gaming lab - how to prepare for an international fair?
TRANSCRIPT
![Page 1: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/1.jpg)
Gaming Lab – How to prepare for an international fare
![Page 2: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/2.jpg)
Introduction
![Page 3: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/3.jpg)
On the menu this afternoonINTRODUCTION by FDC, Flega and Startups.beFLANDERS INVESTMENT & TRADE: support if you go abroad by Peter and Peter
2 Groups
Group 1TESTIMONIAL: Fishing cactus by SophieOVERVIEW OTHER FARES by Eline, Dutch Game gardenTIPS & TRICKS by Thibaut, Startups.be
Group 2PITCHING WORKSHOP by Annick Colman
After the coffeebreak we switch groups
FLEGA café: network drinks and presentation of their 2016 report
![Page 4: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/4.jpg)
Flanders Investment & TradePeter Bulckaert & Peter Jaspers
![Page 5: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/5.jpg)
![Page 6: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/6.jpg)
MATCHINGEVENTATGAMESCOM
EnterpriseEuropeNetwork
![Page 7: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/7.jpg)
EnterpriseEuropeNetwork
![Page 8: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/8.jpg)
EnterpriseEuropeNetworkVlaanderen• Mission:• Partnersearchthrough B2Bmeetings,brokerageevents,companymissions• Partnersearchthrough POD-database• KMO-feedbackfor EUCommission• ErasmusforYoungEntrepreneurs• Accesstofinance information• Generalinformationconcerning Europeanprojects,internal market,regulations,activities.• Promotional activities concerning the netwerk
![Page 9: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/9.jpg)
MatchuingeventatGamescom
![Page 10: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/10.jpg)
Matchingevent
![Page 11: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/11.jpg)
Matchingevent
• Informationand registration:www.b2match.eu/gamesmatch2016• ForFREEbutyou need aticketfor the degamescombusinessarea.• Twoways to takepart• Developers,investorsand editorscan book and bebooked.• Serviceprovidersormoregeneral oriented institutionskanbe booked bbut cannot book themselves.
![Page 12: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/12.jpg)
Matchingevent
![Page 13: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/13.jpg)
Matchingevent
• Before registering you can checkwho hasalreadyregistered and what they offerorlookfor.• Throughtab“participants”• “Search”possibility also exists• 40participants atpresent.Registering ispossibleuntil August10thso possibly 100participants inthe end• Checkregularly if there arenewparticipants haveregistered.
![Page 14: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/14.jpg)
Matchingevent
![Page 15: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/15.jpg)
KoningAlbertII-laan37|BE-1030|BRUSSELS|BELGIUMwww.flandersinvestmentandtrade.be|[email protected]
twitter.com/fitagency |twitter.com/InvestFlanders |www.linkedin/groups
PeterJaspers([email protected])VerantwoordelijkeEnterpriseEuropeNetwork-FIT
![Page 16: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/16.jpg)
![Page 17: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/17.jpg)
SUBSIDIES FORINTERNATIONALISATIONYves Roekens, diensthoofd subsidies, Flanders Investment & Trade
![Page 18: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/18.jpg)
AboutFIT
![Page 19: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/19.jpg)
Worldwidenetwork
![Page 20: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/20.jpg)
Onzediensten
![Page 21: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/21.jpg)
27-29juniExportbeurs
DeExportbeursverenigtallerelevanteexpertenvoorinternationaalondernemeninBrussel(Tour&Taxis).Ukanontmoetingenhebbenmet:• HetvolledigebuitenlandsenetwerkvanFIT;• Specialistenuitdebankensector,logistiekesector,verzekeraars,
voedselveiligheid,enz.;• OnzepartnersenexpertenUNIZOInternationaal,Voka,Agoria,
Essenscia,Feviaenveleanderen;• DeadviseursInternationaalOndernemenvanFIT;• Talvanandereexpertenendienstverlenersophetvlakvanexport
eninternationaliseren.
![Page 22: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/22.jpg)
SUBSIDIES FORINTERNATIONALISATION
![Page 23: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/23.jpg)
Basicprinciples
1. Limiteddifferentiationtowardtargetgroups1. Startingexporters2. Forupcomingcountriesandeconomies
2. Administrativesimplification(from8to4subsidycategories,uniformsupportrates,standardallowances,manylimitingconditionsremoved,…)
3. Flexibility:freedomofchoicefortheapplicant,…4. Radicallydigital5. Costum-madeprojects
![Page 24: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/24.jpg)
Generaltermsandconditions
• Theapplicationtermlimitedevenmore:fromaleast15calenderdaysto7calenderdaysbeforethestartoftheproject.• Possibilityforlastminuteapplications.• ApplicantsmustgenerateadequateaddedvaluefortheeconomyandemploymentinFlanders.• AllobligationstowardsFlandersInvestment&Trademustbemet.• Approvedexpenditurewillbesubsidizedtoamaximumof50%.
![Page 25: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/25.jpg)
Two-trackedapproach
1. Generalinitiatives1. Businessprospection tripsoutside theEuropeanEconomicArea(EEA)2. Participationininternationaltradefairsorparticipation in(or
organizationof)equivalentnicheevents3. Developmentandtranslationofdigitalcommercialinternational
businesscommunication4. Establishmentofprospection officesoutsidetheEEA.
5. Custom-madeprojects:helpsaddressthespecificneedsofenterprisesthatfallunder theEuropeandefinition forSMEs,businessassociations,jointchambersofcommerce(mainlyfocusedongrowthcountriesandeconomies)
2. Maximum4projectsperyear(including aneventualcustom-madeprojectsingrowtheconomies), freetochosebytheapplicant.
![Page 26: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/26.jpg)
1.BusinessprospectiontripsoutsidetheEEA
• Subsidybasedonstandardsupportratesfortravelandaccomodationexpenses.• Largecountriesnolongersplitupintoregions.• MandatorycontactwithlocalFITofficeremains(visit,byphone,...).• Condition“newmarket”remains.• Forwho?:sme’s(Europeandefinition),businessassociations,jointchambersofcommerce(thosewhichdon’treceivestructuralfinancing).
![Page 27: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/27.jpg)
2.ParticipationinforeigntradefairsA. Fairslistedindirectory‘MessePlaner’:• Limitationoftwotradefairparticipationspercalendaryeargone.• Limitationofmax.4xsametradefairoveraperiodof8yearsgone.• Participationinownnamegone(inexchangethelogo‘FlandersStateoftheArt’mustbemadevisibleonthestand).
• Unifiedsupportrateofmax.5000euroforfairsin- andoutsidetheEEA(calculation:floorspace+25%).
• IfoutsidetheEEA:supportalsopossiblefortravelandaccomodationexpenses.
• FairswhereFIThasastand(calculation:floorspaceminus25%).• Forwho?:sme’s(Europeandefinition),businessassociations,jointchambersofcommerce(thosewhichdon’treceivestructuralfinancing).
![Page 28: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/28.jpg)
2.Niche-events
B.Niche-events(fairs,congressesandseminarsnotlisted,...)
• Limitationmax.2niche-eventsperkalenderjaarvaltweg.• Limitationmax.4xsameniche-eventoveraperiodof8yearsgone.• Participationinownnamegone(inexchangethelogo‘FlandersStateoftheArt’mustbemadevisibleonstand/workshop/rentedroom,tabletop,…).
• Activeparticipation(oforganisation)remains(justgoingtolistenisnotsupported).
• Subsidy:aflat-ratecontributionof2500euro.• IfoutsidetheEEA:supportalsopossiblefortravelandaccomodationexpenses.
• Forwho?:sme’s(Europeandefinition),business associations, jointchambersofcommerce(thosewhichdon’treceivestructuralfinancing).
![Page 29: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/29.jpg)
3.Establishmentofprospectionoffice• Officemustlegallybeapartoftheapplicant’scompanyororganisation,• Supportformostoftheoverheadcostsofthefirstworkingyear(salarycostsexcluded).• Principleofthehub-functionremains.• Maximumcostsaccepted100.000euro.Expense-audit.• Officelocationfreedomofchoicebytheapplicant.• Forwho?:sme’s(Europeandefinition,alsolargercompanieswithafirmfootholdinFlanders),businessassociations,jointchambersofcommerce(thosewhichdon’trecievestructuralfinancing).
![Page 30: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/30.jpg)
4.digitalcommercialinternationalbusinesscommunication• Designedtopromotetheapplicant’sproductsorservicesabroad,• InalanguageotherthanDutch.• Externaldevelopment/translations(noownsalarycosts).• Newmultilingualwebsites/webshops, corporatefilm,…• Mandatoryfeatureofthelogo‘FlandersStateoftheArt’.• “Paper”businesscommunicationisnolongersupported(choiceforradicallydigital).
• aflat-ratecontribution of1.500europerapplication.Minimalproofofexpenses.
• Forwho?:sme’s(Europeandefinition),businessassociations,jointchambersofcommerce(thosewhichdon’treceivestructuralfinancing).
![Page 31: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/31.jpg)
5.Custom-madeprojects• Flexibleenvraaggericht.• Custom-madeprojectsshouldnotbeinthelistofgeneralinitiatives.• Acceptedcostslimitedto25.000eurofordevelopment,organizationandimplementationoftheproject.• Maximumonecostum-madeprojecteverytwocalendaryears.• Focusongrowthcountries/economies(listFIT).• Forwho?:sme’s(Europeandefinition),businessassociations,jointchambersofcommerce(thosewhichdon’treceivestructuralfinancing).• DecisionbyCEOFITonadviceofboardofdirectors.
![Page 32: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/32.jpg)
Evaluationcriteria
• Advicesgivenbyforeignnetworkandthefilemanagers.• Professionalcharacteroftheapplicantandtheapproachoftheinitiative.• AddedvaluefortheeconomyinFlandersingeneralandintermsofemploymentinFlandersmorespecifically.• Forlargeramountthefinancialsituationoftheapplicantistakenintoaccount.
![Page 33: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/33.jpg)
Overviewapplicants,initiativesandsupportrates
Initiativessme
LargercompaniesBG– JCoC’s Cooperations
(not recievingstructuralfinancing)
Businessprospection
tripsX X
Trade fairs/niche-
eventsX X
Digital international
business
communication
X X
Prospection offices X X XInternational custom-
made projectsX X X
Support rates
50%(or75%)ofaccepted costs
50%of acceptedcosts
50%ofacceptedcosts
50%of acceptedcosts
![Page 34: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/34.jpg)
Initiatives
SMELargercompany
(=double sme)
Foothold in
Flanders
BG– JCoC’s Cooperations Maximal support
(not receivingstructuralfinancing) ineuros
Business prospection
tripsoutsideEEA*X X
na(standard ratesdependingonduration and
destination oftrip)
Fairs/niche-events
(worldwide)X X Fairs:5.000/(7.500)
Niche:2.500/(3.750)
Digital business
documentation
(worldwide)
X X 1.500/(2.250)
Prospection office
outsideEEA*X X X 50.000/(75.000)
International* custom-
made projects
(wereldwide)
X X X 12.500/(18.750)
Support rates
50%(or75%)ofaccepted costs
50%ofacceptedcosts
50%of acceptedcosts
50%of acceptedcosts
*Enkelmogelijkvoor‘nieuwemarkten’,waaropdeaanvragernoggeenofeenbeperkteafzetrealiseert.
![Page 35: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/35.jpg)
Inpractice
• Applicablefrom01/05/2016• Applicationfrom01/05/2016onward• Newonlineapplication-tool
![Page 36: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/36.jpg)
Conclusions
1. Limiteddifferentiationtowardtargetgroups1. Startingexporters2. Forupcomingcountriesandeconomies
2. Administrativesimplification(from8to4subsidycategories,uniformsupportrates,standardallowances,manylimitingconditionsremoved,…)
3. Flexibility:freedomofchoicefortheapplicant,…4. Radicallydigital5. Custom-madeprojects
![Page 37: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/37.jpg)
Q & A
![Page 38: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/38.jpg)
Testimonial: Fishing CactusBy Sophie Shiaratura
![Page 39: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/39.jpg)
Going to Gamescom
Sharing our XP
![Page 40: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/40.jpg)
It was our first time²
- First time with 100% Fishing Cactus IP- First time at Gamescom on our own
![Page 41: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/41.jpg)
Our own game
- 25% completed at Gamescom- 1 month from Early Access- Niche game
![Page 42: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/42.jpg)
Why Gamescom? Why now?
- Proximity- Size- Budget- Indie Arena- Beta testing- Feedback- Press- Community
![Page 43: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/43.jpg)
On our own
- Budget- Booth- Hardware & peripherals- Furnitures- Decoration- PR - Communication - Marketing- Business- “Hosting”- Accommodation
![Page 44: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/44.jpg)
Our Gamescom with numbers
- 5 days- 11 hours/day- 9m² Booth- 4 computers- 1 game- 15-20 minutes of Demo- 540 players- 5 teammates
![Page 45: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/45.jpg)
The team
- Tech friendly- Knows the company- Knows the game very well- Talkative is a plus- Friendly is mandatory- English is also mandatory- Dress smartly
“Gamescom is very very very exhausting”
![Page 46: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/46.jpg)
Split that team
Business Booth
- Business contacts- Indies- Press
Entertainment Booth
- Press- Players- Indies
![Page 47: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/47.jpg)
Remember
- Pimp your booth (Flyers, candies, …)- Have enough machines accordingly to your demo- Court the press- Have keys ready- Entertain your players (gossips, making of)- Get feedback- Grow a community- Meet indies- Do giveaways- Dress smartly
![Page 48: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/48.jpg)
Thank You!
Sophie Schiaratura - PR Manager
Let’s keep in touch!
- [email protected] Twitter: @schiaraturas- Steam user: VirginRedemption
![Page 49: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/49.jpg)
Overview other faresBy Eline Muijeres
![Page 50: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/50.jpg)
Eline Muijres dutchgamegarden.nl
@dutchgamegarden
@ElineMuijres
Game Industry Events
![Page 51: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/51.jpg)
I wor
![Page 52: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/52.jpg)
![Page 53: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/53.jpg)
![Page 54: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/54.jpg)
TitelText
![Page 55: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/55.jpg)
Why go to a game event?• Showcase your game to players & industry
• Learn from talks
• Give a talk
• Meet press
• Meet publishers or investors
• Meet platform holders
• Meet other developers
• Look for talent/collaborations
• Get inspired
![Page 56: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/56.jpg)
Game events I’ve attended
A MAZE Berlin Game Dev Session Prague Quo Vadis
Casual Connect Europe GDC San Francisco Radius Festival
Central European Games Conference GDC Europe Respawn Gathering
Control Conference Global Game Jam Screenshake
E3 Incubate Festival Spillkonvent
Festival of Games Indievelopment SXSW
Firstlook INDIGO Select/Start/Play
Gamescom Ludicious ThisHappened
Game City PAX East Unite Europe
Game in the City Playful Arts Festival
![Page 57: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/57.jpg)
INDIGO & Control Conference
• Showcase open to everyone and free
• Belgian developers can join! (deadline August 19)
• Easy for beginners
27 & 28 September, Utrecht
• International speakers
• Both AAA & indie talks
• Low price
• Close to Belgium
• Mostly Dutch press
![Page 58: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/58.jpg)
UniteJune, Amsterdam
• International speakers
• Lots of Unity people
• Close to Belgium
• Mostly developers
![Page 59: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/59.jpg)
IndievelopmentMay, Utrecht
• International speakers
• Indie expo
• Cheap
• Close to Belgium
• Mostly students and indie developers
• Not a lot of business, but great talks
![Page 60: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/60.jpg)
FirstlookOctober, Utrecht
• Lots of young (hardcore) players from Benelux
• 10,000 - 20,000 visitors
• Close to Belgium
• Mostly AAA, they have special rates for indies
• No business or press
![Page 61: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/61.jpg)
GamescomAugust, Cologne
• Lots of players
• 300k - 400k visitors
• Close to Belgium
• AAA & indie
• Indie Arena
• Business area
• CROWDED
![Page 62: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/62.jpg)
GDC EuropeAugust, Cologne
• International speakers
• Relatively expensive
• Just before Gamescom
• Mostly developers
![Page 63: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/63.jpg)
RespawnAugust, Cologne
• International speakers
• Great party
• Just before Gamescom
• Mostly (indie)developers
![Page 64: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/64.jpg)
Quo VadisApril, Berlin
• Berlin Games Week
• International speakers
• Lots of business people (investors, publishers, services)
• Indie showcase
![Page 65: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/65.jpg)
A MAZEApril, Berlin
September, Johannesburg • Berlin Games Week
• Celebration of games as an art
• International speakers
• Lots of indies
• Alternative, experimental art games
• Great parties
• No business
![Page 66: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/66.jpg)
Casual Connect EuropeFebruary, Berlin
• International speakers
• Lots of business people (mobile, monetization, services)
• Nice indie showcase (plus awards)
• Large focus on F2P games
![Page 67: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/67.jpg)
EGXSeptember, Birmingham
• Lots of gamers
• 75k visitors
• Both AAA & indie
• Major publishers, lot of press
![Page 68: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/68.jpg)
Game CityOctober, Nottingham
• Art festival
• International speakers
• Lots of indies
• Alternative, experimental art games
• Great parties
• Usually some press (Guardian)
• No business
![Page 69: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/69.jpg)
GDC San Francisco
• Lots of publishers, press, developers
• Indie showcases
• Parties are important!
• Don’t waste your time going to talks
• Plan meetings around 6 weeks in advance
More tips: http://www.gamasutra.com/blogs/ElineMuijres/20160225/266607/Practical_tips_to_make_the_most_out_of_your_first_GDC.php
![Page 70: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/70.jpg)
E3June, Los Angeles
• All business event
• Focus on AAA
• Lots of press (they will be busy with AAA)
• Indiecade or Indie MEGABOOTH
![Page 71: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/71.jpg)
PAXJanuary, San Antonio - April, Boston - August, Seattle - November, Melbourne
• Lots of gamers
• around 100k visitors
• Both AAA & indie
• Indie MEGABOOTH
• Major publishers, lot of press & youtubers
• VIP dinners
![Page 72: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/72.jpg)
SXSWMarch, Austin
• Music, film, interactive
• Games Expo (lots of indies)
• International speakers
• Games expo is free, so lot of families
• Not a lot of press or other business
![Page 73: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/73.jpg)
Tokyo Game ShowSeptember, Tokyo
• Huge in Japan
• Lots of Japanese publishers want to bring Western games to the market
• Don’t go there without a translator. People don’t speak English!
• Hard to do business if you don’t know what you’re doing
![Page 74: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/74.jpg)
European Game Conferences
Barcelona Game Lab Barcelona JuneCentral European Games Conference
Vienna February
Game Dev Session Prague November
GIC Poznan Poznan October with huge Game Arena
Ludicious Zürich January
Nordic Game Malmö May
REBOOT Develop Croatia April
Sweden Game Conference Skövde September
![Page 75: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/75.jpg)
General event tips• Pitch your game in 2-3 sentences.
• Always have your game (or a video) with you.
• Take at least 300 business cards with you (put some in your wallet too!).
• Take people seriously, treat them equally.
• Drink water. Take some deodorant & mints with you.
• Don’t hang with people from your own country.
• No party invite? Hotel lobbies are the best!
![Page 76: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/76.jpg)
Showcasing your game• Actively invite people to play your game!
• Give away flyers or goodies (buttons, stickers)
• Look up rules of event (food or selling keys/merchandise allowed?)
• Mobile game? Hook it up to a big screen. Be visible!
• Make a special event demo of your game (5min)
• Have people subscribe to your newsletter
• Be creative with your booth
![Page 77: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/77.jpg)
Low budget?• Indiecouch! indiecouch.org
• Share Airbnb with other developers
• Share booth with other game
• Apply for funds and scholarships
• Apply for awards
![Page 78: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/78.jpg)
Thank you!
@dutchgamegarden
@ElineMuijres
![Page 79: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/79.jpg)
Tips & Tricks to prepare yourselfBy Thibaut Claus
![Page 80: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/80.jpg)
![Page 81: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/81.jpg)
![Page 82: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/82.jpg)
![Page 83: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/83.jpg)
TimetableGamescom for Tradevisitors• August5,isfor trade visitors and themediabusinessarea: businessarea(halls2-4)
Wednesday,August17,2015* 9:00a.m.- 7:00p.n.
Thursday,August18,2015 9:00a.m.- 8:00p.m.
Friday,August19,2015 9:00a.m.- 8:00p.m.
Publicarea: entertainmentarea(Halls5-10)
Thursday,August18,2015 10:00a.m.- 8:00p.m.
Friday,August19,2015 10:00a.m.- 8:00p.m.
Saturday,August20,2015 09:00a.m.- 8:00p.m.
Sunday,August21,2015 09:00a.m.- 6:00p.m.
![Page 84: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/84.jpg)
Programme
• B2B:17-19thAugust• Beercafe :17th@5pm
![Page 85: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/85.jpg)
Your Mission
• Whoareyou?• Whatisyourstartupallabout?• Whatisyourambition?• WhydidyouapplytoTNW?• Whatdoyouexpectfromtheconference?• Whodoyouwanttomeetthere?• Whatisyourexpierence inpitching?Training?• Whatisyourbusinessmodel?
![Page 86: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/86.jpg)
Figures
• Extensivesupportfromtheentiregamingindustry,frombiginternationalpublisherstosmallcountry-specificbrands
• Gamingcommunityfromdeveloperstopublishersandpresstospecialistretailersandconsumers
• 350,000visitorsfrom88countriesplayfullydiscoverednewworlds
• Over37,500tradevisitors
![Page 87: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/87.jpg)
HallplanofCologneExhibitionCentre
![Page 88: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/88.jpg)
Thebooth
• Flatscreen toshowdemo’s• Meetingplace
![Page 89: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/89.jpg)
• In2015
![Page 90: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/90.jpg)
• In2016
![Page 91: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/91.jpg)
BusinessAreaGamescom isoptimallyorganizedtoreceivetradevisitors:Therelaxedandexclusiveambienceofthebusinessareagivesyoutheopportunitytotakeadvantageofthetradefairforyourpersonalbusinesssuccess.
![Page 92: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/92.jpg)
Tradevisitortargetgroups• Whichtargetgroupsisthegamescom aimedat?Allthosewhoaresignificantforsuccessfulbusinessinthegamessector:allkindsoftrade,buyersandsuppliersaswellasContentProvider,DeveloperandPublisher,tonamejustthemainones.
• Withthelatestinnovationsandpremieresgamescom istheworld'slargesttradefairandeventhighlightforinteractivegamesandentertainment.
![Page 93: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/93.jpg)
Sectors• ContentProvider• Developer• Service• Retailtrade• Wholesaletrade• Manufacturer/productioncompany• Onlinetrading• Publisher• Mailorder trade
![Page 94: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/94.jpg)
Getthemostoutofaconference!
![Page 95: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/95.jpg)
“Want to know the best way to waste your company’s time
and money? Go to a conference without having
any goals.”
Getthemostoutofaconference!
![Page 96: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/96.jpg)
• Mostcommongoals:Learn/report,meetpeople/extendnetwork,closedeals,recruit
• Informalinteractionscanbemoreinterestingthansessions=>connecting&plan
• Golunch/dinnerwithsuspects/prospects• Takenotesatconferencesorafterameeting• Don’twaitonthebooth=>beproactive&standup(booth&out)
Getthemostoutofaconference!
![Page 97: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/97.jpg)
DON’TCHATwitheachothersSTANDUP
![Page 98: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/98.jpg)
DON’TLEAVEThebooth
![Page 99: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/99.jpg)
BEPROACTIVE
![Page 100: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/100.jpg)
STANDUP
![Page 101: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/101.jpg)
![Page 102: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/102.jpg)
• Mostofyour(potential)competitors/suppliersarethere
• Havedifferentpitches(salesvsinvestor;short[30sec]vsaverage[1min]vslong[2min])
• Have(a)list(s)of– companies/people(function/title)youwanttomeet– “Activities”youwanttoattend– Questionsyouwanttoaddress
• Beproactiveandstandup• UseTwitterashooker
Getthemostoutofaconference!
![Page 103: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/103.jpg)
• Mostcommongoals:Learn/report,meetpeople/extendnetwork,closedeals,recruit
• Informalinteractionscanbemoreinterestingthansessions=>connecting&plan
• Don’twaitonthebooth=>beproactive(booth&out)
• Golunch/dinnerwithsuspects/prospects• Takenotesatconferencesorafterameeting
Getthemostoutofaconference!
![Page 104: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/104.jpg)
![Page 105: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/105.jpg)
![Page 106: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/106.jpg)
• Prepareyourquestions,goodies(ifany)• Businesscardsassupport(segmentpeople/cy/features,followup,…)
• Don’thookthemwithademobutwithapitch
Getthemostoutofaconference!
![Page 107: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/107.jpg)
“Luck iswhat happens when preparationmeets opportunity”
Seneca
![Page 108: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/108.jpg)
• Fewdaysbeforeyourtravel,closeallyourworktofocusontheconference
• Prepare!Prepare!Prepare!• During/afterTNW;Followup!
Getthemostoutofaconference!
![Page 109: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/109.jpg)
• Accommodation(s)• SenduslogoEPS,twolinespitches,tags,contacts–Wewillprovideapitchdeckbasedonreceivedinfo
– ThesePitchDeckswillbesentto press andcontacts you wantto meet
• Pressrelease• USK
Lastchecks
![Page 111: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/111.jpg)
ContactProjectManager• TimEndres
Tel.+49221821-3894• Writee-mail
Exhibitor• NikolaFunk
SalesManagerExhibitorsTel.+49221821-2880Writee-mail
• PiaSchulzSalesManagerExhibitorsTel.+49221821-3311
• Writee-mail
• ChristinaRennerProjectAssistantTel.+49221821-3253
• Writee-mail
DirectMarketing• Björn Remmel
DirectMarketingManagerTel.+491806089999Writee-mail
Press• Accreditation-teamgamescom
Tel.+49221821-3950Fax+49221821-3544
• Writee-mail
• KathrinMünkerCommunicationsManagerTel.+49221821-2528
• Writee-mail•
![Page 112: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/112.jpg)
ContactAdvertising• ClaudiaSchiefer
CommunicationsManagerTel.+49221821-2367Fax+49221821-3544
• Writee-mail
• MichaelaRoggendorfCommunicationsServices(Advertising)Tel.+49221821-2624Fax+49221821-3454
• Writee-mail
HotelService• Ingeborg Baumhögger
HotelServiceTel.+49221821-2370
• Writee-mail
• NoraWitteCommunicationsServicesTel.+49221821-3082Fax+49221821-3544
• Writee-mail
• DanielSchmidCommunicationsServices(PR)Tel.+49221821-2333
• Writee-mail
Supportingprogramme• LauraEnderes
EventManagerTel.+49221821-3214
• Writee-mail
![Page 113: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/113.jpg)
Appendix
![Page 114: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/114.jpg)
Events
• Indoorevents• Outdoorevents• Family&friends• Cityfestival• Cosplay village• Campus
![Page 115: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/115.jpg)
Indoorevents
• Rcdriftgames
• Lasergame
![Page 116: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/116.jpg)
Outdoorevents
![Page 117: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/117.jpg)
Familyand friends
• HeadisTable tenniswith your head
• “EvangelischeJugend”comogne meets gamescom
• Retrogaming
![Page 118: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/118.jpg)
Cityfestival• Atthisyear’seditionyoucanlookforwardtoalargeamount
offun.Youwillbeabletoexperiencemusicandentertainmentonthestages!
• Subjecttochange!
![Page 119: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/119.jpg)
Cosplay village
![Page 120: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/120.jpg)
Campus• Speakers’CornerSpeakers’corneroffersexcitingspeeches,discussions,presentationsandshowedallaboutmediapedagogy,theprotectionofminorsandofcourse,games.
• Gamescom jobsand careers
![Page 121: Gaming Lab - How to prepare for an international fair?](https://reader031.vdocuments.site/reader031/viewer/2022030316/5878ff301a28ab49608b7937/html5/thumbnails/121.jpg)
Flega café: networking & report 2016