Case Study of Magazine Ownership‘GamesTM’

By Satpal Singh

Who is the magazine publishing company?

• Imagine Publishing is a UK-based magazine publisher, which publishes a number of video games, computing, creative and lifestyle magazines.

Where are they based?

• They are based in Richmond House that is in Bournemouth, Dorset.

What other magazine do they publish?

• Digital Photographer• Photography for

Beginners• iCreate• Web Designer• Photoshop Creative• Play • Pocket World • GamesTM• X360• Retro Gamer• SciFiNow

• Advanced Photoshop• Fantasy Artist• 3D Artist• Apps Magazine• How It Works

(circulation 38,012)[4]• Android Magazine• All About Space• All About History• World of Animals• Linux User and

Developer

What else do they do?

• As well as publishing Magazines, Imagine Publishing also publishes Bookazines and create and sell DVDs and even sell gifts such as mugs and folders which look after all your precious collection of magazines.

Are they a part of a bigger organization- what does the bigger organization do?

• Imagine Publishing is not apart of a bigger organization.

Is there an interesting history of ownership of the magazine, and if so what is it?

• In January 2006, the future of the magazine became uncertain after its publisher, High bury Entertainment, went into administration.

• On 20 January 2006, Imagine Publishing announced that they had bought GamesTM along with 23 other titles.

Who are the magazine’s core audience?

• Games™'s key audience profile is 90% males, aged 18-35 Its key target groups are:

• Industry professionals: As one of the most respected brands in the videogames industry, games™ enjoys the respect and attention of the world’s most important developers and publishers.

• Enthusiasts: The games™ brand attracts hardcore gamers with an appetite for more knowledge, for deeper insight. games™’s mission is to satisfy this audience in a way no other brand can.

• Sophisticated gamers: games™ is admired by an audience who demand more in-depth consumer advice and industry insight. It’s an intelligent, more considered, more affluent audience and one games™ is proud to boast.

How is the magazine marketed and advertised?

• The magazine is marketed on Twitter and Facebook. They all have there own pages on these social networking sites that engages the younger readers.

• They also have adverts in the other magazine ‘Imagine Publishing’ Publishes.