The power of story

“There’s a story in every man. The challenge is to find it. Then the problem is to tell it without putting the reader to sleep.”

Jim MurrayAmerican sports columnist

Everybody has a story

When pictures say it all

© Brian Lanker

“We may walk in different shoes, but we tread on common ground.”

Stories – how we remember

“Stories are easier to remember – because in many ways, stories are how we remember.”

Dan PinkAuthor, A Whole New Mind

“The notion of story and storytelling is important because to bring people to a newFunctionality – to a new typeof use – you have to lead them there.”

Yves BéharFounderfuseproject

Leading the way

Violence of the new

“I found out as a professional designer that it didn't really matter how good a design was, if you didn't prepare the receiver …it would bounce off. It is what I call the violence of the new.”

Richard SeymourDesigner / FuturistSeymourpowell

Eastman Innovation Lab

Design Insights

“In the present, we're creating thefuture. We're writing our story and…cognizance of that is very importantabout sustainability.”

JohnPaul KuszAssociate DirectorCenter for Sustainable EnterpriseIllinois Institute of Technology

Writing a sustainable story

“The best way to be accountable is to believe that everything you know about your product is on a billboard in Times Square.”

JohnPaul KuszAssociate DirectorCenter for Sustainable EnterpriseIllinois Institute of Technology

Importance of transparency

“Againability was about establishinga vision…

“It's simply the idea of saying that, having made something, let's useit again, again and again.” Martin BunceManaging PartnerTin Horse

Establishing a vision

“One of the reasons why some ideas don’t get through R&D to the market is because we’re not connecting up the key role players in the innovation system effectively enough.”

Martin CharterDirectorThe Centre for Sustainable DesignUniversity of Creative Arts, UK

Building bridges

Polyesterraw materials

Polyesterdepolymerization

Molded & extruded articles

Polyestermanufacture

Rewinding the chemistry

“There we were [at the Earth Summit in Rio in 1992] discussing sustainable development and sustainability but we weren’t accepting responsibility for our own actions.”

Gary Waterworth OwenFounderResponseAbility Alliance

Defining moment

Painting the picture

“A good storyteller is somebody who can turn a man’s ears into eyes.”

Bedouin saying

The power of story