Garlic Seed Foundation

Lindsay Sievewright, Ian Campbell, Sarah Cope, Sibylle Grosjean, Lorenzo

Catapano, Diana Ruano

Objectives

Out of a support base of 150K, have an active base of 1500 donors upgrade their donation by 50%

Create a community through social networking

Strategy for the lovers…First Step- To get the garlic lovers to upgrade we

have a simple proposal…

Sponsor a Grower!

Sponsor a GrowerWe propose to have lovers connect with growers

by having a lover matched with a grower. Once the

match is made with a grower, you will be assigned

a particular bulb that you have a particular

Connection with..

Sponsor a Grower- You will receive news periodically from the

grower about how the harvest is going

- The growers will have a blog in order to communicate at any time with the sponsors. It will have updated information on the season, the climate, etc He/she can download pictures from the garden so that the sponsors can proudly see them

Sponsor a Grower

When the harvest is

right, the sponsors will

receive some bulbs

from his/her garden with

a personalized

note from the grower!!

Additional Perks of being a Sponsor

All sponsors will form their own online

community via facebook and on a special

section on www.garlicseedfoundation.org

Additional Perks of being a Sponsor

Once you’re a part of this community, you can

have access to exclusive recipes from other lovers

and growers

Additional Perks of being a Sponsor

All sponsors

Can also

Host a GarlicParty

Additional Perks of being a Sponsor

- Hosts will receive a kit from the organization with an apron, garlic press and some tips on cooking garlic and health benefits of garlic

- He/she will receive instructions on how to set up a personal page so they can invite their friends and family to the dinner. All attendees will make a donation to the foundation. The fee can be set by the person hosting the party. All will be encouraged

Additional Perks of being a Sponsor

The personal page

will include an

indicator of how

much has been raised

compared to the

objective. It can also

include top 10

donators

Additional Perks of being a Sponsor

In order to incentivize all

sponsors that are hosting

a party, the host that raises

the most money will be

invited to a garlic evening

with Jamie Oliver.

Just a thought…

Growers and garlic lovers are one in the same!