gamification 101 session 1
TRANSCRIPT
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Gamification 101Session 1
Alireza Ranjbar Shourabi
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@ARSHourabi @ALMgames
Owner / Co-founder Art of Light and Motion Animation/Game studio (12 years)
@SpatialWits Co-founder Gamification Designer (Neuroscience startup)
@Faranesh (@KSNA) Gamification/Growth Hacking Designer (e-Learning
platform startup) @Hamsaa
Gamification/Growth Hacking Consultant @IGA : Iran Gamification Association
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Career / Job / Hobby / Habit What is your current job or career?
Gamification Designer / Growth Hacker What is your hobby?
Meditation Model-Cars Collection Model-Animals Collection
What are your habits? Waking up early Drinking Water
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Career / Job / Hobby / Habit What is your current job or career?
Gamification Designer / Growth Hacker What is your hobby?
Meditation Model-Cars Collection Model-Animals Collection
What are your habits? Waking up early Drinking Water
![Page 5: Gamification 101 session 1](https://reader036.vdocuments.site/reader036/viewer/2022062306/587faeb81a28ab107e8b507b/html5/thumbnails/5.jpg)
Career / Job / Hobby / Habit What is your current job or career?
Gamification Designer / Growth Hacker What is your hobby?
Meditation Model-Cars Collection Model-Animals Collection
What are your habits? Waking up early Drinking Water
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Games
Play these games : Clash of Clans Boom Beach Candy Crush Saga Plants VS Zombies 1/2 Traffic Rider Monument Valley Life Line
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Gamification
The Process of (What is a process?) Game-Thinking and game Mechanics To Engage users and Solve Problems.
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Business
What is the number ONE thing we want from our customers?
How can we have that?
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Engagement definitions
Connection between a consumer and a product or service.
The period in a romantic couple’s relationship during which they are preparing and planning to spend the rest of their lives together.
The period of time at which we have a great deal of connection with a person, place, thing, or idea.
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Engagement
There is no single metric on the Web or in mobile technology that breaks down or sufficiently measures engagement.
Recency Frequency Duration Virality Ratings
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Engagement Old / New
Simply put, engagement does not follow
revenue. Instead, behind engagement, revenue
follows.
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E score explained
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Broccoli Example
Htas2r38 gene (blocks the uptake of iodine to the thyroid)
70% of all humans Takes the average child 12 years to
go from hating broccoli to loving it. Force Convince Airplane game / Stops working after
a while Use sauce / Health issues of sauce Action / Achievement / Reward loop
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Gamification Don’ts
Business’ core problem PMF Actual game Poor infrastructure Disastrous customer service
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Gamification Divisions
Structural / Content
Exterior Interior Social Good
Customer / Employee
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Gamification 101End of Session 1Thank you for Listening!
Alireza Ranjbar Shourabi