positive experience enjoyed by a live concert audience of Positive experience enjoyed by a live concert audience of over 50,000over 50,000

• GBOB was launched in 2004, with minimal media and careful GBOB was launched in 2004, with minimal media and careful testing of national directors, the concept and the outcometesting of national directors, the concept and the outcome

• The result was breathtaking: 16 countries participated and The result was breathtaking: 16 countries participated and over 3,000 musicians took part in the competition over 3,000 musicians took part in the competition

• Positive experience enjoyed by a live concert audience of Positive experience enjoyed by a live concert audience of over 50,000over 50,000

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2009 • 40+ countries• More than 40 countries, representing all continents, More than 40 countries, representing all continents,

will take part in the GBOB Challenge 2009will take part in the GBOB Challenge 2009

• The estimated number of participating musicians is The estimated number of participating musicians is set to be at least 15,000, with live audiences at 400+ set to be at least 15,000, with live audiences at 400+ concerts set to exceed 2 millionconcerts set to exceed 2 million

• The GBOB Challenge is truly becoming a global event The GBOB Challenge is truly becoming a global event – attracting millions of interested individuals!– attracting millions of interested individuals!

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GBOB – Organization of eventsGBOB – Organization of events• The GBOB Challenge is a three-step live music competition: The GBOB Challenge is a three-step live music competition: – 1. Local Qualifying Heats (and, if necessary, Regional 1. Local Qualifying Heats (and, if necessary, Regional

Finals)Finals)– 2. National Finals2. National Finals– 3. World Final3. World Final

• GBOB International organizes the World Final. National GBOB International organizes the World Final. National Directors in each country organize the national and local Directors in each country organize the national and local eventsevents

• The World Final will be in London, England In December 2009The World Final will be in London, England In December 2009

• The GBOB Challenge is a three-step live music competition: The GBOB Challenge is a three-step live music competition: – 1. Local Qualifying Heats (and, if necessary, Regional 1. Local Qualifying Heats (and, if necessary, Regional

Finals)Finals)– 2. National Finals2. National Finals– 3. World Final3. World Final

• GBOB International organizes the World Final. National GBOB International organizes the World Final. National Directors in each country organize the national and local Directors in each country organize the national and local eventsevents

• The World Final will be in London, England In December 2009The World Final will be in London, England In December 2009

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GBOB - your country too?GBOB - your country too?GBOB - your country too?GBOB - your country too?

• Global Battle Of The Bands is the best way to Global Battle Of The Bands is the best way to promote your country in Europe and all over the promote your country in Europe and all over the world. Your culture will be promote to millions of world. Your culture will be promote to millions of people with minimum costs and maximum results.people with minimum costs and maximum results.

• From Europe to South Africa, from U.S. to Australia From Europe to South Africa, from U.S. to Australia or from Feroe Island to China you can become a part or from Feroe Island to China you can become a part of the biggest world live music event. Promote your of the biggest world live music event. Promote your own culture today! own culture today!

• Global Battle Of The Bands is the best way to Global Battle Of The Bands is the best way to promote your country in Europe and all over the promote your country in Europe and all over the world. Your culture will be promote to millions of world. Your culture will be promote to millions of people with minimum costs and maximum results.people with minimum costs and maximum results.

• From Europe to South Africa, from U.S. to Australia From Europe to South Africa, from U.S. to Australia or from Feroe Island to China you can become a part or from Feroe Island to China you can become a part of the biggest world live music event. Promote your of the biggest world live music event. Promote your own culture today! own culture today!

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The values and profile of GBOB The values and profile of GBOB ChallengeThe values and profile of GBOB The values and profile of GBOB ChallengeFunctional values• GBOB Challenge gives its audience an International, Real and Democratic

Live experience

Emotional values• GBOB Challenge as an event and as an organization is regarded as

Leading, Stimulating, Daring and Youthful

Profile/identity• The functional and emotional values give the GBOB Challenge an identity,

which in short terms could be described as Stimulating, Unique, Innovative and Fair

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The target groupThe target group• Music lovers

• “young” people of all ages and nationalities, with willingness to buy

• Active users of the internet

• Interested in “underground” and alternative trends

• Individualists

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Potential catchment areaPotential catchment areaINVITED GUESTS, SPONSORSAND INDUSTRY PROFESSIONALS

LIVE MUSIC LOVERS

MUSICIANS + FANSFRIENDS AND FAMILY

Using GBOB and music as INTERNATIONAL MEDIA AND INTERNET USERSown mass communication: ?

POTENTIALLY EVERYONE AGED 15 – 35 YEARS ?

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Media PlansMedia PlansMedia PlansMedia Plans

● Magazines/newspapersMagazines/newspapers

● TVTV

● RadioRadio

● InternetInternet

● Magazines/newspapersMagazines/newspapers

● TVTV

● RadioRadio

● InternetInternet

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Website exposureWebsite exposureNational sponsors have exposure on GBOB.com [your country] front page

Plus:● Guaranteed exclusivity

● Link to own website

National sponsors have exposure on GBOB.com [your country] front page

Plus:● Guaranteed exclusivity

● Link to own website

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Street exposure – Street exposure – flyers/postersflyers/postersStreet exposure – Street exposure – flyers/postersflyers/posters

PostersPostersFlyersFlyers

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Street exposure – band flyersStreet exposure – band flyers

Band flyers: (printed from the website and distributed by the bands themselves)

Band flyers: (printed from the website and distributed by the bands themselves)

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Live exposure at all national eventsLive exposure at all national events

INTERNATIONAL SPONSORS NATIONAL SPONSORS

Stage exposureexposure on side wingsStage exposureexposure on side wings

Plus: banner exposure etc. elsewhere at venuesPlus: banner exposure etc. elsewhere at venuesPlus: banner exposure etc. elsewhere at venuesPlus: banner exposure etc. elsewhere at venues

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The possibilitiesThe possibilities• Meet your consumer at an event they’ll love

– Creative activities that involve and fascinate the consumer– Make the GBOB Challenge experience even better– This will enable interaction and dialog with the consumer

• Join a winning concept in its developing phase– Help to influence the concept– Communicate your interest in young consumers’ life and culture

• Meet your consumer at an event they’ll love– Creative activities that involve and fascinate the consumer– Make the GBOB Challenge experience even better– This will enable interaction and dialog with the consumer

• Join a winning concept in its developing phase– Help to influence the concept– Communicate your interest in young consumers’ life and culture

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Commercial structure 2009-2012Commercial structure 2009-2012

International sponsors will share all available exposure space 50/50 with national sponsors in national campaigns

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Commercial rightsCommercial rights• Brand exclusiveness• Integration in national media plans• Physical presence (by agreement) at the venues of the finals

and local events (sponsorship commercial display; sales activities inside and outside at the venues)

• Right to use the graphical profile of GBOB Challenge in their own communications (apart from co-branding)

• Link to their web site from GBOB.com

• Brand exclusiveness• Integration in national media plans• Physical presence (by agreement) at the venues of the finals

and local events (sponsorship commercial display; sales activities inside and outside at the venues)

• Right to use the graphical profile of GBOB Challenge in their own communications (apart from co-branding)

• Link to their web site from GBOB.com

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Commercial rightsCommercial rightsCommercial rightsCommercial rights• VIP/Hospitality programmes• Free tickets to GBOB Challenge events to be used for

sponsor’s promotional activities• Exposure at at all GBOB Challenge events nationally• Access to database developed by GBOB subject to

legal constraints and feasibility

• VIP/Hospitality programmes• Free tickets to GBOB Challenge events to be used for

sponsor’s promotional activities• Exposure at at all GBOB Challenge events nationally• Access to database developed by GBOB subject to

legal constraints and feasibility

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ActivitiesActivities• Launch event [TBA]Launch event [TBA]– Sponsor presence/backdrop, hospitality etcSponsor presence/backdrop, hospitality etc

• National Final [TBA]National Final [TBA]– Sponsor banners at venue, hospitality, free tickets etcSponsor banners at venue, hospitality, free tickets etc

• World Final [London, U.K., December]World Final [London, U.K., December]– Hospitality, free tickets etcHospitality, free tickets etc

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InvestmentInvestmentInvestmentInvestment

• National sponsors 2009-2012: [min. TBA by country] - per year

• This amount will be appraised after the contract period is over

• Creative process: separate budget

• National sponsors 2009-2012: [min. TBA by country] - per year

• This amount will be appraised after the contract period is over

• Creative process: separate budget

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SummarSummarySummarSummary• A worldwide competition that is also local!• Exposure at national and street/grassroots level!• Six years old and already well known, respected and

successful!• Perfect timing for such a concept!• Meet your consumer at an event they will love• GBOB enables an interaction and dialog with your consumer• Unique chance to join a winning project in its formative years!

• A worldwide competition that is also local!• Exposure at national and street/grassroots level!• Six years old and already well known, respected and

successful!• Perfect timing for such a concept!• Meet your consumer at an event they will love• GBOB enables an interaction and dialog with your consumer• Unique chance to join a winning project in its formative years!