What you don’t know CAN hurt you: Understanding the true meaning of localization

How?

Why so few success stories?

Localization is a powerful tool that is poorly understood.

It’s an investment

with a return, not a

cost sink.

It’s an investment

with a return, not a

cost sink.

It’s an investment

with a return, not a

cost sink.

Localization =/= Translation

Localization =/= Language

It’s about building community around your product, not language.

Total Approach

Localizing Content

Language and

Usability Testing

Customer Support

Marketing

It’s about building community around your product, not language.

It’s about building community around your product, not language.

It’s a lot of work.

It’s a lot of work.

It’s a lot of work.

Now you know. Empower your games!