gamification: the quest for more fun

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presents KELLIAN ADAMS @greendoorlabs Gamification: The Quest for More Fun

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Learn about game design in this deck. Slides taken from the Gamification: The Quest for More Fun class covering the principles of game design and user engagement taught by Green Door Labs at Intelligent.ly in Boston.

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Page 1: Gamification: The Quest for More Fun

presents

KELLIAN ADAMS@greendoorlabs

Gamification: The Quest for More Fun

Page 2: Gamification: The Quest for More Fun

The  Quest  for  More  Fun

Page 3: Gamification: The Quest for More Fun

www.greendoorlabs.com  |  [email protected]  |  

@greendoorlabs

Take-­‐Aways

1. Any  process  can  be  playful2.    Some  elements  of  fun3.  A  process  for  crea?ng  play

Page 4: Gamification: The Quest for More Fun

www.greendoorlabs.com  |  [email protected]  |  

@greendoorlabs

Page 5: Gamification: The Quest for More Fun

www.greendoorlabs.com  |  [email protected]  |  

@greendoorlabs

Gamify:  To  make  any  product  or  

process  more  fun  

(ie:  Playful  Design)

Page 6: Gamification: The Quest for More Fun
Page 7: Gamification: The Quest for More Fun

www.greendoorlabs.com  |  [email protected]  |  

@greendoorlabs

Page 8: Gamification: The Quest for More Fun

www.greendoorlabs.com  |  [email protected]  |  

@greendoorlabs

GRADESCHOOL DRIVING

What  is  (not)  fun?

DATING SHOPPING

Page 9: Gamification: The Quest for More Fun

www.greendoorlabs.com  |  [email protected]  |  

@greendoorlabs

Some  things  we’ve  learned  at  GDLFUN

• Easy  to  learn• Not  a  lot  of  wait  Kme• Story  or  theme  based• Not  too  much  info  at  once• I  have  to  respond• I  have  a  role• I’m  expecKng  to  play• I  can  improve• Clear  goals• Challenging  (enough)

NOT  SO  FUN

• High  barrier  to  entry• Makes  me  feel  stupid• Rules  or  technology  I  don’t  get• Overwhelming  info• Lots  of  wasted  Kme• My  skills  aren’t  needed• I’m  surprised  or  taken  off  guard• Someone  spoonfeeds  me• I  feel  like  I  can’t  win• Convoluted  goals

Page 10: Gamification: The Quest for More Fun

www.greendoorlabs.com  |  [email protected]  |  

@greendoorlabs

1. Technology2. Forced  play3. Kidstuff  or  Easy  Stuff4. Broken/Imperfect  games5. Appealing  visuals

Things  that  don’t  matter  as  much  as  you’d  expect

Page 11: Gamification: The Quest for More Fun

www.greendoorlabs.com  |  [email protected]  |  

@greendoorlabs

Start  with  your  goals  and  restrictions

Say  “Yes  And…”

Test,  test  and  test

Page 12: Gamification: The Quest for More Fun

www.greendoorlabs.com  |  [email protected]  |  

@greendoorlabs

1. Any  process  can  be  playful2.    Some  elements  of  fun3.  A  process  for  crea?ng  play

Page 13: Gamification: The Quest for More Fun

www.greendoorlabs.com  |  [email protected]  |  

@greendoorlabs

Page 14: Gamification: The Quest for More Fun

Course TitleCourse TitleINSTRUCTOR NAME