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8/13/2019 Gamo Lexgh

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HEALTH IS WEALTH


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TELEVISION COMMERCIAL


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SCOTTS EMULSIONScotts Emulsion is a childrens

health supplement which claims to

help the bodys natural resistance

to infections and develop strong

bones and teeth.


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INTRODUCTION OF PRODUCT


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THEMES/AMBIENCE


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FIGURES IN THE COMMERCIAL

Children, boys and

girls, around 6-12

years old

They are active andalways happy in any

condition.

Strong againstchallenge and keep

active from morning

to evening


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BACKGROUND AND PLACE

BACKGROU

ND OF

NATURE

HOUSE

RIVE

RPARK


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THEACTION

S


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LANGUAGE AND EXPRESSION

HELPING KIDS GROWSTRONG AND

HEALTHY

MOTHERS

HAPPYEXPRESSION


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ITEM

Scotts emulsion food supplement

well known for cod liver oilcontains vitamin A ,D ,DHA


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TYPE OF SHOTS

MID SHOT LEVEL SHOT

HIGH-ANGLE

SHOT

LOW-ANGLE

SHOT


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SPEED OF SHOTS

Fast motion-

-While the children are cycling,running,&

swimming

-theyre really active, excited and healthy

Average motion-

-While focusing the girl consuming a spoon ofproduct

-her expression reflects delicious taste &


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THE TRANSITION OF SHOT


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MODEL/ACTORS


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AUDIO STIMULATION


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SCALE OFPRODUCT

At final scene-A bottle of scottsemulsion is shown

- The size is not too big or small

- Good scale for an advertisement


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FACTS AND FIGURES

The advert shows the content of productCLEARLY.

Ingredients of the product

vitamin A,D and DHA

The manufacturer-GSKGLAXO SMITH KLEEN

Famous and trusted company

At the end of of scene Product seems shiny with orange light around bottle(theme

product colour)

Product seems more beautiful and attractive

The

manufacturer-


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BILLBOARD ADVERTISEMENT


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INNERSHINE

InnerShine Prune Essence plus Camu Camu isra health supplement meant for adolescencewhich claims to bring out the healthiness withinand shines it to the world.

The all-new InnerShine Prune Essence plusCamu Camu is enhanced with Camu Camu, afruit that contains high levels of Vitamin C. Thisdrink also contains maltodextrin to give your

body 2x more fibre for better digestion. Drink InnerShine Prune Essence plus Camu

Camu today to gain the confidence to shineabove all!


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INTRODUCTION OF PRODUCT


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THEME/AMBIENCE

WELLNESS

HEALTH

BEAUTY


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LOCATION


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PICTORIAL ELEMENT


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WRITTEN MATERIALS


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ARRANGEMENT OF ADVERTISEMENT


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SYMBOLS/SIGNS


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AMBASSADOR


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ACTIONS TAKING PLACE


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LANGUAGE


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LIGHTING


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OTHER STRATEGIES


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NEWSPAPER ADVERTISEMENT


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GAMOLEX GOLD

Gamolex Gold is a juice health drink based on bynatural ingredients without the use of harmfulchemicals and suitable for use for various healthpurposes.

It is manufactured by D`Herbs Healthy Sdn Bhd, aMalaysian company which is first established onthe year 2010.

The product targets people of age 50 and aboveand functions to prevent an array of illness as wellas to provide fitness and health to the body.


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THE MANUFACTURER

The label is clearly shown in the

newspaper to inform the readers

about their manufacturer.

Gamolex Gold is manufactured by

the company DHerbsHealthySdn Bhd which has been going on

about three years and one of the

bestseller product in market today.

Promoting their company and theirother products


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FACTS AND FIGURES

Showing interesting facts that make

the product even more trustable as

a health product which is made by

natural ingredients and is safe to

use.

Contain 30 best herbs in the world ;

acai berry, honey, habbatussauda,

pomegranate juice.

Formulated by combination of

traditional food and sunnah

Without preservative and added

sugar

Tells the readers how the product

are even more economical with

bigger package


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PRICE AND LOCATION

For the two products, the

price are stated for both in

the peninsular of Malaysia

and Sabah Sarawak.

Location to get the productsare informed beforehand ;

jamu stores, online

shopping, salon and

farmacy


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EXTRA INFORMATION

Readers who wish to get extra

information about the product can

easily make a call to the phone

numbers and fax given.

Visitting the website stated

Also, to keep up with the current

development of the product as well

as the company, readers can open

the facebook page given


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THE TAGLINE

We believe in Gamolex Gold! It is highly potent The words used are able to convince readers about how

effective the product is.

Even with simple sentences


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THE AMBASSADORS

Popular actors are used to

promote this product.

Shows how the product is widely

promoted.

Can attract people easily as they

are known widely all aroundMalaysia of all ages.

Especially targeting people of

their age

Suitable to be used by both men

and women.Veteran actress, Norlia Ghani

Veteran actor, Rahim Razali


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TESTIMONIAL

After I practice Gamolex Gold, my health problem wanes.

As Im growing older and yet still acting, various illness and

pain and sore keep coming. This is my secret. No need for

cane anymore!

The pictures show her condition before using this product

and after using it. (Before using Gamolex Gold)her condition is bad ;

backache, cramp and other common sickness faced by

people of her age.

(After using Gamolex Gold)looks very convincing, healthy

and are in her best condition.

Used as daily supplement, not just when in pain.


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This is my secret to being macho and awesome at even old age. Before

this, I was frequently having headache. But now, I am more energetic than

ever, beating those who are way younger than me. Follow my lead

In the picture, before he was practicing Gamolex Gold, he was having some

serious headache but after using it, he looks very healthy and happy,almost ready to do anything.

Gamolex Gold gave succeeded in curing his pain and keeps him healthy.


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PACKAGING

Very bright colour ; fruit colour,

attracting readers at first look.

The newspaper ad shows two

different packaging where the two

products are of similar function

(brings health to the body of theuser) but a slight different in the type

of ingredients used.

The packages are covered with

complete information of the product

price, ingredients

Readers are able to make thesepackages as a guidance to easily

search for the product when they

intended to buy it at the store.


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LANGUAGE

The language used for the ad is malay, which

is Malaysian mother tongue, that can be

understood by Malaysian native of all races.

The sentences used are also so simple andnot so complex, can be well comprehend by

readers of all ages.


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PROS AND CONS OF EACH ADVERTISEMENT


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TELEVISION ADVERTISEMENT

Advantages of TV advertising: Though television advertising may not make an instant sale like search engine advertising, it strongly influences

customers and slowly persuades the target market.

Television advertising enables the product to hit large number of people (at regional and national level) in shortspan of time.

Television helps in conveying a message (advertisement) with visuals, sound and action. Advertisements can also target local people with independent stations and local cable network channels.

Different segments of people like children, house wives, young people are targeted by organization throughdifferent channels (cartoon) at different timings (time at which many people watch TV).

They provide flexibility and selectivity options for customers to choose a product offered by many companies. Creative television advertisements can easily attract people and makes them to buy products. This is very

advantageous for small businesses.

Disadvantages of TV advertising: Costs involved in television advertising is very high as it need to be repeated for many times and so it costs

more to air advertisements on television channels. Television advertisements are short, so they do not convey more about the product.

Television advertisements are sometimes obscure (mess up), as they do not show relevant information onproducts.

If television advertisements are not creative then people do not show interest to see them and do not buy theproducts.

Some times television advertisements will be in such a way that people do not believe it, so they do not buy theproducts.

It is difficult to modify television advertisements unlike advertisements of print media.

Producing a television advertisement involves hiring scriptwriters, actors, video editors, or an advertisingagency. So, it is a complicated procedure


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BILLBOARD ADVERTISEMENT

AdvantagesHuge and eye-catchingTargets a large and diverse marketEasily registered informationIncreased frequency of consumer exposureEffective medium of awareness advertisingTargets middle and upper classesPhotographic information (strong visual effect)Builds company reputation and product image

Quick rise in salesGuaranteed audienceCustomers find youDisadvantagesHigh costs for brief exposureRisk from vandalism, weather conditionsVisibility issueStationary mode of advertisingTime insensitiveNo feedbackNo advantage of spaceDoes not target a specific marketShort term advertising toolLimited information


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NEWSPAPER ADVERTISEMENT

AdvantagesDifferent types of print media (newspapers and magazines) have a loyal readership. This can be very useful for advertisers as compared to advertising on the Internet.

If you are targeting a particular geographical area, you can do so with ease through print media. For example, a local newspaper would be a best medium to advertise about a newshopping complex.

You can choose the size of the advertisement space. This will help you to plan the budget of the expenses to be incurred while advertising.

Certain forms of print media have a very loyal fans following in terms of readers. This would guarantee you added readership.

Magazines and newspapers are always in the eye amongst public. Magazines are read for a period of a month, which brings more attention to an advertisement. You can even advertise through brochures or leaflets depending upon your target audience. If the information is in detail, a brochure can prove to be an apt option. A leaflet in that

case, would be useful for a brief message.

DisadvantagesThe cost incurred can sometimes be expensive considering the medium you choose.

The shelf life of any particular print medium is limited. Newspapers for example, are amongst the public eye only for a day.

This medium may not always give you a wide reach. Internet, on the other hand, can target a global audience.

There is a limitation in terms of the kind of people who may actually read your message. The particular newspaper may not actually be accessible every time to your target group,which means, your message may be missed! The Internet on the other hand, can be accessed from anywhere.

You may have to plan months in advance to advertise in print media. It does not offer you f lexibility when you are faced with a tight deadline.

Advertisements may get lost in all the clutter of editorial and ads by competitors.T he Good

Its fast, an ad in a magazine may take three months to break. A newspaper ad can come out the next day. If you need businessfast, this is great.

Newspapers have a wide array of editorial topic selection to match what you are advertising. For example, if you are selling car parts, you can place your ad in the papers cars andautos section, or have it placed next to news stories about cars. Newspapers also have international news, local news, etc., all of which help you focus your advertising effort.

You get a lot of room, if you need it. Remember, long copy always sells better than short copy. The broad area of a newspaper page is ideal for long copy. Newspapers can insert your catalogue, flyer or whatever pre-printed materials you might have. You can use them to distribute reader response items, such as coupons, contest entry forms, surveys, and other such things.

Newspapers can reach large numbers of people, depending on circulation. Large urban dailies, for example, may easily reach 1 or 2 mil lion potential buyers overnight.

They are available nationally, regionally, or locally.

Newspapers allows you to reach possible non-readers who might be part of your secondary target audience.

They tends to be cheaper than other media, depending on a number of variables.

Newspaper ads are easier to produce, and thus less costly. A TV ad, for example, may require special effects, actors and video footage, etc. Newspaper advertising is good for repeat exposure, a vital element of effective advertising. Readers need to see something an average of six to eight times before they see an ad

or respond to it. Newspapers can reach people who otherwise have little access to other media.

Many people buy newspapers not for the news, but to find out whats on sale today, or whats happening today. cinema ads are a prime example.

They have better local market penetration than magazines.

You have more options in terms of space and unusual ad configurations.

You can use dealer listings. The Bad Newspapers tends to charge relatively high-cost premiums for less than full-run purchases. They are flat, and more than literally. In other words, they dont beep, squeak, blast and make noise as do radio and TV.

They do not have the reach other media forms, such as national magazines.

They are not conducive to last minute changes because of tight printing schedules.

Newspapers do not produce as high a frequency level as other media forms.

Large space ads are very expensive and their longevity is fleeting.

Ads in newspaper tend to compete heavily with other ads on the page. Clutter is not good for your ad, but in a newspaper, there is usually a lot of clutter. Use of colour is crappy, and does not equal that of magazine color quality.

They tend to deliver only to an adult audience. If you have products targeted at teens or even college students, a newspaper probably wont reach these people.


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IMPROVEMENTS THAT CAN BE MADE


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THE BEST MEDIUM OF ADVERTISEMENT


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WHY?

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