games:edu 09 alice taylor
TRANSCRIPT
Learning in leisure time
C4’s educational remit
TV wasn’t working for education
Now maybe ½ our spend is on games
Why do we games? 5 reasons.
# Because our audience loves games.
The primary findings in the survey of 1,102 youth ages 12-17 include:
› Game playing is universal, with almost all teens playing games and at least half playing games on a given day.
› 97% of American teens ages 12-17 play some kind of video game.
› 99% of boys say they are gamers and 94% of girls report that they play games.
US data = UK data
UK data = US data
# Because games can teach anything
(Games aren’t like school)
“Games teach that failure isn’t bad, and that collaboration isn’t cheating.” (Henry Jenkins)
# Because games are still evolving
# Because games can print money
# Because games are TV time
C4 Education’s game plan:
Perennial teen-centric topics +
…annual zeitgeisty themes.
Work 100% with UK indies
Go for the interesting price range
Bow Street Runner, game #1 (done)
Collaborative partnerships =
(The Great Sperm Race)
Routes, game #2 (done)
GamesHomepage
SneezeBreeder
ExperimentalRegister
FilmsProfile
PrizesFacts
TalkGinger Dawn
Life, Jim!Install Widget
Mutants
0
20000
40000
60000
80000
100000
120000
140000
160000
Column 1
Routes data
Episode: FAT
Episode: BOOZE
Routes audience types
1. Slight female bias2. 50% teen audience3. UK dominant
audience4. = beers all round
1066, game #3 (done)
Smokescreen, game #4 (September)
Privates, game #5 (Feb ’10)
The Curfew, game #6 (April ’10)
Unnamed science, game #7 (May ’10)
Cover Girl, game #8 (May ’10)
This lady is 44 years old.
How do we measure success?
Social trends coming up
› [email protected]› www.channel4.com
› www.wonderlandblog.com› [email protected]
› With thanks and apologies to Sydney Padua (www.2dgoggles.com) for borrowing her (amazing) Ada Lovelace (sl.29), and thanks and apologies to the creators of various photos found randomly on the internets.
Thank you!