game trends

SAATCHI & SAATCHI THE LOVEMARKS COMPANY

GAME / PLAY


#1: Zynga with

237 mln Monthly Active Users


"Guitar Hero: Aerosmith"

has generated more money for the band

than any of their albums


The whole world is turning into a playground


65% of the 2 billion apps downloaded are games


App Store:

T h e b i g g e s t ever variety in the history of the video game industry.


iConsole?


“Games are the most elevated form of investigation.”


Work sucks


Games are great!


Constant feedback n

e


Collaborators ready to join you at any moment

two


On the verge of EPIC WIN thre

e

SAATCHI & SAATCHI THE LOVEMARKS COMPANY fo

ur 10 000

hrs of gaming by

21


What are

Gamers

good at?


Urgent Optimism Gamers don’t sit around


Social Fabric We like people better after we play with them


Blissful Productivity Gamers are happier working hard


Epic Meaning World-changing mission


Super-empowered Hopeful Individuals


GAME

MIND-SET IS A

REALITY

AND WILL NOT GO AWAY

Entertainment & Humor