gamification
Post on 14-Sep-2014
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Gamification and its impact on businessTRANSCRIPT
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Gamification in the changing world
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What is Gamification ?
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Gamification is the use of game-thinking and game mechanics in non-game contexts in order to
engage users and solve problems. Gamification is used in applications and processes to improve user
engagement, ROI, data quality, timeliness, and learning -Wikipedia
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Examples: Reward points for
sharing experiences on location based
platforms.
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Examples: Reward points for
sharing experiences on location based
platforms.
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RedCritter Tracker incorporates gamification elements such as badges, rewards, leaderboards, and ribbons into project management.
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Gamifying Fitness at Fitocracy
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Gamification in the Enterprise
• Google a day http://youtu.be/mpPK0aktC-Y
• Gamification for employee performance and HR at Rypple, a salesforce.com company
http://youtu.be/Fpw97AIYQ-Q
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Critique
• Gamification is an extension of already existing concepts - Happy hours, Loyalty programs etc• “Gamification is marketing bullshit, invented
by consultants as a means to capture the wild, coveted beast that is videogames and to
domesticate it for use in the grey, hopeless wasteland of big business, where bullshit
already reigns anyway” moral philosopher Harry Frankfurt