gameffective uses oktopost to promote brand awareness
DESCRIPTION
GamEffective successfully promoted its brand and the enterprise gamification market by leveraging Oktopost to distribute content across multiple LinkedIn Discussion Groups as well as Twitter.TRANSCRIPT
For B2B Social Marketing ProfessionalsGamEffective Customer Case Study
Company Background
Founded in 2012, GamEffective is an enterprise gamification platform for sales and customer service
The company provides packaged applications that gamify business -specific scenarios
GamEffective’s apps use gaming dynamics to increase employee engagement and performance
GamEffective’s Marketing Objectives
Boost Brand Awareness
Establish Thought Leadership
Generate Leads via Social Media
As a new brand in a new market, GamEffective’s primary objective was to increase brand awareness of the company itself, as well as the gamification industry at large.
GamEffective aimed to build a high level of trust and credibility among prospects to secure its status as a thought leader in the enterprise gamification industry.
As a B2B company, GamEffective sough to promote content across the social web, particularly in LinkedIn Groups, in an effort to target qualified leads and generate sales.
GameEffective: Marketing ChallengesCh
alle
nges
Our
Sol
ution
Drive awareness for an early-stage startup with limited resources
Bring attention to a fairly new industry - Gamification only gained widespread recognition in 2010
Engage with a large target audience through LinkedIn Groups
Accurately track engagement metrics generated by social media
Cost-effective, powerful marketing solution for major social channels
Easily distribute content on a large-scale across multiple social networks to build thought-leadership
Seamlessly join, manage and post to dozens of LinkedIn Groups
Message-level analytics for clicks, conversions and engagement
Oktopost: Socialize your B2B Marketing
Manage profiles and
company pages for LinkedIn,
Facebook, Google+ and
Twitter from one interface
Connect with prospects by viewing and responding to any comment directly from Oktopost’s
Social Inbox
AnalyzeLead Capture data to see which social
networks and posts generate
high-quality leads
Measure performance for
each social campaign, based
on key KPIs, engagement
statistics and top messages
GamEffective recognized that marketing to LinkedIn Groups and Twitter was the
most effective strategy for connecting to and engaging with B2B prospects.
Powerful LinkedIn MarketingOktopost offers the most innovative solution for managing LinkedIn profiles and
company pages, as well as posting to LinkedIn Groups on a large-scale. With over 260 million members and more than 2.1 million Groups, LinkedIn is the platform of choice
for B2B marketers.
Create tags for each LinkedIn Group for more targeted posting
Tag Group
s
Filter your Group search by number of members and engagement
Power Search
Schedule posts for dozens of LinkedIn Groups, for any day or time
Large-Scale
Posting Join or leave any Group, for any profile, directly from Oktopost
Manage Groups
As a new brand in a growing market, GamEffective knew that its path to
marketing success had to entail large-scale brand awareness campaigns
Spotlight on Social Analytics
Conversion tracking uses cookies to track if a user clicked on a link, even if the conversion happened weeks later
Easily see which social post a user clicked on, from which social profile and in which LinkedIn Group
Use conversion rates to refine and optimize the language, keywords and messaging of each of your posts
Measuring conversions – not just clicks, helps calculate the actual ROI of your social media marketing efforts
Oktopost helps us to manage dozens of LinkedIn Discussion Groups, create targeted
posts in minutes, and analyze the awareness-building process using the most in-depth social
analytics. (Gal Rimon, CEO and Founder, GamEffective)
GamEffective’s Results
Within three months, Oktopost helped GamEffective drive986 relevant visitors
to its website, primarily from LinkedIn Groups.
GamEffective started using Oktopost in September 2013
Drill-Down to LinkedIn Group Performance
Using Oktopost, GamEffective successfully optimized its LinkedIn marketing by analyzing which Groups generated the most
clicks and delivered the best overall performance.
Key Takeaways
Market to Relevant Social
Networks
Measure Your Performance
Distribute Content Consistently
Depending on if your company is B2B or B2C, focus only on the social networks that are most relevant. B2B marketers should emphasize LinkedIn Groups and Twitter, while B2C marketers should concentrate more on Facebook.
The only way to understand which messages – including the wording and links, appealed most to users, and yielded the most clicks and conversions, is by accurately monitoring your social media marketing performance.
Good content marketing is consistent. B2B audiences use social platforms to access a steady stream of content on a regular basis. Devise a content marketing schedule, and make sure it meets the needs of your prospects.
GamEffective effectively leveraged Oktopost to engage with target audiences
on LinkedIn and Twitter, build-up its thought leadership status, and drive a
significant number of relevant prospects to its website.
Find out more about how Oktopost can help you.
Thanks!
Questions? Feel free to contact us @Oktopost or find us on Facebook