garry wise & chris scott never lose a listing again! tips on going digital
TRANSCRIPT
Never Lose a Listing Again! Tips on Going Digital
Garry Wise & Chris Scott
Deb Helleren&
Mel McMurrin
Garry Wise & Chris Scott
● Luxury Homes Specialist with & cofounder of Goodlife Realty
and The Paperless Agent. ● Agent for 20 years, with many
awards● GoodLife Realty featured by
Apple & Evernote● Inman Innovator award for
cutting-edge mobile technology
● Marketing Director at The GoodLife Realty
● President of The Paperless Agent.
● Director of Marketing for Brian Buffini & Bank of America.
Never Lose a Listing Again!
Tips on Going Digital
AGENDA• Why should sellers
choose you?
• New narratives for your Unique Selling Proposition.
• Showing customers your ninja marketing skills.
Character CompetenceSource: Brian Buffini
“Do you care about me?”
“Are you good at what you do?”
What do home sellers want most from their agent?
Source: National Association of REALTORS®
How to show customersyour ninja marketing
skills…
P P
3 P’s of Home Selling
Process
P
Preparation
Price
Promotion
3 P’s of Home Selling
Process
P
P
P
Customer involvement throughout the selling process makes a big
difference in how they feel about you.
P
P P
3 P’s of Home Selling
Process
Preparation
Price Promotion
3 Keys to Preparation
Repairs
Staging
Cleanliness
P
P P
3 P’s of Home Selling
Process
Preparation
Price Promotion
P
P P
3 P’s of Home Selling
Process
Preparation
Price Promotion
Use of Internet to Search for Homes 2003-2014 (NAR, Profile of Home Buyers & Sellers)
92% of Home Buyers Use the Internet to Search for Homes.
After searching properties online, 76% of Home Buyers drove by or viewed the home…
Photo by Jeremy Levine (www.jeremylevine.com) via Flickr
Percentage of Home Buyers Who Found the Home They Purchased on the Internet (NAR, Profile of Home Buyers & Sellers)
Almost half of Home Buyers found the home they purchased on the Internet.
If you’re going to list and sell homes in the Digital Age, you’ll need to understand how marketing works on the Internet…
Photo by Jeremy Levine (www.jeremylevine.com) via Flickr
“But homes are selling fast, easy, and without doing anything…”
Photo by Jeremy Levine (www.jeremylevine.com) via Flickr
Customer involvement throughout the selling process makes a big
difference in how they feel about you.
One more BIG selling point…
Next Steps to Update Your Listing Presentation…
Photo by Jeremy Levine (www.jeremylevine.com) via Flickr
IMPLEMENTATION GUIDE:
STEP-BY-STEP INSTRUCTIONS &
TIPS
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http://thepaperlessagent.com/secrets
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