garden - static.ibsrv.netstatic.ibsrv.net/advertising page/media kit - garden - web.pdf · home...
TRANSCRIPT
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GARDEN MEDIA KIT 2014
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AUTOMOTIVE
CARSDIRECT.COM AUTOS.COM
& 130+ WEBSITES
CAREERS
MODELMAYHEM.COM CLASSADRIVERS.COM
& 20+ WEBSITES
HOME & GARDEN
DOITYOURSELF.COM INHABAT.COM & 20+ WEBSITES
TRAVEL & LEISURE
WIKITRAVEL.ORG VACATIONHOMES.COM
& 20+ WEBSITES
PARENTING
JUSTMOMMIES.COM INHABITOTS.COM & 20+ WEBSITES
WOMEN
WEDDINGBEE.COM CRAFTSTER.ORG & 20+ WEBSITES
MONEY
FINWEB.COM MORTGAGE101.COM
& 10+ WEBSITES
SHOPPING
FINDGIFT.COM BARGAINIST.COM
& 10+ WEBSITES
HEALTH EHEALTHFORUM.COM HEALTHBOARDS.COM
& 40+ WEBSITES
OWNER AND OPERATOR OF 300+ LEADING SITES WITHIN KEY VERTICALS ON THE INTERNET
WE ARE PART OF INTERNET BRANDS
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127 MM+
IB UNIQUE
VISITORS GOOGLE ANALYTICS
25 MM+
COMSCORE
UNIQUE VISITORS
300+
WEBSITES
100% OWNED
& OPERATED
98%
VISITORS ARE NON-
PAID SOURCES
375 MM+
COMSCORE
PAGE VIEWS
766 MM+
IB
PAGE VIEWS GOOGLE ANALYTICS
3 BILLION+
6MM
TOTAL NEWSLETTER
SUBSCRIBERS
AVERAGE
MONTHLY
IMPRESSIONS
INTERNET BRANDS MONTHLY STATS WE BRING THE AUDIENCE TO YOU
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SINCE 1998, WE KEEP GROWING COMPANY HISTORY IB
FOUNDED: CARSDIRECT.COM
1998
2005
2007
CHANGED NAME: INTERNET BRANDS
IPO NASDAQ : INET
2011
2013
ACQUIRED BY HELLMAN & FRIEDMAN
1.4MM UNIQUE VISITORS
26MM UNIQUE VISITORS
34MM UNIQUE VISITORS
58MM UNIQUE VISITORS
127MM+ UNIQUE VISITORS*
* GOOGLE ANALYTICS MARCH 2013
CONTINUED GROWTH
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OUR GARDEN PROPERTIES DAVE’S GARDEN & GARDENS.COM
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REACH YOUR TARGET AUDIENCES GARDEN WEBSITES MONTHLY STATS
*GOOGLE ANALYTICS OCT 2013
4:10 AVERAGE MINUTES
PER VISITORS
98 MM
154K+ NEWSLETTER SUBSCRIBERS
GOOGLE ANALYTICS
PAGEVIEWS*
954K UNIQUE VISITORS* PAGE VIEWS*
3.5MM
33K+ TOTAL HOURS
SPENT ON WEBSITES
33K+ COMBINED
SOCIAL MEDIA FANS
FACEBOOK / TWITTER / PINTEREST
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KEY DEMOGRAPHICS DAVESGARDEN.COM
19% 39% 37% AGE
HHI 24% 12% 40%
18-34 35-54 55+
$25-59K $60-99K $100K+
44% 56% GENDER
SOURCE: COMSCORE OCT 2013
AVERAGE INCOME
$78,519/YEAR
MEDIAN AGE
51 YEARS OLD
2.3X
2.9X
MORE 35-54 YEARS OLD MALE COMP INDEX UV 229
MORE 54-65 YEARS OLD FEMALE COMP INDEX UV 289
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INTERNET BRANDS OFFERS
A WIDE VARIETY OF PRODUCTS
THAT CAN BE CUSTOMIZED AND TAILORED
STANDARD IAB AD UNITS
RICH MEDIA OPTIONS
CONTENT INTEGRATION
CONTESTS & EVENTS SPONSORSHIP
ADVANCED TARGETING OPTIONS
- PROFILE DATA - BOARDS CONTENT - BLOG CONTENT - GALLERY TAGS - GEO-TARGETING - ZONE - BEHAVIORAL
AD PRODUCTS FOR YOUR MARKETING NEEDS
*Used to demonstrate display size options, not necessarily indicative of page placement.
728X270
PUSHDOWN
728x90
SITE
SKIN
SITE
SKIN 300x250
300X600
EXPANDA
BLE
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SPONSORED EDITORIAL
SPONSORED VIDEO SITE-SKINS GEO-TARGETING
AUDIENCE TARGETING
DEDICATED EMAIL SCAVENGER HUNT
CATFISH
SOCIAL MEDIA CAMPAGINS
SECTION TAKEOVERS
NEWSLETTER RICH MEDIA
ROAD BLOCKS
POLLS
IN-HOUSE CREATIVE
OVERLAY
RISING STAR UNITS
BEHAVIORAL INTERSTITIALS
BRAND STUDIES
PRODUCT GIVEAWAY
HOME MAKEOVERS & HOW-TOS MOBILE
IAB
DESIGN CENTER SPONSORED VIDEO
MORE ADVERTISING OPTIONS
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SWEEPSTAKES INCREASE ENGAGEMENT AND ADD TO YOUR MAILING LIST WITH SWEEPSTAKES ENTRIES.
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EVENT SPONSORSHIP BRING ENGAGING EVENTS TO YOUR COMMUNITY
A PACKAGE THAT’S SURE TO PROMOTE YOUR BRAND THROUGH A PARTNERSHIP WITH DAVESGARDEN
THAT BRINGS ENGAGING EVENTS TO THE COMMUNITY.
SCALABLE PACKAGE INCLUDES: SOCIAL MEDIA COVERAGE ENGAGE AND INFORM THE DAVESGARDEN
COMMUNITY, UNITING THEM AROUND A COMMON CAUSE WITH YOUR BRAND’S NAME AT THE FOREFRONT
SPONSORSHIP LOGOS BRAND LOGOS DISPLAYED ON SPONSORED PAGES,
IMPLYING A SYNERGISTIC RELATIONSHIP WITH THE DAVESGARDEN COMMUNITY
NEWSLETTER LINKS SPREAD YOUR MESSAGE ACROSS MULTIPLE TOUCH
POINTS. BANNER PACKAGE STANDARD IAB DISPLAYS (160X600, 300X250,
728X90)
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FEATURED COMPANY INTEGRATE YOUR BRAND INTO OUR GARDEN SITES
THIS PROGRAM OFFERS 10 ENDEMIC
ADVERTISERS THE OPPORTUNITY TO
INTEGRATE THEIR BRAND INTO
DAVESGARDEN COMMUNITY.
BRANDED FORUM INCLUDES: A DEDICATED PUBLIC FORUM TO PROMOTE
AND ENGAGE CUSTOMERS. AN IDEAL VENUE TO PUBLICIZE CHALLENGES,
CONTESTS, PROMOTIONS OR SALES, AND THE LIST GOES ON!
MAINTAINED BY ADVERTISER. INCLUDES ALL BANNER IMPRESSIONS WITHIN
DEDICATED FORUM: 728X90, 160X600 AND 300X250.
LOGO AT TOP OF FORUM PAGE LINKS DIRECTLY TO ADVERTISER SITE.
728X90 BANNER ON ‘FEATURED COMPANY’ HOMEPAGE EXCLUSIVE TO FC’S AND SHARED EVENLY BY ALL PARTICIPATING COMPANIES.
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NEWSLETTER PROMOTE TO OVER 154K SUBSCRIBERS
MONTHLY SUBSCRIPTION INCLUDES: 728X90 BANNER – 50,000 IMPRESSIONS LINK - PLACED IN SITE FOOTER TO COMPANY FORUM NEWSLETTER – TEXT AD PLACEMENT IN 1 WEEKLY NEWSLETTER HOMEPAGE PLACEMENT FEATURED ARTICLES SPONSORSHIP ROTATING BETWEEN FEATURED COMPANIES TEXT BOX LISTING ALL FEATURED COMPANIES WITH LINK TO FC FORUM BRANDED FORUM (DEMO ON NEXT SLIDE) MAINTAINED AND MODERATED BY ADVERTISER INCLUDES ALL BANNER IMPRESSIONS WITHIN FORUM
(160X600, 300X250, 728X90) LOGO AT TOP OF FORUM LINKS DIRECTLY TO ADVERTISER SITE
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ACCOUNT MANGERS
200+ EDITORIAL WRITERS
EVERYTHING
WILL BE
100%
TAILORED TO YOU
ONE VENDOR
ON-SITE TECH TEAM
CREATIVE TEAM
WANT SOMETHING MORE CUSTOMIZED? NO PROBLEM!
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ONLY POSSIBLE WITH INTERNET BRANDS SMALL NICHE
PUBLISHERS
LARGE BRANDED
PUBLISHERS
NETWORKS, EXCHANGES & REP FIRMS
X
X
X
X
X
?
X
? 300+ NICHE WEBSITES
125M UNIQUES/MONTH
FULL CREATIVE, EDITORIAL
AND IN-HOUSE TECH
DEEP CROSS-VERTICAL
ADVERTISER EXPERIENCE
WE OWN AND OPERATE
ALL OUR PROPERTIES
FULL RANGE OF PRICING +
FULL OPTIMIZATION SUPPORT
ENGAGED & TARGETED
AUDIENCES
SCALE
CUSTOM CAMPAIGNS
SAFE & TRANSPARENT ENVIRONMENT
VALUE
EXPERIENCE
INTERNET BRANDS
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CONTACT INFORMATION
CORPORATE HEADQUARTERS INTERNET BRANDS, INC. 909 NORTH SEPULVEDA BLVD., #11. EL SEGUNDO, CA 90245 WWW.INTERNETBRANDS.COM
ANY QUESTIONS? [email protected] OR CLICK HERE TO CONTACT US