Alternative App Markets

Presented by Abhinav Gupta, Lead Developer and CEO at

Game Scorpion Inc.

Why Alternative Markets?

Currently 2 Major Known Markets in GENERAL, iOS (Apple App Store) and Android (Google Play Market)Alternative Markets have LESS competitionThink of a Strip Plaza vs. a Shopping MallSome companies offer Benefits for Porting (Free Developer Accounts, Money, Devices, etc.)

What Alternative Markets Exist?

Mainly Android Alternative MarketsBlackberryWebOS (was HP now LG)MicrosoftMac/Linux/Windows PCWEB (Facebook/Browser/Firefox OS)

Tested Profitable Markets

Amazon (Kindle Fire) Android MarketBarnes and Noble (Nook) Android MarketBlackberry (BB10/Playbook) Qt/QNX Market (With Android to Blackberry porting tools)

Unprofitable Markets (THIS CAN CHANGE)

Samsung Android Store (WHY? Many users of Samsung Devices use the Google Play Market App over the Samsung Market/Store App) -http://www.100percentindie.com/ (Samsung and EA)HP TouchPad (Dead/Old market), HOWEVER WebOS now is owned by LG which will change the whole App world again!

Other Markets to Watch For

Console Markets (OUYA – Android Game Market)Appliance/Non-Mobile Device Markets (Samsung and LG Appliances, etc. all running on WebOS/Android. Cars, and various other devices running most likely an Android based system – Due to lower cost for Manufacturers to implement Android OS)

Amazon Tips and TricksAmazon is the closest to Apple in the Android SpaceOffer many development items similar to apple such as Game Cirlce for Game Developers, In App Purchasing, Advertising and much moreThe user base primarily consists of students, seniors and is now expanding to parents/families.Biggest strength: User Credit cards are on file, and so its easy for users to purchase apps.App Sales Volume: I generally make sales comparable to Apple volume (When comparing PREMIUM sales).Getting into the charts is much easier!Amazon offers a Free App A Day promotion on selected apps to boost downloads even more.

Blackberry TipsBlackberry holds special porting events throughout the year. I recommend holding onto your apps for those. I end up porting to Blackberry only during these events saving up my apps, and usually end up getting Playbooks, Devices, Money and other neat benefits. Blackberry really takes its time to focus on developers.Market Base Demographic: Business OwnersApps that do Well: Utilities, anything to do with chat/social/business, Games.

Nook Tips

MASSIVE income hereNook users are buyersPREMIUM ONLY MARKETMarket Base Demographic: Women and ChildrenApps that do Well: Childrens Games, School tools, Parent Apps, Utilities.

How To Test A New Market

After testing 20+ App Markets, I’ve come up with a 5 step method to test out if a market is worth investing your time and money.Don’t just take Market News as an Official Indicator of a Market.

How To Test A New Market

1. Do the most MINIMAL cost to entry (Which is usually a yearly membership fee) and time to port apps

2. Test 2-3 months worth of SALES numbers (Actual income)

How To Test A New Market3. GET A CHEQUE (This confirms that you will get paid and not taken for a ride by a market)

4. If the numbers make sense, continue, if not EXIT that market OR attempt other types of apps. (Every market has a DIFFERENT user base. What works on iOS may not work on Amazon. Example, our app Car Car Race Car (That took me 1 hour to make by re-skinning our old ASRI app) was a flop on iOS, but is now part of the top 200 in ALL NOOK APPS minting me some nice coin!)

5. If the numbers blow you away, then invest in ALL required items such as dev devices, systems, etc.

Thank You!Abhinav Gupta is the Lead Developer and CEO of Game Scorpion Inc. He is an App Developer, App Business Trainer and even a Motivational Speaker in the Mobile and Technology Industry.

Recognized as a professional in the field, he has had his hand in building and successfully publishing over 25+ apps in over 10+ markets including Apple, Google Play, Amazon, Barnes and Noble, Blackberry, HP WebOS, and several others.

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Abhinav Gupta