GAP BÖLGESİNDE KADININ GÜÇLENDİRİLMESİNDE YENİLİKLER

.bur

İSVEÇ ULUSLARARASI KALKINMA İŞBİRLİĞİ AJANSI TARAFINDAN DESTEKLENMİŞTİR.

( Proje Yürütme Merkezi: GAP İdaresi Başkanlığı, Willy Brandt Sokak. No:5, 06680, Çankaya, Ankara

( Proje Bölge Ofisi: GAP BKİ Bölge Müdürlüğü, P.K. 155 Şanlıurfa Tünel Ağzı 63000, Şanlıurfa

CONTENTS

INTRODUCTION3

OVERALL FRAMEWORK................................................................................................ 5

INNOVATIONS FOR WOMEN’S EMPOWERMENT IN THE GAP REGION5

I. ACHIEVEMENTS UNDER OUTPUT 1 6

II. ACHIEVEMENTS UNDER OUTPUT 27

2.1. Strengthening of Existing Ateliers and Establishing New Ones7

2.1.1 Raw Material Support7

2.1.2. Atelier Work9

III. ACHIEVEMENTS UNDER OUTPUT 310

3.1. Sales and Marketing10

3.1.1.Direct Marketing10

3.1.2.Café and Restaurant Sales11

3.1.3.Argande Sales11

3.2. Training Activities16

IV. ACHIEVEMENTS UNDER OUTPUT 418

4.1.9 Fashion Designers for 9 Provinces18

V. ACHIEVEMENTS UNDER OUTPUT 521

VI. CONCLUSION21

INTRODUCTION:

INCREASE IN GLOBAL UNEMPLOYMENT AND EMPOWERING WOMEN

In the 20th anniversary edition of the Human Development Report, the United Nations Development Programme’s (UNDP) newly adjusted Human Development Index (HDI) indicates that with a value of 0.679, Turkey is listed among countries in the “High Human Development” category, ranking 83rd out of 169 countries. Turkey’s ranking in the 2010 Human Development Index (HDI), on the other hand, puts the country behind all EU member states as well as other EU candidate countries, and places it below the OECD average ( www.undp.org.tr ).

With a 112% increase in national income in the past 30 years, Turkey has made noteworthy gains in economic growth, which have reflected in its Gross National Income. However, calculation methodology of the Human Development Index uses key data reflecting health and education levels of countries along with their national incomes. Turkey needs to focus its efforts in increasing the life expectancy at birth (72,2 years in 2010) and mean years of schooling (6,5 years in 2010) to achieve higher ranks in Human Development Index which will bring the country closer to OECD and EU standards ( www.undp.org.tr).

Reflecting women’s disadvantages in reproductive health, empowerment and economic activity, the Gender Inequality Index (GII) ranks Turkey 77th out of 138 countries, below neighbors like Armenia and Georgia. While women occupy only 9% of seats in the parliament in Turkey, they occupy 31.7% of the seats in the Former Yugoslav Republic of Macedonia. With regard to local authorities, women hold only 26 Mayorship positions out of 2,903 municipalities, with only two of those Provincial Municipalities, constituting 0.90% local level representation.

Women’s unemployment is still a problem area that urgently needs to be considered in Turkey. According to national statistics (TUIK), the employment rate for women is 27.6 percent in 2010 and this rate places Turkey behind many other countries. Turkey’s performance is far behind any OECD/EU country where average is 50-60%. What makes this situation even worse is the fact that out of those who are employed, 35% of them are unpaid family workers and 59% work informally.

Unregistered economy in Turkey is also another important challenge. According to TURKSTAT data, the number of people in unregistered employment decreased by 1.1% to a rate of 42.8%. Moreover, according to data of Confederation of Turkish Trade Unions Research Institute, the rate of women working informally and under poor conditions was as high as 60 percent. The number of unregistered self – employed women increased by 177.000 during a two – year period.

In 2010, unemployment rates were much higher compared to the period before the financial crisis for many countries. According to data from TUIK, unemployment rate in November 2010 was 11 percent compared to the 13.1% unemployment rate of November 2009. For the same period, youth unemployment (age group 15-24) was calculated as 20.8%. Although unemployment rates tend to normalize after the economic crisis, informality and low rates of women’s labour force participation are still important challenges in the forthcoming period.

Growth Rate, Unemployment Rate and Inflation

Year

Growth Rate

Unemployment Rate

Inflation

2000

5.4

6.2

39

2001

-6.3

8.4

68.5

2002

0.3

10.3

29.7

2003

8.1

10.5

18.4

2004

10

10.3

9.3

2005

8.5

10

7.7

2006

5.9

9.9

9.6

2007

8.1

8.8

8.4

2008

7.3

10.6

10.06

2009

5.9

14.9

6,53

2010 6.8 11.2 6.40

Resource: State Planning Organization, Basic Economic Indicators

According to data from TUIK, the employment rate for women with primary school or high school diploma is lower than half of the employment rate for men in September 2010. The participation rate in labour force is 28 % for women while 70,8 % for men. This indicates that the discrimination against women is continuing although women have higher education or they participate in labour force.

The above figures indicate that Turkey needs to take affirmative action in strengthening measures to ensure gender equality in social, economic and political fields (www.undp.org.tr). The government has from 2007 increased measures to increase female labor force participation; eg tax exemption on incomes generated through home-based production of women (although this promotes women’s home based work as opposed to participating in public life); and the employment packages of 2008-09 where government pays the social security premium of newly employed women and young people for the first 5 years. The laws oblige the workplaces with more than 150 women to open childcare facilities. This is seen as an impediment for women’s employment among the employers since employing more women comes with additional cost of day-care provision. Overall, there is an acute lack of childcare facilities. The Prime Ministry Circular of 25 May 2010 on ‘Increasing Women’s Employment and Ensuring Equal Opportunities for Women’ aims at gender equality in employment and payments/wages. The Circular refers to many issues such as including gender aspects in strategy development, gender based data collection, trainings on gender equality as well as gender focus on employment programs. Implementation of this Circular will be monitored by the ‘National Women’s Employment Monitoring and Coordination Board’, chaired by the Ministry of Labour and Social Security with from all government organizations. The Board has met twice since its establishment in 2010.

The government introduced a credit package for artisan and trade SMEs as well as manufacturing SMEs. This credit has an upper limit of TL 25,000 for male owned SMEs, whereas the upper limit of credits for women’s SME’s is TL 30,000. Microcredit projects targeting women are implemented in over 50 provinces in Turkey.

This project report summarizes the activities implemented during January– December 2010 within the scope of the ‘Innovations for Women’s Empowerment in Southeast Anatolia’ Project supported by Sida which contributed to the efforts for developing women’s social and economic situations.

OVERALL FRAMEWORK

The Project “Innovations for Women’s Empowerment: A Workable Model for Women in Turkey’s Southeast Anatolia Region” (hereinafter referred to as the “Innovations for Women’s Empowerment in the GAP Region”), a cooperation between GAP Regional Development Administration (GAP RDA), United Nations Development Programme (UNDP) and Swedish International Development Cooperation Agency (Sida), became effective in March 2008 upon signature by GAP RDA, the Turkish Ministry of Foreign Affairs and UNDP.

This project aims at women’s empowerment in Southeast Anatolia in social and economic life through innovative production-marketing related strategies. The Project supports women’s labor market participation, branding of the Southeast Anatolia and developing new sales and marketing opportunities.

The Project is being implemented in the 9 provinces that comprise the GAP Region, with financial support provided by Sida.

INNOVATIONS FOR WOMEN’S EMPOWERMENT IN THE GAP REGION

The project aims to empower women both socially and economically in the GAP region. The implementation strategy is premised on women’s empowerment and institutional capacity development targeting women’s own capacity to associate and network for income generation purposes. The financial support is in the form of supply of small machinery and material for women-managed ateliers to produce goods for national and local markets. The technical assistance will focus on design elements that will add to the marketability of the goods and will aim to provide market connections. Assistance will also be given to strenghten institutional structures and develop institutional capacities particularly in the form of management skills and business development.

The project achieves its objective through establishing market connections for products manufactured by women of the region and providing women with training programmes in many areas such as marketing, institutionalization, product design, gender and reproductive health. In the region, cooperation is ongoing with Multi-Purpose Community Centers (ÇATOMs) and other nongovernmental organizations active in the field of women’s empowerment such as MOKİD, Batman Association for the Social Development of Women, Mardin Women’s Multi-Purpose Enterprise Cooperative, Besni Active Women’s Mutual Assistance, Solidarity and Enterprise Cooperative and Gaziantep Woman University Graduates Cooperative.

In order to monitor the production process, provide the necessary technical support and coordination as well as develop the regional, national and international marketing network, the Project Manager is based in Şanlıurfa, while the Project Assistant works both in the GAP RDA liaison office and UNDP office in Ankara to ensure coordination between partners, and assist in administrational and financial processes.

 

The project has established professional production facilities by strengthening the existing textile ateliers and opening new ones in the region. Production facilities are being strengthened with design support for the manufacturing of professional products to be put on the markets through strong marketing and sale networks. The project provides continuous training and support for women involved in these organizations for institutionalization and technical improvement.

I- ACHIEVEMENTS UNDER OUTPUT 1

Output 1 aims at local authorities and commercial actors to have greater capacity and knowledge to design local employment programs that favor women’s participation in the labor force.

Establishing Textile Factory

Since the Argande brand textile production is seasonal, beneficiary women have been engaged in custom manufacturing with support of one of the biggest textile factories in Istanbul to ensure a regular income. However, there has been an increasing need for a larger place to manufacture because of high volume of orders. As a result of the negotiations, the Batman Governorate donated approximately 7000sqm of land for factory establishment in order to increase women’s employment and reduce poverty. Moreover, the project plans to establish a children daycare facility within the factory for the beneficiary women in line with the national legislation.

The factory was set up with factory land support provided by the Batman Governorate. The factory belongs to the partnership between Yeseren Dusler (the company of project’s beneficiary women) and the investor. Although the factory was established two months ago, it is expected that opening ceremony will be held in the first quarter of 2011.

In this framework, a protocol was prepared to explain the terms of partnership for establishment of the factory. The protocol is expected to be signed by Batman Governorate, Yeseran Düsler, Dorka Group and GAP RDA.

Establishing Children Daycare Facility

Negotiations were initiated with Batman Governorate in order to establish a kindergarten in the same area as the factory for the beneficiary women to leave their children while working. The Governorate will arrange a place for the children daycare facility and a protocol will be prepared.

The first study for the children daycare facility was conducted by an architect. It is expected to meet the expenses of the kindergarten through sponsorhip. A protocol for the kindergarten will be prepared and a signing ceremony is expected to be held in 2011. With this implementation, a best practice model of a facility for women’s employment will have been established.

II- ACHIEVEMENTS UNDER OUTPUT 2

Throughout the reporting period, the project continued to provide support to strengthen market networks and access to market channels.

2.1. Strenghtening of Existing Ateliers and Establishing New Ones

As part of the sustainability strategy, the project has adopted an approach to strengthen existing production ateliers connected with non-governmental organizations in the region on one hand, while establish and extend new production facilities on the other. The aim is to turn existing ateliers into units that are managed in a more professional and sustainable manner.

In this context, raw material support in the amount of TL 45.135 (USD 30.090) was provided in 2010 as TL 16.255 (USD 10.484) during the period of January – June 2010 and TL 28.880 (USD) during the period of July– December 2010.

2.1.1 Raw Material Support

Aiming at overcoming raw material difficulties faced during production process and supporting vocational trainings, raw material support was provided to the women based on needs. In addition, the project management looks for ways to overcome challenges with regard to access to raw material.

Sanliurfa:

Raw material support in the amount of TL 292 (USD 188) was given for the design atelier organized on March and April, 2010.

Yesiltepe of Batman:

Raw material support in the amount of TL 197,5 (USD 127) was given for the design atelier organized on February and April, 2010.

Şırnak:

Raw material support in the amount of TL 404,5 (USD 260) was given for the design atelier organized on May, 2010.

Batman:

Fabric support in the amount of TL 44.108,25 (USD 29.405,5) was given for “Argande” Brand produced in Batman. The sale revenue during January – December was TL 170.565 (USD 113.710) and 35 women benefited directly from the revenue.

Atelier Work

Under Output 2, workshops are being conducted on a frequent basis in order to strengthen existing ateliers through providing technical support on design and production. In this context, following workshop has been realized during the period of January – December 2010.

Şanlıurfa

Parmaksız ÇATOM Shawl and Bag Atelier

Shawls with needlework, needle knitting bags, kitchen aprons and patterns were produced during the two-day atelier work on March 31 and April 1, 2010. Accessory production has been started. 12 women participated to the atelier and are producing these products for sale through various channels.

Şırnak

Idil Gift Atelier

An atelier on gift production was organized in Idil, Sırnak CATOM on April 5 - 6, 2010. 38 women participated to the atelier. Necklaces, brooches, rings, lavender bags, shawls and pareos were produced during the atelier work.

Mardin

Dying Atelier

Quality controls of productions produced at previous atelier were made in Mardin Central CATOM on April 2, 2010. Bags (net, pliable and dyed bags) and lavender bags were produced in this atelier. 24 women attended the atelier work. The products produced were bought by the trainer and exhibited at Galatamoda festival organized in Istanbul in June.

Batman

Yesiltepe ÇATOM Gift Atelier

Products such as shawls with needlework, beach – dresses and bags were produced at the atelier organized on May 13, 2010. 19 women participated to the atelier work and produce on a regular basis for sale through various channels.

Diyarbakır

Cermik Gift Atelier

Production samples of stationary materials for the 2010 new – year’s day ordered by a big firm were produced in the atelier organized on June 15 – 16 - 17, 2010. 19 women attended to the atelier work and produced for the order received by the project.

2.1.2 Strengthened Atelier – Equipment Support

While carrying out an atelier work organized in Idil, Sırnak CATOM in April, it was observed that sewing machines were broken. In order to meet the needs of the establishment, two sewing machines were repared. A total of TL 203 (USD 130) were spent for repair.

Two automatic sewing machines were purchased to meet the needs of the atelier work organized in Sanliurfa in May and to carry out the atelier work in an efficient way. A total of TL 2.400 (USD 1.548) was spent for the purchasing.

2.1.3 Mardin Gift Sale Stand

Considering the increase in the number of tourists in Mardin, Mardin Governorate donated a land to build gift sale stands. One (1) stand was constructed by GAP RDA while the other one was constructed by the Project. Gifts made by the women living in Mardin and neighbour cities are being sold at these stands. However, the stands were moved to the CATOM’s garden by the Governorate due to restoration works in the city. After completion of the restoration, the stands will be moved again to tourist places in Mardin.

III- ACHIEVEMENTS UNDER OUTPUT 3

Through training programs, the capacities of targeted beneficiary women are strengthened with a view to enter the labor market and be socially integrated in the activities of their communities.

2.2. Sales and Marketing

The existence of sales channels for high value-added products manufactured in ateliers is one of the most important elements to ensure the sustainability of the project. For this reason, sales and marketing have a very significant place and play a very important role in the project. The sales process begins after the storage and distribution are arranged for the product network.

In this context, the project initiated an economic feasibility assessment. A local expert on business support was recruited with the aim of undertaking evaluation and feasibility work of ateliers established within the scope of the project and a report was produced by the expert after completion of ten-day field visit. Some conclusions mentioned in the report are summarized as follows;

· Difficulties exist in document recording and coordination with accountants. A closer working relationship should be established with accountants.

· Training on book keeping should be given to the managers. This training will help the managers to find a common language with their accountants and coordinate more effectively with them.

· Testimonies of participating women indicate that they gained a high level of self confidence through the project activities. As an example, they started to more easily communicate with the project manager and the Consultants.

A local expert on textile business support was also recruited with the aim of ensuring sustainability and feasibility work of the textile atelier established for custom manufacturing and Argande production in Batman. A report was produced by the expert and some additional conclusions of the report are as follows;

· Company’s articles to be updated, a protocol to include shared income base for all women workers and protection of their interest should be prepared.

· Actual hiring of teams to manage operations should be in place in coordination with customer entity at the factory location.

· International marketing of products should be initiated following the Istanbul Fashion Week.

3.1.1 Direct Marketing:

3.1.1.1 Mardin Dying Atelier Sales:

Mardin dying atelier, under Mardin Central ÇATOM, was provided with technical (design training, counseling) and marketing (building network for sales) support by the Project. The atelier realized a total of TL 21.747 (USD 14.498) sales during January – December period and 48 women benefited from the sales revenue. Sales was TL 19.643 (USD 13.095) the previous year.

Design training has been provided to this atelier since the beginning of the Project and quality products have been produced by the beneficiary women. Even the senior instructor was inspired by the designs and started to create his own designs for the atelier. One of the aims of the project is to strengthen designs with regard to sustainability.

3.1.1.2 Dargeçit Needlework Atelier Sales:

As a result of needlework atelier work by a famous designer in Dargeçit ÇATOM, modern designed lags were applied on scarves in different way. A total of 200 scarves were produced.The revenue generated from the first quarter of 2010 sales was TL 2.300 (USD 1.533) and this income was shared by 12 women.

New sale networks for this atelier are being built by the project team. The products were purchased by the designer and they were offered for sale at the boutique of Midnight Express in Istanbul. On the other hand, some of the products were sold at Galata Moda Festival. The design product group will be extended to different versions in 2011.

3.1.1.3 Dargeçit Knitting Atelier Sales:

The revenue generated at the atelier from the first half of 2010 sales was TL 4.235 (USD 2.732) and the last half of 2010 sales was TL 3.643 (2.429) and a total of TL 7.948 (USD 5.298) was sales income in 2010. Products consisted of foot paths, clew shawls and baby clothes. These products were made by the women living not only in Dargeçit of Mardin but other districts of the province. 15 women benefited from the sales.

3.1.1.4 Idil, Sirnak Needlework Atelier Sales

The project team negotiated with some companies in Istanbul in order to create market places for samples produced at gift and needlework ateliers organized in Idil CATOM. As a result of the negotiations, one of the important companies in Grand Bazaar in Istanbul gave needlework order and 200 – needlework order is being produced by 12 women. TL 2.196 was realized during July–December 2010. 18 women benefited from the sales. Negotiations were held with an American designer and the designer gave needlework orders in December 2010. The orders were prepared and delivered to the designer. It is expected to get new orders from abroad in the following days.

3.1.1.5 Cermik/Diyarbakır Gift Atelier Sales

A gift atelier established by Cermik CATOM in Diyarbakir realized a total of TL 3.184 (USD 2.123) sales in 2010. In amount of TL 747 (USD 498) was generated through an internet – based company, Estet Promosyon, and it is expected that the sales will continue through this company.

3.1.1.6 Mardin Latifiye Soap Atelier Sales

Bıttım Soap Atelier established under Mardin Latifiye ÇATOM and supported by the project produced soap for the value of TL 2.523 (USD 1.682) in 2010. 5 women benefited from the sales.

Due to a fire that took place at the atelier in September 2010, the boiler used for soap production was damaged and went out of order and production stopped in September 2010. Additionally, the building of CATOM was demolished by the Mardin Governorate within the scope of urban transformation plan and the building was moved to another place. The materials of the ateliers were also moved to the storage of the Mardin Governorate Special Provincial Administration.

Production of handmade soap will be started again once the necessary materials are provided.

Meetings were held with an authority from private sector on the issues of soap production, packing, design and marketing in November and December 2010 in Mardin. A joint study for sustainability of the production will be carried out in February 2011. To ensure that soap production continues, a private entrepreneur was engaged with the atelier in November/December 2010, and it was agreed that further analysis will be conducted to see if it will be a profitable and sustainable business for the investor.

3.1.2 Cafe and Restaurant Sales:

3.1.2.1 Besni Dough and Bakery Products Atelier

During the period of January – March 2010 total sales was TL 4.500 (USD 2.903). The second quarter of the year, total sales was TL 6.835 (April TL 2.485 (USD 1.603), May TL 1.700 (USD 1.096) and June TL 2.650 (USD 1.709)). Total sales was TL 9.000 (USD 6.000) during July – December 2010 and a total of TL 19.885 (USD 13.257) sales revenue was generated in 2010. 5 women are employed for this atelier.

3.1.2.2 Batman Café Airport

The “Airport Café”, which received support of this Project, realized sales figures of TL 3.205 in January, TL 2.422 (USD 1.615) in February, TL 3.695 (USD 2.463) in March, TL 4.165 (USD 2.777) in April, 4.240 (USD 2.827) in May, TL 3.808 (USD 2.539) in June, TL 240 (USD 160) in September, 2.025 (USD 1.350) in October, 2.070 (USD 1.380) in November and TL 3.050 (USD 2.033) in December and a total of TL 28.740 (USD 19.160) was realized during this period. The total sale rate was TL 38.654 (USD 25.769) same period last year.

Due to closure of Batman Airport and high rental rates in the new airport, the sales revenues in July, August and September are decreased.

The Café will give service at the factory established for Argande production and custom manufacturing as of 2011. Ten (10) new textile companies have also attempted to open establishments in the same region. Therefore, it is expected the sales of Café Airport will increase in the middle and long term.

2 women work at the Café and 50 women benefited from the sales during 2010.

3.1.2.3 Mardin Kişniş Restaurant

Mardin Kisnis Restaurant realized sales numbers of TL 800 (USD 516) in January, TL 700 ( USD 451) in February, TL 1.220 (USD 787) in March, TL 3.300 (USD 2.129) in April, TL 870 (USD 561) in May and TL 7.500 ( USD 4.838) in June, TL 19.150 (USD 12.767) in July 5.250 (USD 2.500) in August, TL 106 (USD 71) in October, TL 130 (USD 87) in November, TL 190 (USD 127) in December and a total of TL 37.996 ( USD 25.330) was realized during this period. The sales was realized TL 55.780 (USD 37.187) in 2009.

This income was shared by 10 women in January, 7 women in February, 8 women in March, 11 women in April, 7 women in May, 20 women in June, 20 women in July, 9 women in August, 4 women in October, 3 women in November, and 3 women in December. The number of women benefited from the sales in June and July was high since the Mardin Governorate implemented a project which aimed at giving three – courses a day to poor people. These meals were given at Kisnis Restaurant and two (2) hostels for girl students.

The building of Kisnis Restaurant was damaged and therefore the restaurant has been closed since September 2010. Authorities are now looking for a new building for the restaurant.

3.1.2.4 Siirt Yağmur Catering Company

Established by the former Project, Yagmur Catering Company was provided with institutional support for establishing Yagmur Ltd Sti and it has been active since July 2009.

The company realized sales figures of TL 27.600 ( USD 17.806) during February – June and a sales figure of TL 12.600 (USD 8.400) during July – December. In 2010, a total of TL 40.200 (USD 26.800) sales was realized. The amount was TL 25.000 (USD 16.129) same period last year.

4 women and 1 man are currently working for the firm and benefit from the sales revenue.

3.1.3 Argande Sales:

Created under “9 Designers for 9 Provinces” sub –Project and under supervision of one of the most prestigious Turkish designers, production of Argande Brand was prepared by the ateliers established in Batman and Omerli of Mardin and was offered for sale, with the voluntary support of Mudo, at the biggest 15 Mudo shops in 7 provinces.

In 2010 period, TL 125.154 (USD 83.435 ) sales was realized. The sales was TL 126.952 (USD 84.634) during July – December in 2009. 2010 sales realized through Mudo shops, Markofoni and Trendyol internet channel sales, and private label production sales. The income received from the sales cover the monthly salaries of 200 women working at the Argande atelier. On the other hand, raw material expenses will be fully covered by the sales revenues starting with 2011.

Since Argande production is made on a seasonal basis, custom manufacturing arrangements were made to continue atelier activity. The atelier is also making custom manufacturing for Dorka Group, which provides textile production for big supermarket chains such as Migros and Tansas.

3.1.4 Yeşeren Düşler Dorsa Textile Factory Sales:

Although small – scale custom manufacturing was started at the atelier, with the increasing volumes of received orders, the production facility had to be expanded. In this context, a land for the new factory was donated by the Batman Governorate and the production was started at the factory since the last quarter of 2010. The production is now being made for big chain stores such as Migros, Tansas and Carrefour. Official opening ceremony for the factory has not yet been organized. A total of TL 451.000 (USD 300.000) sales revenue was generated during this period. . 60 % of the sales were realized through export marketing while 40 % of them were realized through domestic marketing. 215 women are working at the factory.

3.1.5 Fair Sales:

Fair and exhibition sales that are within the sales channel, constitute a higly important role in the marketing of the productions.

3.1.5.1 Istanbul Fair:

Istanbul Taksim Fair, which has been held since 2005, was organized by Istanbul Metropolitan Municipality. CATOMs ( Multi Purpose Community Centers) in 9 provinces participated in the fair, which was situated in tents provided by the Municipality in Taksim Square in May 26-31 2010. A total of TL 82.304 (USD 55.000) sales income was generated by 350 women.

3.1.5.2 Diyarbakır Gift Fair:

A gift stand for new year has been established at the Diyarbakır Babil Shopping Center again with the participation of five (5) CATOMs in Diyarbakır. The opening ceremony was held by the Governor of Diyarbakır on December 24, 2010 and the exhibition was open until January 9, 2011. A total of TL 8.229 (USD 5.486) sales income was generated by 94 women.

3.1.5.3 Christmas Bazaar:

A total of TL 1.755 (USD 1.170) sales was realized through the gifts produced by Cermik CATOM within the scope of the International Christmas Bazaar in November 30, 2010 in Istanbul.

A total of TL 833.000 (SD 555.000) was achieved in 2010 while the total sales were TL 389.000 (USD 259.000) in 2009. Establishment of Yeseren Düsler Textile Factory undoubtfully plays an important role in increased sales.

3.2 Trainings

Strengthened skills and increased knowledge are important elements to achieve human development and women’s empowerment. For this reason, training and education activities form an integral part of the project and its goals. Trainings within the scope of the project are provided on sales and marketing, communication, gender equality, design, human and woman’s rights, cooperatives and management. The project helps to build an integrated capacity by combining production-related technical skills training with awareness-raising training on subjects concerning women’s rights.

3.2.1 Gender and Reproductive Health Trainings for Men

One - day seminars were organized in Gaziantep province on March 12, 2010 in order to strengthen women’s participation in social life. A total of 26 people from CATOMs and state institutions participated in the seminars and a total of 275 women attended all seminars organized in nine (9) GAP Provinces.

On the other hand, in response to the demand from the region, seminars were held for men in the 9 provinces that comprise the GAP region to strengthen women’s participation in social life within the scope of the project.

The seminars were given in Batman, Siirt, Şırnak and Mardin on October 25 – 28, 2010 and given in Diyarbakır, Sanliurfa, Adıyaman, Gaziantep and Kilis on December 6 – 10, 2010.

The contents of these seminars were similar to the contents of previous seminars given for women in November – December 2009 in the GAP provinces. The contents were prepared in line with the aims of the project and the project activities.

Representatives from state institutions and various NGOs participated in the seminars.

13 men from Governorates, 173 men ( 44.8 %) from Provincial Directorates of National Education, 33 men ( 8,6 %) from Provincial Directorates of Health, 27 men (7 %) from Provincial Offices of Muftîs, 17 men from Provincial Directorates of Agriculture, 13 men each from Provincial Directorates of Youth and Sport and Provincial Directorates of Social Services and Child Protection, 11 men from Provincial Directorates of Police, 3 men from Provincial Directorates of Culture and Tourism, 1 man each from Provincial Directorate of Environment and Forest, Provincial Directorate of Public Works, Provincial Directorate of Population and Directorate of National Employment, 2 men from Provincial Library, 5 men from Universities, 9 men from Offices of Village Headmen, 7 men from Provincial Gendarmerie Commanders, 8 men from Municipalities, 7 men from CATOMs, 4 men from Youth and Culture Houses, 23 men from GAP RDA and 13 men from various NGOs, a total of 384 men, participated in the seminars.

Gaziantep province had the highest rate in terms of the number of participants with 99 men while Batman province had the second highest rate with 98 men. The rate of participants from Provincial Directorate of National Education was 64 % in Gaziantep and 88 % in Batman. Diyarbakir and Sirnak provinces had the lowest rates with 15 participants. Moreover, 15 establishments were represented in Sanlıurfa, 8 establishments were represented in Sirnak, 7 establishments were represented in Diyarbakır and 6 establishments were represented in Batman. On the other hand, 172 participants represented education sector, 33 participants represented health sector, 27 participants represented religious affairs, 23 participants represented development sector and 17 participants represented agriculture sector.

The general aim of these seminars is to raise men’s awareness as fathers, husbands, sons, brothers as well as proffessionals in order to increase women’s participation in social life and in decision making processes and to increase their accessibility to resources.

Some findings and suggestions can be summarized as follows.

· The target group is still in need of getting much information on the seminar’s main subjects such as Women’s Rights, Gender equality, Women’s/Reproductive Health. However, the participants were all tired of taking theoretical trainings within the scope of the various projects and requested more concrete hands on trainings relevant to their realities. Hence tackling issues in relation with their situations at the local level attracts the participants’ attention and helps them to internalize the content and promote positive attitudes. In other words, the seminar’s results were successful because the issues were selected to respond to the need of the local stakeholders in their daily lives.

· Use of locally available resources is beneficial with a view to facilitate participants’ understanding and promotes attitudinal change.

· Participatory training methods such as brainstorming, team-work and ‘question&answer’ are critical to keep participants’ attention and achieve positive results of the training. These participatory, interactive methods are also used for collecting data related to the target group and beneficiary groups.

· The participants expressed clearly their readiness to engage actively in similar projects. Therefore, there is need for preparation of an “Action Plan” to sustain the positive effects of the trainings, to achieve tangible results through state-institutions and to ensure clear follow - up.

The seminars organized for men were very satisfactory. The project team had valuable information on the target group and new ideas to shape the Act Plan. It can be clearly seen that the results of the seminars were much positive than expected and aimed.

3.2.2 Quality Control Training

Quality control training was given by a senior expert to the young women working for Argande atelier in May 2010. During this 3–day practical training, issues of building self–control system, and main components of quality control were covered. 35 women participated to the atelier.

IV – ACHIEVEMENTS UNDER OUTPUT 4

The aim is the creation of new fashion and embroidery designs for each of the nine provinces by nine well-known fashion designers in Turkey and the establishment of market connections.

4.1 9 Fashion Designers for 9 Provinces - ARGANDE

Under this component, Turkey’s most recognized fashion designers in close cooperation with women in the region prepared products to be sold in big stores. In addition, by making the cultural heritage visible, the Project helps the perception of the region to grow in a more positive way based on local cultural treasures, diversity and women’s income generating activities.

The project also has a branding externality, based on the above mentioned points, with emphasis on strong regional features such as people from the region, human diversity and the efforts of women to integrate their cultural and social values into global knowledge and commercial markets. The products coming out of women’s atelier are now being marketed with a visibility program that combines the creativity of Southeast women with fashion designers and their activities in Istanbul and elsewhere in Turkey. The activities carried out during 2010 can be summarized as follows;

· Argande’s first fashion show was put on at the “ Istanbul Fashion Week” (IFW) jointly organized by ITKIB, MTD and BMD. The fashion show took place on 4 February 2011 at 18:00 hrs in Hall A. http://www.undp.org.tr/Gozlem2.aspx?WebSayfaNo=2400

· All choreography, art directorate, the choise of music and lighting was supported by volunteers. Besides the 21 models agreed to participate in the show free of charge .

· The 2011 Fall / Winter Collection’s catalogue shootings were done on 16 January 2010 in the old Sümerbank Building in Istanbul. The building owner became a sponsor for the Project.

· The 2011 Fall / Winter collection was prepared with the addition of new designers. The designers of the Winter collection were as follows: Alex Akimoğlu, Hatice Gökçe, Hakan Yıldırım,Özgür Masur, Rojin Aslı Polat, Simay Bülbül,Gamze Saraçoğlu, Mehtap Elaidi, Berna Canok, Rana Canok, Ezra Tuba Çetin, Zeynep Tosun, Günseli Türkay, Aida Pekin. The selection of models was made at the Istanbul Art Academy together with the model’s outfit rehearsal was made at the Istanbul Art Academy in one (1) full day.

· All the necessary information for the preparation of catalogues to be handed out in the show were forwarded to one of the PR company. Furthermore gift packages were made for the show. The DVD including information on Argande and Bıttım Soap was included and the packages were distributed to the guests.

· The Argande stand was prepared where Argande’s collections were exhibited during the Istanbul Fashion Week event in February. The stand arrangement was made by Mudo.

· The 2010 Spring / Summer collection was manufactured and delivered to Mudo.

· The catalogues for 2010 Spring / Summer and 2011 Fall / Winter collections were published and the 2010 Fall / Winter collection was delivered to Mudo to receive their quotation and order. Production was made and the products have been offered for sale.

· A meeting was held with the make up and hair design team which was essential for the show and catalogue shoot.

· Meetings were held with the designers for preparation of the Argande 2011 spring / summer collection. The concept of the collection and fabrics were presented to the designers.

· Argande’s second fashion show, Argande 2011 spring / summer collection, was put on at the IFW on August 27, 2010. This collection was coordinated by Hatice Gökce and four (4) well – known designers, Rojin Aslı Polat, Alex Akimoğlu, Günseli Türkay and Bihter Ayda Pekin, gave volunteer support. The choreography was prepared again by Bilge Tuğsuz. http://www.elle.com.tr/ifw-argande-defilesi-VideoDetay/120.aspx

· The 2011 Spring / Summer Collection’s catalogue shoots were done by the volunteer team in November 2010 in the GAP region.

· Orders for Argande 2011 spring / summer collection were taken in December 2010. Due to lack of preparation time, the fashion show for Argande 2012 Autumn / Winter collection will not take place within the scope of IFW on February 4-6 2010. However, a stand will be prepared where Argande’s collections were exhibited during CPI Premier within the scope of IFW. On the other hand, the project team decided to apply to IFW to be held in August 2011 for taking place for Argande brand.

· The ÇATOM Stories book has been published for distribution to the guests and an exhibition booth has been set up for the hand craft exhibition jointly organized by Directorate General on the Status of Women and GAP administration in accordance with 8 March World Women’s Day.

· An expert on fashion design and production has been recruited together with a short term expert on textile business support to give assistance on issues of organization of structure of the company, following-up the procedures of the new factory to be established and monitoring market connections.

· With the support of Istanbul Municipality, Argande billboards decorated the streets of Istanbul for a third time on May 30 and June 6, 2010.

· Argande stand was showcased at the “MDG + 10 Regional Conference Europe & CIS” in Istanbul on June 8-9, 2010 organized by UNDP, UNECE and the Turkish Government with more than 250 participants including at Ministerial level, from 20 countries in the region and opened by the Turkish Prime Minister. (http://www.istanbulmdg2010.org/) The stand attracted great interest of participants from local and international institutions.

· A director and a cameraman came to Batman in November 2010 to prepare a short – documentary of Argande project.

· A stand was prepared where Argande’s collections were exhibited within the scope of “WomanIst” which was an international women meeting helded in November in Istanbul.

In summary, all establishments and individuals have supported Argande Brand voluntarily, with the sense of social responsibility. Argande products have been offered for sale with the voluntary support of Mudo, at the biggest 15 Mudo shops in 7 provinces. Demir Design volunteered to contribute to the creation of Argande brand in general and prepare printed and visual materials. Production of the collection was made by ateliers established in Batman ÇATOM and Mardin Ömerli ÇATOM and Istanbul Textile and Apparel Exporter Associations (ITKIB) provided training support. MAC and volunteer professionals, Bilge Tuğsuz, Ahu Yağtu, Beril Kayar, Gencer Bavbek supervised on brand styling, artistic work and photography. Models, volunteered for the fashion show. Hatice Gökce and well – known fashion designers in Turkey gave great support for the brand.

V – ACHIEVEMENTS UNDER OUTPUT V

5.1 Project Monitoring

The Project Steering Committee meeting was held on 28 January 2010 with the participation of GAP Region Development Administration (RDA), UNDP, Swedish Embassy, State Planning Organization, General Directorate of Social Services and Child Protection and General Directorate of Women’s Status. The meeting started with a general update on the project progress and in the discussions session, sustained cooperation between institutions was emphasized.

VI. CONCLUSION

The women of the region face the multiple barriers that exclude them to exercise their basic rights to participate in the meaningful life of their community. This fact is also identified by the 2010 MDG Report of Turkey (http://www.undp.org.tr/publicationsDocuments/TR%202010%20MDG%20Report_EN.pdf). The 2010 Progress Report of the EC http://ec.europa.eu/enlargement/pdf/key_documents/2010/package/tr_rapport_2010_en.pdf) specifically mentions the economic and social rights of women with special focus on domestic violence, honour killings, forced marriages, barriers to girls’ education. Furthermore, the region’s economy is not growing fast enough to create employment opportunities for women nor men. In this context, women’s entry into the labor force can be promoted through remedial action aimed at strengthening women’s capacity to establish economic enterprises and skills training.

Improvement of conditions for women will at the same time contribute to reducing gender inequalities, enhance human resources and embrace the social development in Turkey. Supporting women in the region will inevitably play a significant role in granting them an economic freedom that will enhance their life conditions, opportunities, and achievements.

The Project integrates key dimensions of meeting women’s needs in order to increase their ability to involve more actively and productively in social and economic life. In this project context, by taking important steps within output 1, output 2, output 3 and output 4, concrete developments can be seen in women’s lives and livelihoods.

OUTPUT 1: Local authorities and commercial actors will have greater capacity and knowledge to design local employment programs that favor women’s participation in the labor force.

· A textile factory was established in order to increase women’s participation in the labour force in the last quarter of 2010. 200 women have been employed at the factory.

OUTPUT 2: Women’s production capacity will be advanced through increased market links.

· A total of TL 45.135 (USD 30.090) raw material support was given to four ateliers in Urfa, Batman and Sirnak.

· 112 women participated in several atelier works were organized in Urfa, Şırnak, Mardin, Batman and Diyarbakir.

OUTPUT 3: The targeted beneficiary women will have strengthened capacity to enter labor markets and the social lives of their communities.

· A total TL 39.878 (USD 26.586) was achieved as sales income through direct marketing. 98 women benefited from the sales income.

· Supported ateliers had sales revenues during 2010 as: Besni Dough Atelier TL 19.885 (USD 13.257), Mardin Kisnis Restaurant TL 37.996 (USD 25.331), Batman Airport Cafe TL 28.740 (USD 19.160), Siirt Catering TL 40.200 (USD 26.800). 161 women and 1 man benefited from the sales income.

· TL 451.000 (USD 300.000) sales were realized through custom manufacturing made at Yeseren Dusler Dorsa Textile Factory. 215 women benefited from the income.

· TL 90.533 (USD 60.486) worth sales were realized through several fairs. 444 women benefited from the sales income.

· Trainings on quality control and gender and reproductive health were given. A total of 694 people participated in the trainings, 384 of them were men.

· TL 125.124 (USD 83.435) sales revenue achieved through Argande Brand. 200 women benefited from the sales income.

OUTPUT 4: The commercial image of the region will be improved strongly towards women’s productivity through the innovative subproject “Nine Fashion Designers for Nine Provinces”.

· Argande 2010 Fall/Winter Collection was prepared by 15 designers and the collection was offered for sale in 15 Mudo shops in 7 provinces.

· Argande 2011 Spring/Summer Collection was prepared by 4 designers and the production has been started.

During the year of 2010, a total of 10 experts contributed to the Project, 3 of them on design and product development, 2 of them are visual documentation, 4 of them on financial corporate technical support and 1 expert was on gender and reproductive health.

Next Steps

-The Steering Committee Meeting will be held in February 2011.

- The project will continue to provide design support, technical support for quality assurance, as well as marketing support to find diverse sales channels to sell the products. Supported ateliers are located in various provinces and these ateliers are mainly run by the CATOM focal points, and cooperative partners as relevant, in close consultation with and guidance of the project manager. The training and sales activities will be closely monitored by the project management to ensure quality and equitable access to all target women.

- Production (design) workshops will be organized with the participation of a total of 90 women in 9 GAP Provinces.

-Trainings on sales and marketing, interpersonal communication and management will be organized with the participation of 750 women.

-Studies on possibilities and opportunities of exporting products shall be carried out to achieve concrete sales results.

-A two – day study tour regarding design and marketing with a NGO from Syria will be conducted with the participation of 9 – 12 representatives from each GAP provinces.

-Studies on fair trade shall be carried out with a view to result in sales agreements.

-Opening ceremony of the textile factory will be organized.

- A children daycare facility will be established within the textile factory, to build a model.

-An event will be organized in Sırnak within the scope of International Women’s Day.

-The Argande 2011/2012 Autumn/Winter Collection’s catalogue shoots will be done by the volunteer team in the GAP region.

-A video with duration of approx. 60 min. of the atelier Works and interviews with beneficiary women of the project in the region will be prepared.

The project and the generated income through production ateliers and the Argande brand are fully owned by the women of the region. The project also looks into alternative institutional models for implementation with a view to increase the number of participants and to ensure equitable distribution of project benefits among women.

Future

The ongoing “Innovations for Women’s Empowerment in the GAP Region” project has been proceeding with sound steps and began to deliver significant improvements to the lives of the beneficiary women and their societies. Considering the level of economic engagement that women were engaged in, the progress is significant. This change and impact created on women’s lives can be observed through interviews and testimonies of women. The institutional structures are available to include as much women as possible and to ensure that as much women benefit from the generated sales as possible.

On the other hand, as mentioned in the previous sustainability note presented to Sida, the project attaches priority in ensuring that the established companies and institutional structures are sustainable both in terms of management and finance. While the technical support provided focuses on design and marketing aspects, the project puts efforts to develop capacities within the companies and cooperatives to ensure that the members can also establish business networks and generate incomes themselves. Similarly, the marketing channels should further be diversified to ensure as secure financial flow as possible. Strengthened structures will also include strengthened brand identity.

In addition to sustainability of the social and economic impact created, the replicability prospect is also important for the project. There are a number of local initiatives across the country aiming at supporting women’s entrepreneurship, most of which face challenges with regards to marketing of the women’s products. In this sense, the experience of the project is valuable for the government for replication in the approach, as mentioned in various platforms. Therefore, upscaling the results of the project for policy purposes will also be an area that needs to be focused on.

These issues are some of the areas that the project will focus in the remaining periods, while strengthening and sustaining achieved results would need further technical and marketing support.

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İSVEÇ ULUSLARARASI KALKINMA İŞBİRLİĞİ AJANSI TARAFINDAN DESTEKLENMİŞTİR.

2010

�

INNOVATIONS FOR WOMEN’S EMPOWERMENT

IN THE GAP REGION

PROJECT

ACTIVITY REPORT (January – December 2010)��

�

Project Execution Centre: GAP Regional Development Administration, Akbayır Mah. 104. Cad. No: 115/2, Karaköprü, Şanlıurfa

GAP Regional Development Administration Liaison Office, Mesnevi Sok. No: 27, 06690 Çankaya, Ankara

Project Regional Office: GAP RDA Regional Directorate, P.K. 155 Urfa Tünel Ağzı 63000, Şanlıurfa���� Proje Yürütme Merkezi: GAP İdaresi Başkanlığı, Willy Brandt Sokak. No:5, 06680, Çankaya, Ankara� Proje Bölge Ofisi: GAP BKİ Bölge Müdürlüğü, P.K. 155 Şanlıurfa Tünel Ağzı 63000, ŞanlıŞanlıurfa��

�

SUPPORTED BY SWEDISH INTERNATIONAL DEVELOPMENT

COOPERATION AGENCY

Newly adjusted Human Development Index (HDI) indicates that with a value of 0.679, Turkey is listed among countries in the “High Human Development” category, ranking 83rd out of 169 countries.

62 percent of the unemployed women say they cannot work because they are housewives. According to Vatan newspaper, women who migrated to the bid cities from rural areas of Turkey had difficulties in finding a job because of lack of education (Vatan 1,13)

OUTPUT 1

Local authorities and commercial actors will have greater capacity and knowledge to design local employment programs that favor women’s participation in the labor force.

OUTPUT 1

Local authorities and commercial actors will have greater capacity and knowledge to design local employment programs that favor women’s participation in the labor force.

Although the factory was established two months ago, it is expected that opening ceremony will be held in the first quarter of 2011.

OUTPUT 2

Women’s production capacity will be advanced through increased market links.

OUTPUT 2

Women’s production capacity will be advanced through increased market links.

The market channels used within the project include various channels such as fairs, local shops, malls and fair trade

OUTPUT 3

Through training programs, women are more able to enter the labor market and be integrated in the social lives of their communities.

60 % of the factory sales were realized through export marketing while 40 % of them were realized through domestic marketing.

OUTPUT 4

The aim is the creation of new fashion and embroidery designs for each of the nine provinces by nine prestigious and well-known fashion designers in Turkey and the establishment of market connections.

� TURKSTAT Household Labour force Survey, 2010 (1 March 2011)

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