gamification house rules
TRANSCRIPT
• 5 levels
• Find the violation of our house rules and click to
ban them -> points per click
• Collective mission: unlock the price packages per
level & grand price
• Gratifications as motivation to
play along: personal score & badges!
Gamehub: blog.wienerlinien.at
• Facebook integration: possibility
to share personal score,
badges & contents of the house
rules
• Invitation of Facebook friends
-> points for personal score
• Everybody has the chance to win
in every level!
Involvement
Contents
• things that passengers do not like -> research
• things that we do not like passengers to do
• things that hold everyone up
• 613 registered players
• ~42.500 clicks
• 307.000 points
• 21.000 Blogvisits
-> usually ~400/day
Results: Day 4
• Attractive prices & talking about them constantly
• Achievements -> 10k Badge during game
• E-Mail reminder per Level
• Gameupdates via social media
-> posting score, „bets“ regarding
unlocking the next level,…
How to motivate players to stay tuned
• more than 1.000
registered players
• 168.347 clicks
• 1.920.165 points
• 56.010 Blogvisits
Final Result – after three weeks