picture of

health 2015-2016 report

table of contentsMessage froM the ChairMan, Board of direCtors and Ceo

the Big PiCture: Childhood oBesity

foCus on solutions

a year of PartnershiPs, aCtion and innovation (tiMeline)

snaPshots of suCCess

gloBal Citizens: the Calorie Cloud

a new frontier: all star health squad

Portraits

sPotlight on teChnology

zooM in on Content

Message froM the Chief diversity offiCer

our Credo

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Making a difference in the lives of children has always been at the core of Johnson & Johnson’s business and philanthropic legacy. Johnson & Johnson recognizes that the prevalence of childhood obesity in the United States, particularly in minority communities, poses an enormous threat to our youth. The physical, psychological, social, and fiscal costs of this public health crisis cannot be overstated. It causes devastating and costly health problems such as diabetes, diminishing quality of life and reducing life expectancy. The threat is real and requires innovative solutions to break the cycle of childhood obesity.

The Gateway to a Healthy Community™ — Healthier Kids (Gateway) program is a unique public-private and nonprofit partnership that contributes to the national effort to combat childhood obesity. Developed in 2011 through our Office of Diversity and Inclusion, Gateway is designed to address the obesity problem by focusing on the health of the “whole child” at a time in a child’s life when behaviors are being shaped.

What makes this program so powerful and effective is that it consists of innovative tools, technologies and applications that are not only focused on increasing the amount of a child’s daily physical activity, but also providing novel, internet-based and digital resources to help understand the problem of childhood obesity, as well as its prevalence and impact.

Collaboration and partnership contribute to the inspiration, imagination and innovation of Gateway. Two primary partners in the launch effort, Microsoft Corporation and the National Minority Quality Forum (NMQF), continue to add value. During the 2015-2016 school year, Mana Nutrition/Calorie Cloud, United Way, and Wakefern Food Corp (ShopRite) partnered with Gateway to enhance the program’s impact in the areas of literacy and nutrition.

Johnson & Johnson is proud of the Gateway to a Healthy Community™ — Healthier Kids program and is encouraged by the results that have been achieved thus far. Inspired by our Credo, and in partnership with organizations in the communities, we know we can achieve extraordinary outcomes by guiding the cognitive, physiological, social, and behavioral health of children.

message from

alex Gorskychairman and ceo, Johnson & Johnson

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...our first responsibility is to the doctors, nurses and patients, to the mothers and fathers and all others who use our products…our credo

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the challenge of childhood obesity is one that must be taken as urgent and serious in all populations. a failure to act will have medical, social and economic consequences of major magnitude.World HealtH organization 2015 interim report on ending cHildHood obesity

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the big picture:

childhood obesity

our children deserve the best education we can give them. i’m a believer in whole child health, so the arts and physical education are essential to the development of our students. the Gateway to a healthy communitytM — healthier kids program gives our students an opportunity to experience how wonderful it is to be healthy in both mind and body.

dr. bonnie starrboyd elementary scHool, atlanta

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Johnson & Johnson is responding to the serious public health issue of childhood obesity through the Gateway to a Healthy Community™ — Healthier Kids program. Gateway uses schools as entry points to reach at-risk youths and families as well as to shape and change behaviors around exercise and nutrition.

The program deploys Activity Works, a series of 12-minute online, video and audio kinetic learning episodes for grade PreK-3 that provide curriculum-based “activity bursts” in the classroom in an easy to use, plug and play format. The scientifically developed episodes are proven to generate the cardio response necessary to stimulate physical fitness and brain activation for improved attention and focus. The program helps schools achieve physical activity goals and also contributes to maximizing academic performance as students continue to learn the instructional curriculum while they exercise.

The program has been available since January 2012 in school districts in Atlanta, Houston, Newark, Orange and Philadelphia, and in New York City since the 2014-2015 school year. The program has also been deployed by Save the Children in rural areas of Tennessee and Nevada, and at the Johnson & Johnson early childhood program in New Brunswick, NJ.

Overall, Gateway’s Activity Works protocol is impactful, measurable, scalable, and sustainable. It is further enhanced by field support and real time feedback from educators. New initiatives, content and technologies are continuously being utilized to extend healthy behaviors from the school to the home. During the 2015-2016 school year, Gateway has broadened its programming with the launch of the All Star Health Squad (ASHS), a peer-to-peer leadership program under which older children teach younger children about the importance of good health and nutrition.

focus on solutions

“it’s a success-oriented program where all users are successful. it is not punitive. it’s fun, engaging, and health-wise because it helps children develop important habits around exercise and healthy eating.”Gabrielle coleMan principal, martin lutHer King, Jr. early cHildHood center, Houston

“not only are students moving and conditioning their bodies to become stronger, but they are learning at the same time.”renee Miller Vice principal, First aVenue elementary scHool, neWarK

“What a wonderful legacy this program is creating— it has instilled at avery young age the idea that activity does work and it works well.”deanda loGanprincipal, William cramp elementary scHool, pHiladelpHia

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47%

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Worldwide, the prevalence of both overweight and obese children rose 47% between 1980 and 2013.1

Over the past three decades, childhood obesity rates in America have tripled.

childhood obesity has both immediate and long-term effects on health and well-being. obese youth are more likely to have risk factors for diabetes and for cardiovascular disease, such as high cholesterol or high blood pressure. obese children and adolescents are at greater risk for bone and joint problems, sleep apnea, and social and psychological problems, such as stigmatization and poor self-esteem.

Almost one in every three children and adolescents, ages 2-19, in the U.S. is overweight or obese.2

african american and Hispanic children are disproportionally affected by this health crisis. the prevalence of overweight and obese youths is 38.9% among Hispanic youths, 35.2% among non-Hispanic black youths, and 28.5% among non-Hispanic White youths.3

Only 4% of U.S. elementary schools provide daily physical education.4

66% of kids in the U.S. do not get any daily physical activity.6

Overweight kids have a 75% chance of being overweight their entire lives.5

4% 75% 66%

1) World Health Organization Interim Report on Ending Childhood Obesity: 20152) Centers for Disease Control – cdc.gov3) Ogden CL, Carroll MD, Kit BK, et al. “Prevalence of Childhood and Adult Obesity in the United States, 2011-2012.” Journal of the American Medical Association, 311(8): 806-814, 2014.

4) Alliance for a Healthier Generation - healthiergeneration.org5) American Heart Association. Understanding childhood obesity. 20106) Centers for Disease Control – cdc.gov

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Gateway partners with United Way/Read NYC in the Bronx to use classroom-based activity breaks to strengthen students’ health and literacy instruction.

Math curriculum introduced for the Gateway-Microsoft Xbox initiative in Philadelphia. Students’ fractions scores improve 70%.

Gateway partners with Wakefern (ShopRite) to launch the All Star Health Squad for older students to mentor their younger peers about health and nutrition. ShopRite delivers 35,000 boxes of raisins to encourage healthy snacking.

Philadelphia and Newark school and civic leaders and J&J execs celebrate Gateway and ASHS.

The Gateway-Microsoft Xbox initiative uses wearables to track students’ physical activity levels during a Superbowl Week Challenge. (The program also expands into New York City later in the Spring and uses the wearables for a March Madness Contest.)

Gateway students paint a picture of healthy eating via ShopRite’s Color My Healthy Plate contest. (Later in the Spring, students take 180M steps as part of ShopRite’s Spring Steps challenge.)

Third graders build a garden with kindergarten students at Shawmont Elementary in Philadelphia. 30 other schools in Philadelphia and Newark create health and wellness projects. Projects include a family fun night, a ninja warrior obstacle course challenge and tap dancing.

Students in five cities celebrate accomplishments during end-of-year events. Students take more than 5 billion steps in classroom-based physical activity during the 2015-2016 school year.

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5th year Milestones: one billion calories burned! 25 billion stePs taken!

a year oF PartnershiPs, action & innoVation: a gateWay 2015-2016 timeline

Gateway students in all five cities launch a Gift of Life Calorie step campaign. The calories they burn are “exchanged” for Ready-to-Use Therapeutic Food (RUTF) packets for severely malnourished children. Students take more than 600M steps. Their donated calories save 500 lives across Africa.

All Star Health Squad website launches with animated videos with rhyming stanzas extolling the virtues of broccoli and other fruits and vegetables of the month.

snapshots of successJohnson & Johnson has a wonderful vision for improving health in underserved communities with schools playing a leading role. they are actually taking that vision and putting it into practice. i couldn’t be more appreciative of Johnson & Johnson. bettyann creiGhtonexecutiVe director oF HealtH, saFety and pHysical education, pHiladelpHia

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this is the most innovative, transformative curriculum that i have seen in my 35 years as an educator.dr. laVerne niMMonspresident, neW yorK city elementary scHool principals association

5 year cuMulatiVe iMPact pHysical actiVity is automatically tracKed in most classrooms using

tHe actiVity WorKs Website, yielding tHe FolloWing outcomes:

25 billion steps taKen 1 billion

calories burned12 Million

miles traVeled— 26 trips to tHe moon and bacK

5 Million Hours oF moderate to Vigorous pHysical actiVity

63,517 149,889

online actiVity sessions

year 2 year 3 year 4

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203,336

year 5

200,735

Deepening anD broaDening engagement: calorie challenGeGlobal

citizens

one in four children around the world is malnourished. one in four children in united states is inactive and at-risk of becoming obese. by connecting these children in a way that solves both global health issues, we thought that Gateway’s children could learn at a young age about the importance of being good global citizens and the benefits of being physically active. When Gateway sponsors its Gift of life calorie challenge during the holiday season, the more our students move, the more lives they save overseas.

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500 liVes saVedThe Gateway program is primarily focused on eradicating childhood obesity by getting kids active and instilling in them the importance of eating healthy foods. Yet, in some places, others are fighting the life-threatening effects of childhood malnutrition. This year, Johnson & Johnson embarked on a new program to connect those two important childhood health issues.

In 2015-2016, Gateway students learned first-hand how to make a difference in the lives of others. Step by step they saved 500 lives in Africa through Gateway’s Gift of Life Calorie Challenge. During the holiday season, students in all five Gateway cities completed more than 23,000 Activity Works sessions, taking 600 million steps for severely malnourished children in Africa. All the bad calories burned by students during their activity sessions were “exchanged” for good calories in the form of MANA Nutrition/Calorie Cloud Ready-to-Use Therapeutic Food (RTUF) packets for severely malnourished kids from Northern Nigeria and Congo.

The First Avenue School in Newark, NJ kicked off this effort during the fall of 2015, partnering with women technology leaders who are members of the Johnson & Johnson Women’s Leadership Institute (WLI). Together, the students and the technology leaders burned more than 900,000 calories, which translated into 15 lives saved.

“it feels really good because were saving kids’ lives, and all the calories we burn are in this little bag.”zy’asia Martinez3rd grader, First aVenue elementary scHool, neWarK

“the students feel very excited about helping students in other countries. it teaches them how to be good role models and good citizens in their own community.”iVette ValentinKindergarten teacHer, First aVenue elementary scHool, neWarK

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Women’s Leadership Institute team at Johnson & Johnson partners with First Avenue Elementary School students to kick-off the Gift of Life Calorie Challenge.

Each RUTF packet provides 500 nutrient-rich calories using a mix of peanut butter, micronutrients and powdered milk. Approximately three servings of MANA every day for six weeks can save the life of a child suffering from severe acute malnutrition.

coltrane stansburyprogram lead, gateWay to a HealtHy community™-HealtHier Kids

Mount Vernon, Newark

Oliver Street, Newark

Dr. William H. Horton, NewarkIvy Hill, Newark Oliver Street, NewarkHeywood Avenue, Orange

Abington Avenue, Newark

Clara Barton, Philadelphia

Cook Wissahickon, Philadelphia

James R. Lowell, Philadelphia

Shawmont, Philadelphia

Health &Wellness Poster ContestIn the fall of 2015, Gateway launched the All-Star Health Squad (ASHS), a peer-to-peer leadership program where third graders mentored their younger peers about the importance of good health and nutrition. Fun and engaging materials and activities are included in the program to maximize the program’s impact.

Gateway’s first retail partner, (Wakefern) ShopRite delivered 35,000 boxes of raisins to children in Newark and Philadelphia to kick-off a healthy snacking effort. Other ASHS program elements included:

• Information packets championing a fruit or vegetable each month• Animated characters Emma and Rodney using rhyming stanzas to extol

the virtues of broccoli and other healthy foods• Colorful recipe cards showing students how to use apples to build edible

racing cars, celery to make ants on a log, and many other child-friendly recipes for fruits and vegetables

• Schools creating their own health and wellness posters and implementing their projects. Older students teaching younger students about African dance, tap dance, building a garden, surviving a Ninja Warrior obstacle course and much more

oF surVeyed gateWay teacHers rated tHe program as good or excellent

said asHs Helped students become HealtH and Wellness leaders in tHeir scHools

a neW frontier: healthy eatinG

all star health squad (ashs)

Measures of success

97%

91%

“It’s all too common that I get invited to announce the launch of new partnerships. It is far less common that I get invited back to launch the expansion of a partnership.”

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First Avenue, Newark

McKinley, Newark

“With Gateway, we are discovering new ways to work with our retail partners to improve health and wellness in schools and to address healthcare disparities in our communities.”Neha Shah, Manager Retail Health & Wellness, Johnson & Johnson

- Peter Turnamian, Deputy Superintendent, Newark Public Schools

Sam has autism. His teacher noticed that Sam’s focus was intensified especially when moving to the “Wonders of the World” episode, which quickly became his favorite. At home, Sam started creating Lego structures based on the buildings he saw in the episode. Sam had never built a Lego structure based on what he had learned at school so his mother knew that this program had made an impactful impression on him.

Amazed by Sam’s enthusiasm, she decided to use this topic as an opportunity to build communication with him by sharing and developing this interest. Because of the Gateway program, Sam was able to discover the wonders of the world, and his mother was able to discover a new way of learning and communicating with Sam.

this program gave us a great opportunity to interact with each other because that’s something that a lot of parents of children with autism struggle with. if you know what your child’s strength is, it makes it easier to find a common topic of interest and build more interaction on that.

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ilona naroditskyma, lpc, ncc—sam’s motHerlicensed proFessional counselor, cHild and Family tHerapist, pHiladelpHia

Sam, a first grade student with autism thrives by regularly participating in the Gateway program

Moving exPerienCes of gateway PrograM PartiCiPantsPortraits

Brandon is a great kid who is challenged by motor skills problems and has issues with focusing and spatial skills. When the Gateway program brought Activity Works to his school, things changed for Brandon. His special education teacher, Jennifer Maier, says, “Activity Works has helped him with socialization. His ability to focus has improved. He has even increased five reading levels in this time period, which is fantastic.”

Physical therapist, Dr. Angela Giuttari, has observed positive results with all students who participate in the program. “The kids have made tremendous improvement both academically and therapeutically,” she said. Brandon has his own reason for endorsing the program: “I love Activity Works because I learn new, cool moves.”

dr. anGela GiuttaripHysical tHerapist, psms 219 neW yorK city

brandon has made so much progress over the year with his gross motor skills, in physical therapy and in school in general. We were actually able to decrease his physical therapy for next year. he is reaching his goals and is doing a tremendous job.

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Gabrielle Coleman was concerned that students at her school only had physical education class twice a week. To address that, she sprung into action and had Activity Works broadcast to each classroom’s smart board as part of morning announcements. Every classroom in the school did the program together at the same time everyday.

Students experienced increased focus and energy as a result of starting the day with physical activity. In fact, many teachers began using the program in the afternoon to help students finish the day strong.

providing students with awareness of good eating habits and exercise is something we believe starts early in a child’s development.Gabrielle coleManprincipal, martin lutHer King, Jr. early cHildHood center, Houston

Brandon

Ms. Gabrielle Coleman

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Ryan Albany used Gateway’s Xbox to engage a wider circle of students to be more focused on their work. He committed to integrating the Xbox into his lesson plan. By early October 2015, Albany was using the Xbox four times a week as one of his centers during math instruction. Students tracked their progress with different Xbox games by answering problems that forced them to work on a range of math concepts. Albany’s students showed significant improvement with fractions.

This year Albany and his students also experimented with using wearable devices to increase student engagement. They frequently tracked their daily step counts, competing with one another and other classrooms in their school. Their principal was a frequent visitor wearing her Fitbit. In the Spring, Albany’s class competed against other teachers in Philadelphia and New York and won the Gateway-sponsored March Madness Steps Challenge by taking 355,000 steps during the two-week tournament.

kids are working with kids they would never work with because they are playing the xbox games together.

““ryan albany5tH grade teacHer, William cramp elementary scHool, pHiladelpHia

When Susan Pope saw the high level of excitement created by the Gateway program, she decided to take it a step further—literally. With students, Ms. Pope developed dance routines using some of the movements demonstrated in the Activity Works episodes. She then recruited some of the older children at the school to help teach the routines to their younger peers.

Ms. Pope’s creativity and innovation gave students an abundance of physical activity opportunities throughout their school day. She says that since starting the Gateway program, her students “have become uninhibited movers with a sensation to dance.” It’s not too difficult to figure out who taught them that.

Just seeing how excited and involved they were with the episodes gave me the idea to try to enhance it and take what they learned with activity Works and put it into a piece of choreography.susan PoPedance educator, First aVenue elementary scHool, neWarK

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Ryan Albany teaches his students new math concepts using Xbox™ games for physical activity breaks

Susan Pope

When Joesph Salley became principal at Kimberly Elementary School, he immediately recognized the value of the Gateway program and made it a priority to increase his school’s participation. Principal Salley sent emails encouraging teachers to take the 12-minute “brain breaks” with their students daily.

Once teachers started using the program and seeing the positive effects it had on student energy levels, usage rates climbed. In fact, the school has exceeded its goals and students have burned over 7.5 million calories since.

like adults, students need time to refuel their brains, and the activity Works program provides just that, a refueling of the brain.JosePh salleyprincipal, Kimberly elementary scHool, atlanta

Joseph Salley

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Since its inception, the Gateway program has leveraged technology strategically to address childhood obesity and whole child health. Cloud-based technology from Microsoft’s Windows Azure platform enabled automatic and accurate tracking of usage, minutes and calories burned by classroom, school and district. Peer-to-peer social network tools empower teachers and educators to provide feedback, share ideas, collaborate on solutions, and establish best practices.

An integrated platform will allow teachers and parents to collaborate on setting future healthy goals. Research, driven by technology, will allow for deeper measurement, resulting in meaningful data that can be used to impact public health policy.

During the 2015-2016 school year, Gateway experimented with using wearables to track students’ physical activity and to boost overall engagement. Starting with a Superbowl Challenge in February this effort was expanded to include a 2-city March Madness Steps Competition. Students and teachers took more than one million steps playing Xbox games during the NFL Superbowl contest and the NCAA basketball tournament.

Microsoft and Johnson & Johnson have come together in recent years, collaborating in a number of ways around a common belief or credo that is focused on how we build healthier communities. Getting to a healthy community is what’s really going to make children, families, employers, and communities successful.

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bill o’learysr. director cHieF HealtH policy oFFicer, microsoFt HealtH

spotlight ontechnoloGy

activity Works technologySignificant advances are being made in the core (K-3) Activity Works platform. They include:

• Gamification of content that gives students a deeper and more meaningful experience, allowing them to create avatars, set personal goals and compete with their peers in challenges that reward success

• Development of new content, such as physically challenging short-form dance episodes that reinforce healthy behaviors and good nutrition

• Development of a new interface that enables program access on mobile devices and any screen format

Microsoft xbox—kinect Program technologyIn partnership with Microsoft, Johnson & Johnson uses the Xbox-Kinect along with a curriculum to address the unmet need for school-based activity among students in grades 4-6. This protocol was developed to help teachers lead fun, healthy bursts of activity for their students. In the Spring of 2016, that program expanded to New York City.

This past year, teachers used a new Gateway-developed Xbox curriculum to improve their students’ ability to manipulate fractions. Teacher usage doubled with the additional academic focus and student test scores on fractions exams showed significant improvement.

Measures of success• Usage doubled in our pilot classrooms this past year• Students showed a 70% improvement from their fractions pre- to post-tests

“With the xbox program students are really engaged, and you can see that the movement they are doing is giving them the exercise they need.”kanika boone 5tH grade teacHer, Fs edmonds elementary scHool, pHiladelpHia

“using the xbox blew me away. i didn’t realize how much students could benefit from bringing a gaming system into the classroom. it’s a new method of teaching but it has been very effective.” raMoi biGGs-francis, 5tH grade teacHer, ps 48Q, neW yorK city

“xbox has allowed my students to have real-life applications of math, build camaraderie and be physically active. my students are so engaged with the xbox that they have these aha moments when they realize they are using math in their lives.”cara Wallin, 6tH grade teacHer sHaWmont elementary scHool, pHiladelpHia

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zoom in on contentlistening to what teachers want and children like is our best form of r&d and a key reason our levels of engagement have increased every year.toM sulliVanceo, actiVity WorKs

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Moving Parts of Speech epsiodeSteps: 1,075Distance: .47 milesCalories: 52

Food on the Farm danceSteps: 397Distance: .17 milesCalories: 19

episodes in spanish faster, shorter, more challenging dance breaks

Endangered Species of AfricaSteps: 1,075Distance: .47 milesCalories: 52

Dance from Ghana episodeSteps: 1,076Distance: .47 milesCalories: 52

connecting kids to their world

learning about other cultures

We know that teachers can choose from hundreds of supplemental curricula options and that only a few of these will be chosen and used in the limited time windows that are available during the school day. So how do we keep teachers and kids excited and engaged in physical activity content three to five times per week? The simple answer is by asking them what they need. Our field managers get great ideas directly from the teachers and the kids in the classrooms. We also use online questionnaires and annual surveys to identify and measure the greatest needs. One recurring theme was that teachers wanted more cross-curricula episodes that connect language arts and math with science and social studies. We also know that a big gap exists in arts and culture curricula. Our most recent episodes like Endangered Species of Africa and Dance from Ghana show our teachers that we’ve listened to them.

Using the Xbox-Kinect platform, Gateway brought physical activity breaks to older children in grades 4 through 6 in Philadelphia. The first pilot enabled us to work with teachers to learn how to successfully deploy the technology to create sustainable routines throughout the year. The second pilot enabled us to work with teachers more closely to create new curricula ties that leverage existing gaming software. In our third iteration, we have completed comprehensive, scalable curricula addressing two key areas teachers asked for: improving students’ understanding of fractions and their ability with non-fiction writing. With these curricula in place, we have seen increased levels of physical activity and improved academic performance.

Philadelphia xbox Pilotinnovations for Grades 4-6

We also identified three other major needs. First, it is important that all new episodes be produced with a Spanish version to meet the needs of the many new English learners in our city districts. Second, we know that some days are too busy for teachers to take time for a full 12-minute activity break so we responded with more vigorous three-minute dances that can be deployed to refresh students even on busy testing days. Finally, we know that teachers want curricula about nutrition that actually engages kids on their level, making healthy eating fun and translating new knowledge into actual behaviors.

activity Works Grade Prek-3 Platform

Johnson & Johnson understands the importance of working directly with schools and making a difference in the lives of our children.

kathy duke-Jacksonprincipal, First aVenue elementary scHool, neWarK

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We believe our first responsibility is to the doctors, nurses and patients, to mothers and fathers and all others who use o ur products and services. In meeting their needs, everything we do must be of high quality. We must constantly strive to reduce our costs in order to maintain reasonable prices. Customers’ orders must be serviced promptly and accurately. Our suppliers and distributors must have an opportunity to make a fair profit.

We are responsible to our employees, the men and women who work with us throughout the world. Everyone must be considered as an individual. We must respect their dignity and recognize their merit. They must have a sense of security in their jobs. Compensation must be fair and adequate, and working conditions clean, orderly and safe. We must be mindful of ways to help our employees fulfill their family responsibilities. Employees must feel free to make suggestions and complaints. There must be equal opportunity for employment, development and advancement for those qualified. We must provide competent management, and their actions must be just and ethical.

We are responsible to the communities in which we live and work and to the world community as well. We must be good citizens — support good works and charities and pay our fair share of taxes. We must encourage civic improvements and better health and education. We must maintain in good order the property we are privileged to use, protecting the environment and natural resources.

Our final responsibility is to our stockholders. Business must make a sound profit. We must experiment with new ideas. Research must be carried on, innovative programs developed and mistakes paid for. New equipment must be purchased, new facilities provided and new products launched. Reserves must be created to provide for adverse times. When we operate according to these principles, the stockholders should realize a fair return.

our credo

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Gateway aligns with Our Credo values to create opportunities to make life-changing and long-term differences in human health. It is a movement of movement that has proven to demonstrate that children can be successfully inspired and motivated toward good health and good nutrition early, through the core curricula they learn in their classrooms each day. The health literacy and physical activity that Gateway has provided through its tool chest of innovations are lessons that will last a lifetime and will help to move the needle toward combating childhood obesity and associated medical conditions.

The partnerships and collaborative approach to combating childhood obesity are the foundations of our efforts to also move the needle. They are crucial to winning the war on childhood obesity. Gateway benefited from a private sector partnership with Microsoft using cloud technology that enabled real-time usage feedback that has helped us design more innovative modules and experiences. More recently, Gateway has begun a partnership with United Way/Read NYC to use Gateway activity breaks to improve both children’s literacy and physical health. Another example is our partnership with ShopRite supermarkets (Wakefern), our first retail partner in launching the All Star Health Squad. Johnson & Johnson is determined to do our part to help win the war to address the childhood obesity epidemic and we look forward to forging new and creative partnerships with additional public-private and profit-non-profit partnerships.

message from

Wanda hoPechief Diversity officer, Johnson & Johnson

thank you to Gateway’s 2015-2016 Partners