gatarski samhallet 2010-12-08-slideshare
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samhälletbortom sociala medier
Wednesday Live, Läppstiftet, Göteborg, 2010-12-08
RichardGatarski.com
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pappa (milton & nellie)
ek dr (digital marknadsföring)
rådgivare, inspiratör, provocateur
RICHARD GATARSKI
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sociala medier 2004
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Business … tydlig fokus på affärsnyttaBusiness … tydlig fokus på affärsnytta – NOT
uppdraget nu
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känslan
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mål
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frågan
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TED ’95
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rödbetan
av (teknik)utvecklingen
en
konsekvens
avskolning
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fantastiska ungar
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danah boyd @ sxsw 2010
For the parents and educators in
the room [...] The worst thing you
can do is start a sentence with
"back in my day.“
Back in your day doesn't matter.
What does matter is that you care
and that you too are trying to figure
out how to make sense of an ever-
changing environment,
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historia
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back in the days
Alexander Graham Bell's
interest in the education
of deaf individuals led
him to develop the
microphone and in 1876,
what he referred as an
"electrical speech
machine", better known
today as a telephone.
mashup from people.hofstra.edu/geotrans/eng/ch2en/conc2en/bellteleph.html
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lärdom
nyttanförst
affärensedan
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vilken sport?
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40 000 000 användare, 200+ länder
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modern vardag
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inte er värld?
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mer vär(l)d
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hot hot
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galna pingviner
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trips hawkins
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tillbaks till 91
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trips idé
låt konsumenterna leda!
multimedia i företag?
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lärdom
lekenförst
affärenkommer då
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e-metodologi
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telefon?
don dillman på aapor 2002
My main memory of that experience
is going to meetings to face the
skeptical discussants […] how
doubtful they were that I could
collect accurate information on the
telephone.
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mer poäng
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lärdom
nya idéerförst
affärenföds
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långt efter telefånen
theconversationprism.com
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insiktsnivå
erfarenhört omaningslös
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utanför bubblan
ska man ge sig in i det där [bloggandet]?
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åtgärda
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känn själv
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ha ha
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antag att
bildade
uppkopplade
konversanta
vi kunder / medborgare / konsumenter är
vivet mer än jag!
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towards conversing communities
Gatarski, R. and Lundkvist, A. (1997) Interactive Media face Artificial Consumers and marketing theory must re-think, see www.fek.su.se/home/rgi/imfaceac
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göra bättre
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bank?
crowdfunding
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på riktigt
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geek squad
”Instead of setting the
agenda, I’m now going
to try and discover their
agenda, and serve it.”Robert Stephens,
founder of Geek Squad
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bortom träden
“offers nothing less than a game plan for
all of us to fix a broken world…
… collaborative innovation is not only
transforming our economy but
all of society and its many institutions”
Don Tapscott and Anthony D. Williams
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större idé
ominstitutionaliseraförst
bättre affärerdärefter
bankskola
människa
arbete
public servicenation
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vivet mer än jag!
gör om
i stället?
vad
behöver vi
avskolning
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konversera?
www.weconverse.com