gamechangers: shaping the future to your advantage

GAMECHANGERSShaping the future of exhibition logistics to your advantage

Professor Peter FisktheGeniusWorks.com@geniusworks

Innovating the future

Changing world

Winning exhibition logistics

Changing world

VolatileUncertain

ComplexAmbiguous

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VibrantUnrealCrazyAstounding

Anything is possible

Your future for $99

@geniusworks

Uber and beyond

Amazon Buttons, Dash, Echo

From Google to Otto

Robot heart surgery

Global internet for all

Xiaomi beats Apple

Worldchanging decade

2010Pop 6.9BnGDP $63T

G7


E7

E7 = China, Malaysia, Chile, Poland, Peru, Mexico, Philippines

Worldchanging decade


G7


E7

Tectonic shifts

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EastSmall

WestBig

IdeasSize

©PeterFisk2015

ConsumerEmotional

BusinessRational

©PeterFisk2015

RelevantAverage

ImaginationCapabilityCollaborativeIndependentExponentialIncremental

©PeterFisk2015

Changing world of exhibitions

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Co-created

Global and green

Digital and dataFast and agile

Safe and secure

Changing world of exhibitions

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Co-createdDesign and storyteling

Global and green New business models

Digital and data

Uniquely physical

Builds communityFast and agile

More significant

Safe and secure

Think different

EMOTIONAL

INTUITIVE

CONNECTED

RATIONAL

ANALYTICAL

FOCUSED

LEFT BRAIN + RIGHT BRAIN

TODAY + TOMORROW


Changing world

Redefining markets

Shaping the future+genius

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Moonshot Factory

10 times, not 10%

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Audacious ideas

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The Gamechangers

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es

1. 23 & Me2. Aravind3. Editas4. Genentech5. Intuitive Surgical6. Narayana Hosp7. Organova8. PatientsLikeMe9. Scanadu10. Second Sight

1. Amazon2. Aussie Farmers3. Etsy4. Farfetch5. Le Pain Quotidien6. Pinterest7. Positive Luxury8. Trader Joe’s9. Yihaodian10. Zappos

1. Apple2. Beauty’in3. DJI4. Go Pro5. Lego6. Method7. Natura8. Nike+9. Oculus Rift10. Renova

1. Alibaba2. ARM3. Bharti Airtel4. GE5. Google X6. OneWeb7. Raspberry Pi8. Samsung9. Slack10. Xiaomi

1. Aeromobil2. Air Asia3. Airbnb4. CitizenM5. Emirates6. Kulula7. RedBus8. Uber9. Virgin Galactic10. Zipcars

1. 3DHubs2. Corning3. DP World4. Dyson5. Embraer6. Local Motors7. Space X8. Syngenta9. Tata10. Tesla

1. Brewdog2. GrameenDanone3. Graze4. Juan Valdez 5. LA Organic6. Moa Beer7. Modern Meadow8. Nespresso9. Yeni Reki10. Zespri

1. Ashmei2. Beats3. Desigual4. Jonny Cupcake5. Inditex6. Patagonia7. Rapha8. Shang Xai9. Threadless10. Tom’s

1. Aspiration2. La Caixa3. Fidor4. First National5. Moven6. M-Pesa7. Robinhood8. Square9. Umpqau10. Zidisha

1. Al Jazeera2. Coursera3. Netflix4. Periscope5. Pledge Music6. Red Bull7. RiotGames8. Spotify9. Ushahida10. WeChat

futureproduct futurefashion futurefood

futurehealth futuretech futuremakersfuturebank

futuretravel

N/S American brands European brands African/Arab brands Asia/Pacific brands

futuremedia

This image cannot currently be displayed.

1. Ashoka2. AzuriTech3. Graal Bio4. IBM5. IDEO6. Kickstarter7. Li & Fung8. Live Nation9. Salesforce10. Y Combinator

1. Bitcoin2. Bhutan3. City FC4. The Elders5. Lovemarks6. ParkRun7. Planetary Res8. WWF9. Zoe Suggs10. You

futureservice futurebrands

© Peter Fisk [email protected]

GAMECHANGERS: WORLD’S MOST DISRUPTIVE INNOVATORS

futurestore

Don’t just play the game Change the game

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Rocket’s Creative Beer

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Lululemon’s Yoga Beer

New Zealand’s Moa Beer

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Beer 52 by Subscription


How will you change your game?

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Think Nespresso

Nespresso

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Think Tesla

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Tesla Motors


Changing world

Winning exhibition logistics

Be the Gamechanger …Change

Why enabling

collaborative

intelligent

audacious

networked

audacious

networked

intelligent

Change

Whyenabling

collaborative

What would Elon Musk do?What’s the Uber of exhibition logistics?Why should you partner with Dubai 2020?

1. Think from the “future Back”

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CustomerBusiness

2. Enable customers to do more


CustomerBusiness



Co-createdDesign and storyteling

Global and green New business models

Digital and data

Uniquely physical

Builds communityFast and agile

More significant

Safe and secure

What do they dream of doing?How could you co-create with them?Why would they trust your brand most?


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Make and distribute

business model

eg CocaCola

Microsoft

Spectrum retail

business model

eg Amazon

Marks & Spencer

Make and sell direct

business model

eg BMW, HSBC

Niche retail

business model

eg ToysRUs, Wiggle

License to make

business model

eg ARM, Ed Hardy

Curated retail

business model

eg Fab,

Positive Luxury

Membership club

business model

eg Costco,

Quintessentially

Crowdfunded ventures

business model

eg Kickstarter,

Zidisha

Opensourced

community

business model

eg RedHat, MySQL

Subscription payment

business model

eg FT.com, Graze

Buyer and seller

marketplace

business model

eg Etsy, NYSE

Micro payments

business model

eg Flattr

Grameen Danone

Collaborative

consumption

business model

eg Buzzcar, Regus

Regular Replacement

business model

eg Gillette,

Nespresso

Branded Consortia

business model

eg Cisco, Spar

Advertising or

Sponsorship

business model

eg Google,

Metro Newspapers

Listed or Promoted

business model

eg Monster Linkedin

Network builders

business model

eg Hotmail, Twitter

Demand then Made

business model

eg ZaoZao,

Threadless

Auction retail

business model

eg eBay, Sotheby

Knowledge and time

business model

eg McKinsey, Harvard

Franchised retail

business model

eg McDonalds,

Subway

Certification and

endorsement

business model

eg ISO, Verisign

Remainder retail

business model

Eg Saks,

Vente Privee

Multulevel

marketing

business model

eg Tupperware,

Natura

Group buying

business model

eg Groupon,

Huddlebuy

Reverse auction

business model

eg Priceline

Freemarkets

Shared rental

business model

eg Zilok, Hilton

Tradeable currency

business model

eg Bitcoin Air Miles

Freemium pay within

business model

eg Angry Bird,

Coursera

Transaction facilitator

business model

eg Paypal, Visa

Pay as you go

business model

eg AzuriTech

Techshop

Dynamic pricing

business model

eg Expedia, Uber

Reputation builders

business model

eg Tripadvisor,

PaywithaTweet

Customer data

business model

eg Facebook,

23andMe

Non-profit business

business model

eg Oxfam Wikipedia

Maker models Channel models Crowd models Payment models Exchange models Asset models


3. Rethink your business model

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What if you did it free?Could you charge differently?Why would customers pay 10 times more?

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3. Rethink your business model

Movement Collaborative

Customer

Customer Customer

CustomerCustomer

Customer

Brand-enabled

community

Co-enable Co-design

Co-create

Co-sellCo-support

Co-consume

4. Connect, collaborate, co-create

© Peter Fisk 2015More details in the new “Gamechangers” book

How to connect your customers?Who would be an innovative partner?What’s the Star Alliance of your industry?

4. Connect, collaborate, co-create

5. Create a roadmap for growth

© Peter Fisk 2015More details in the new “Gamechangers” book

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Visi

on 3

Visi

on 2

Visi

on 1

Deliv

erab

les

3

Deliv

erab

les

2

Deliv

erab

les

1

Resu

lts 3

Resu

lts 2

Resu

lts 1

Horizon 1 delivers

improvements and quick wins

Horizon 2 delivers

new concepts and extensions

Horizon 3 delivers

breakthroughsand a new core

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5. Create a roadmap for growth

What’s your 2020 vision?Where should you start today?How can we be more incredible together?

What will you do?

Acting with speed and agility

Connecting ideas and

people

Passion to make life

better

Having an audacious

attitude

Shaping your own

vision

Making sense of change

Persisting to make it happen


VisionCanvas

StrategyCanvas

GrowthCanvas

DisruptionCanvas

BrandCanvas

EngagementCanvas

PropositionCanvas

RelationshipCanvas

InsightsCanvas

Co-creationCanvas

InnovationCanvas

BusinessCanvas

LeadershipCanvas

SustainabilityCanvas

CultureCanvas

PerformanceCanvas

FUTU

RE

LAB

BR

AN

D L

AB

CR

EATIVE LAB

PERFO

RM

AN

CE LA

B

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Be boldBe brave

Be brilliant

[email protected]@geniusworks