gap case study - blender networks › ... › 2016 › 11 › gap-case-study.pdf · 2016-12-08 ·...
TRANSCRIPT
GAP CASE STUDYThe team at Blender Networkscreated a customized SEMstrategy which integrated into Cartageous.com to drive the following for The Gap.
- LEADS
- REVENUE- REVENUE
- CONVERSIONS
- COST SAVINGS
Blender Networks Copyright © 2016. All rights reserved.
RESULT
During the initial one month test, Cartageous.com not only met, but exceededthe 4 to 1 ROI goal by delivering a 20 to 1ROI for The Gap. Based on this successfulperformance, iProspect began running otherGap Inc. brands such as Old Navy, Athleta,and and Banana Republic.
CHALLENGE
- Create Gap portal page on Cartageous.com to feature Gap products.- Leverage Social Media sharing into The Gap’s portal page on Cartageous.com.- Craft a poweful SEM strategy to promote The Gap on Cartageous.com.
SOLUTION
- Position The Gap strategically on Cartageous.com to encourage user engagement and drive new customer acquisition.- Quickly build a critical mass of targeted customers.- Meet or exceed The Gap’s 4 to 1 ROI metric.
WHY CARTAGEOUS.COM?
- Fasted Growing CSE in North America - Ranked in Top 10 converting CSE’s
Blender Networks Copyright © 2016. All rights reserved.