JUNE 2014 OSPMAG.COM

®

expoThe Network Solutions Marketplace

®

expoThe Network Solutions Marketplace

Attendee ProspectusIf you have network transformation on your roadmap, you’ll find solutions at OSP EXPO. Turn to page 14 for a full lineup of the education and opportunities you’ll find this year at

OSP EXPO in Baltimore, Maryland on September 30 – October 2, 2014.

ALSO INSIDE

Game Changers -- Special Section Part 3

Fixing America’s High-Speed Internet Addiction

Fiber’s Dirty Secret

What’s Next for DAS?

Optimizing the HetNet With Fiber

SUBSCRIBESubscribe to the print edition and/or digital edtion

E-NEWSSign up for OSP UPDATE, a monthly e-newsletter with the latest industry news

VISITVisit ospmag.com for more infrastructure information

WEBINARSAttend one of our FREE Live or Recorded Webinars

EDUCATIONView HOW-TO seminars from last year’s OSP EXPO

CONNECTFollow OSP on Twitter

Like OSP on Facebook

Connect with OSP on LinkedIn

Visit ospmag.com/expo for more information on this year’s show

®

expoThe Network Solutions Marketplace

J U N E 2 0 1 4 | O S P M A G . C O M 2 3

contents

S P E C I A L S E C T I O N PA R T 3With network evolution technologies changing so quickly, how do you and your company plan to stay relevant? We asked this pointed question to our Game Changers. All 15 responded with interesting insights about SDN, Small Cells, Mobile Video, and Leadership. Don’t miss reading their thoughts.

GameChangersleadership

valueschallenge

2 0 1 4

®

OSP Digital will feature extra, exclusive content each month available only to our digital edition subscribers.

Want more? Subscribe NOW and get more, read more, learn more.

digital®

Enjoy easier navigation to all the latest

industry technology, education and best practices.

Mobile-optimized viewing to keep you in the know using your tablet,

smartphone, or laptop.

Anytime access. No Internet or WiFi -

No Problem. Our new digital edition allows

you to download an issue and access it

anywhere - while on the ground or in the air.Be sure to check out our digital edition this month at www.ospmag.com/digital

0614OSP_GC2014.indd 23 6/2/14 10:25 AM

O S P ® C O | C O R E | D ATA C E N T E R | F T T X | C O N N E C T E D H O M E | W I R E L E S S3 8

Talk about small cells and your company’s role in that area.

We continue to put a strong

focus on problem-solving and

technology development, and

are constantly looking at ways

to help our customers with their

power challenges. With small

cells, there are many variables

that must be addressed. Unlike

most traditional sites, the

equipment may not be easily

accessible so the gear inside

needs to be extremely reliable

and environmentally hardened.

There are size challenges as

well since the equipment must

be compact enough for

convenient deployment on

poles and in small spaces. We

have adapted our high-effi-

ciency technology to address

these challenges in a new

power product family that

doesn’t require an enclosure,

cooling, or maintenance. It’s

part of our commitment to help

service providers power their

small cell networks.

What are the most important decisions you make as a leader of your organization?

Some of the most important

leadership decisions at Eltek

involve product development.

A careful balance exists

between committing resources

to a new product based on

customer needs and bringing

it to the market at the right

time. If a product hits too early

for current technology or at a

higher cost than the market will

bear, you have wasted serious

time and money. If it hits too

late, you are playing catch-up

to the competition. To lead

effectively, you have to take all

the input, internal and external,

and quickly make a decision as

to what is the right path to take.

Yet, the most critical decisions

in this area are not whether or

not to start a new project, but

making course corrections

once the project is underway

-- including stopping or

changing it based on evolving

customer needs and market

conditions.

What is Eltek doing to help progress power technology and solve new challenges?

In working very closely with

our customers we not only

learn where they are going

with their network plans, but

also what their challenges are.

We use that information to

direct our development in

order to help them overcome

those obstacles. One example

exists due to the result of the

gradual convergence of data

centers and central offices.

Providers are now able to fit

more servers into a given

space and the power needed

to run them continues to

escalate. So much so that

facilities are often running into

limitations on not simply floor

space, but cabling, air

conditioning, and power

capacity. We’ve invested in the

development of 240V and 380V

high voltage DC systems, and

are working with customers to

design their power infrastruc-

ture to substantially improve

efficiency, remove unneces-

sary conversions, reduce

cabling size and cost, and

reduce air conditioning

operation while continuing to

support existing 48V equip-

ment where it’s needed. It’s a

fairly new concept and we’re

dedicated to continue investing

and evolving the architecture

in partnership with our

customers to stay at the

forefront of technology and

help them overcome these new

challenges.

GameChangers

Allen Pitts has been with Eltek since 1992 and has served as the Americas Regional

President for Eltek ASA since 2008. Prior to that role, he was responsible for business

development in the Latin American Region. Allen has a BS in Computer Science-Engineer-

ing Management from Southern Methodist University and over 20 years of experience in

DC power with Eltek (previously Eltek Valere and Power Conversion Products). He has

served on the IEEE Intelec Management Committee for the past 6 years.

Allen.pitts@eltek.com; www.linkedin.com/pub/allen-pitts/4/773/447

Allen Pitts

President, Americas Region Eltek