gamification - food for fun
TRANSCRIPT
Helping Foodbanks get more donations
Michiel Andreae (@MichielAndreae)
Foodbanks aren’t getting enough food.
They can not service all those in need
Let’s help
People aren’t helping because:
- Lack of money
- Don’t care
About 0 – why would it be fun to donate?
Let people die starving
Get enough people to care about the problem
Share stories of people who have donated
Share stories of people who have received food
Website: Food for Fun
People register a player profile
Per kgs of food donated you get XP/Food miles
Food miles can be changed to discounts to entertainment (cinema, theater, Disney)
Start! Free cinema ticket
Donate 3 kgs more to get next Fun item
55%
Measure at foodbank how much food people donate
Give XP after weighing
Leaderboard with most generous donors
Participating companies who give discounts get special recognition
Points Rewards Actions Leaderboards Challenges (Give X amount this week) Being the hero Recognition Gifting Fame/attention (for top players and for
participating companies)
Socializers – show on your Facebook how much you’ve donated and get your friends involved
Achievers – get the most food donated and receive rewards (discounts/free tickets)
Explorers – find new ways to get more people to donate food
App: FoodVille Player is responsible for a food bank Per level X in-game people have to be fed by the player – this number increases slowly Players have to do (in-game) quests to get more food/funding for their foodbank Quests: campaign at in-game mall, donate to actual food bank to get more in-game coins, interview someone related to foodbank and post video on Youtube
In-game micro-transactions to get more coins
Gains from micro-transactions go to actual food banks to buy food for those in need
In game coins get you:
- More food to give out
- Increased storage for supplies
Game mechanics used:
Points
Being the hero (feeding people in game and in real life)
Gifting
Organizing (being the manager of the foodbank)
Socializers – Show global number of in-game people helped so that people work together to help the largest number possible
Achievers – Keep reaching level after level