8/7/2019 Gamification Feb 24 2011

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vent Details:ate: Thursday, February 24, 2011 me: 5:30PM Networking and ntrepreneurs Showcase, 6:30PM scussion and Insights ace: Hilton Sco sdale Resort, 33 North Sco sdale Road, o sdale, Arizona 85250 gistra on: Members and MIT Alumni $40 Non Members $45 At the Door $55

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The Buzz in Gami ca on Our second event for 2011 is a trending subject in Silicon Valley and top entrepreneuricirclesGami ca on. This event is for tech company founders, CEOs, brand marketeand industry insiders. We will discuss basic components along with de ni ons, trenand major players. A endees will learn to iden fy how and why they should build gamechanics into their products and services, no ma er what sector or ver cal they serv

Program Overview Gami ca on, according to Wikipedia, is the use of game play mechanics for non gaapplica ons in order to encourage people to adopt the applica ons. Gami ca on wo

by making web sites, so ware and technology mengaging by encouraging desired behaviors taking advantage of the humans psychological pdisposi on to play games. The technique persuade people to perform chores they ordinaconsider boring, such as comple ng surveys, onlshopping, or reading a web site.

Why does gami ca on ma er? It is the growbuzz in venture rms, marke ng departments

among entrepreneurs. M2 Research es mates gami ca on projects will generate $

billion in revenues by 2015. It will grow from just 3% of social media marke ng budgin 2010 to more than 23% by 2015. Experts an cipate gami ca on can be applied totypes of businesses including health care, nancial services, transporta on, governmetraining, and more. Register Today!

Gami ca on is responsible for driving key metrics that ma er to developers, marke npros and the CSuite. Engagement is the primary metric, along with meliness, frequency of return, dura on of visits, virality, and user ra ngs. Learn more how these metricare impac ng expecta ons in so ware and online programs.

Topics for Discussion:

What is Gami ca on Improving Engagement The New Power Metric The Future of Gaming Game Mechanics and Metrics How to Apply Game Mechanics Case Studies Best and Worst Examples Reward, Loyalty Programs, Point Systems and Virtual Currency

Using Gaming to Make your Business A rac ve to Investors

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