games 12 - the show that was
DESCRIPTION
Activision, EA, SEGA, 2K Games, Warner Bros, Ubisoft, PlayStation, Xbox, Konami, Capcom, Disney, THQ, Square-Enix, Eidos, Dubai Festival City, CygnusTRANSCRIPT
WHAT HAPPENED? A SUMMARY
THE VISITORS!
Day 1
7,563
Day 2
8,144
Day 3
5,013
Unaccounted Visitors
2,280
Total
23,000
THE*
VISITORS
United Arab Emirates
India
Pakistan
Philippines
United Kingdom
Egypt
Syrian Arab Republic
Jordan
Lebanon
Palestine
United States
Iraq
Iran
Canada
Sri Lanka
Bangladesh
South Africa
Saudi Arabia
Sudan
Australia
29.71% 22.36%
7.41%
4.77%
3.42%
3.24%
2.71%
2.61%
2.27%
1.85%
1.72%
1.48%
1.44%
1.43%
1.10%
0.79%
0.73%
0.67%
0.66%
0.50%
* Registered Visitors
THE TOP 20 NATIONALITIES!
THE GENDER
RATIO 92% 8%
THE GENDER BREAKDOWN!
Abu Dhabi 6.4%
Ajman 2.6% Al Ain
1.1%
Dubai 68.6%
Fujairah 0.2%
Khorfakkan 0.1%
Ras Al Khaimah 1.3%
Sharjah 19.1% Umm Al Quwain
0.7%
THE TALE OF
NINE CITIES
THE UAE VISITORS!
0% 5% 10% 15% 20% 25% 30% 35% 40%
11 - 15
16 - 20
21 - 25
26 - 30
31 - 35
36 - 40
41 - 45
46 - 50
51 - 55
56 - 60
61 - 65
66 - 70
71 - 75
29.2%
39.2%
14.6%
8.0%
4.2%
2.1%
1.3%
0.7%
0.4%
0.2%
0.1%
0.0%
0.0%
THROUGH THE
AGES
THE AGE BASE!
11 - 15 27%
16 - 20 42%
21 - 25 16%
26 - 30 7%
31 - 35 3%
United Arab Emirates
11 - 15 30%
16 - 20 44%
21 - 25 15%
26 - 30 6%
31 - 35 2%
India
11 - 15 24%
16 - 20 35%
21 - 25 16%
26 - 30 11%
31 - 35 5%
Pakistan
11 - 15 27%
16 - 20 16%
21 - 25 10%
26 - 30 18%
31 - 35 19%
Philippines
11 - 15 29%
16 - 20 33%
21 - 25 11%
26 - 30 11%
31 - 35 4%
United Kingdom
TOP 5 NATIONALITIES
AGE GROUPS
THE TOP 5 NATIONALITIES!
THE FACEBOOK FANBASE!
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
18 July 2012 25 July 2012
01 August 2012 08 August 2012
15 August 2012 22 August 2012
29 August 2012 05 September 2012
12 September 2012 19 September 2012
9709 LIKES 22 SEP 2012
THE FACEBOOK FANBASE!
13-17
18-24
25-34
35+
FEMALE 6.50% FEMALE
7.30%
FEMALE 3.00%
FEMALE 0.50%
MALE 31.00%
MALE 36.60%
MALE 14.00%
MALE 1.10%
THE FACEBOOK FANBASE!
UAE 67%
KSA 27%
OTHERS 6%
MOST POPULAR
CITIES DUBAI
RIYADH CAIRO
THE FACEBOOK REACH!
13-17 18-24
25-34
35+
FEMALE 7.7%
FEMALE 14.2%
FEMALE 6.5%
FEMALE 2.1%
MALE 15.2%
MALE 32.3%
MALE 17.9%
MALE 4.3%
1,973,481
TOTAL REACH
18 SEPTEMBER
224,043
HIGHEST SINGLE
DAY REACH
THE TWEETTERS!
TWEETS: 101 DIRECT MENTIONS: 643 INDIRECT MENTIONS: 1,063 FOLLOWERS: 2,237 SPAM: 418
#GAMES12
523
#PSATGAMES12
327
MOST TWEETED
HASH TAGS
THE YOUTUBERS!
Views • 8,415
Subscribers • 70
Shares • 27
Favorites • 12
Comments • 59
UAE 62%
KSA 23%
Others 15%
Countries Most Viewed
OPPA GAMES 12 STYLE! THE A-Z OF GAMES 12
GAMES 12 IN 30 SECONDS
THE MEDIA COVERAGE!
55
Outlets Languages
44 ONLINE
8 PRINT
3 TV
111 ONLINE
23 PRINT
3 TV
46% English
__________________
18% Arabic
__________________
36% Bilingual
137 Stories
MEDIA VALUE!
TOTAL MEDIA COVERAGE VALUE
US$ 250,000+
Online 40%
Print 59%
Online / Print 1%
Arabic 2%
English 95%
Arabic / English
4%
Magazine 13%
Newspaper 47%
Website 40%
RETAIL SALES!
GEEKAY GAMES’TOP 5
SALES & PRE-ORDERS
Top 5 Pre-Orders
#1 • Call of Duty
Black Ops 2
#2 • Resident Evil 6
#3 • Assassin’s
Creed 3
#4 • WWE 13
#5 • Halo 4
Top 5 Selling Titles
#1 • Pro Evolution
Soccer 2013
#2 • Guild Wars 2
#3 • One Piece
Pirate Warriors
#4 • Borderlands 2
#5 • LittleBigPlanet
PS Vita
RETAIL SALES!
FOOD & BEVERAGE RETAILERS & OTHER
FACTS
Food & Beverage Outlets
#1 • Americana
• Pizza Hut • Krispy Kreme • Hardees
#2 • Caribou Coffee
#3 • Desert Chill
• Ice Cream
Other Stands
Barbican • 11,000 bottles sampled
SAE • 96% Increase In Enquiries
Received
VISITOR FEEDBACK!
POST GAMES 12 WEB BASED SURVEY OF
247 VISITORS
WHICH DAYS OF THE SHOW DID YOU ATTEND?
First Day: Thursday, 20th September 26%
Second Day: Friday, 21st September 34%
Third Day: Saturday, 22nd September 28%
All three days! 12%
HOW DID YOU HEAR ABOUT THE SHOW?
Clicked on a banner on a website 25%
Heard about it on the radio 18%
My friend told me about it 62%
I was in the mall and this guy had this strange sign on his head and I followed
him.... 8%
Saw an ad on Facebook 34%
Saw the ad in the cinema 4%
WHICH GAMES SHOWS HAVE YOU ATTENDED BEFORE? GAMES 08
5% GAMES 09 6%
GAMES 10 15%
GAMES 11 39%
All of them 6%
None of them 46%
WHAT DID YOU THINK ABOUT THE VENUE?
Could be better 20%
Excellent! 40%
Satisfactory 34%
Terrible! 5%
RATE THE CHOICE OF GAMES ON DISPLAY!
Could be better 11%
Excellent! 62%
Satisfactory 26%
Terrible! 2%
RATE THE TIMING OF THE SHOW! Could be better
5%
Excellent! 57%
Satisfactory 36%
Terrible! 1%
HOW DID YOU RATE THE OVERALL EXPERIENCE?
Could be better 13%
Excellent! 47%
Satisfactory 35%
Terrible! 5%
GAMING COMPANIES AT THE SHOW!
2K GAMES
Activision
Disney Interactive
Studios Electronic
Arts
Microsoft Xbox
NCSoft
SEGA Sony PlayStation
Square-Enix
THQ
Ubisoft
Warner Bros Interactive
Entertainment
COMMENTS & FEEDBACK!
• More than happy with the event!
ACTIVISION
• The is best Games I have seen.
• Look forward to a bigger event next year.
GEEKAY GAMES • You did a great job with
GAMES 12. • It looked to be a roaring
success!
SQUARE-ENIX
• Congrats on a job very well done at GAMES 12.
• Great work on the marketing!
IGN • Congratulations on the
event. • It was a great success
for us and we look forward to work with you guys in future events.
SAE
• The show was very well organized and managed.
• THQ and Square Enix were very impressed and had good things to say about the whole event.
VIVA ENTERTAINMENT
