gallery one seminar@mit

Gallery One at the Cleveland Museum of Art

http://www.flickr.com/groups/2351890@N22/

References

source: http://mw2013.museumsandtheweb.com/paper/transforming-the-art-museum-experience-gallery-one-2/

http://www.nytimes.com/2013/03/21/arts/artsspecial/at-cleveland-museum-of-art-the-ipad-enhances.html?pagewanted=all&_r=0

http://exhibitdev.wordpress.com/2013/09/23/review-cleveland-museum-of-arts-gallery-one-part-one/

http://www.museumsandtheweb.com/cma2013/


http://mw2013.museumsandtheweb.com/paper/transforming-the-art-museum-experience-gallery-one-2/






Gallery One 13.000 sqf

Audience ResearchFormative Evaluation Study

http://www.audiencefocus.com/us/clients.html

http://www.audiencefocus.com/us/clients.html

Goals of Gallery One■ Create a nexus of interpretation, learning, and audience

development

■ Propel visitors into the primary galleries with greater enthusiasm, understanding, and excitement about the collection

■ Build audiences—including families, youth, school groups, and occasional visitors—by providing a fun and engaging environment for visitors with all levels of knowledge about art

■ Enjoy an organic, visitor-centered, visitor-driven experience

Goals of Gallery One■ Employing engaging interactives for critical observation to

develop an engagement with the (entire) collection

■ Feel empowered to browse, explore, and create personal meanings about the museum’s collection

■ Create a personalized profile driven by their interests

■ designing through a collaborative approach

* source: http://mw2013.museumsandtheweb.com/paper/transforming-the-art-museum-experience-gallery-one-2/


The Conception BehindAsking visitors a question to engage them in their experience: (1) What is it, and what do you see? (2) How is it made? (3) Why was it made?

This approach privileges inquiry-based techniques for exploring the collections

The Conception BehindInformation is delivered in ways that feel like experiences rather than didactic lessons

The Conception Behindencouraging people to use the entire museum as a place to spend time learning, exploring, and having fun with each other

The Conception Behindshare their experiences with each other

The Conception Behindcreating audio and video interpretation with multiple voices and perspectives and experts and community members in conversation

Digital Media in the G-OneInteractives (Lens). Six interactive kiosks

Digital Media in the G-OneThe Wall. 40-foot multitouch display

Digital Media in the G-OneArtLens. iPad guide tour

Digital Media in the G-OneStudio Play

Digital Media in the G-OneThe Beacon.

Interactive (Painting Lens)

Interactive (Lions Lens)

Interactive (Sculpture Lens)

The Collection Wall

The Wall & the CMS

The Wall + ArtLens (iPad)

Guided Tours

Location-aware system

interpretative content

contextual hotspots

Designing Through Innovative CollaborationTechnology integral to design process

“Our guiding philosophy for Gallery One was based on collaboration, teamwork, and an immersion in content to foster the best process of realizing an ambitious project in record time. Our interactive design firm, Local Projects, worked in deep collaboration with museum staff in multiple, extended group brainstorms to translate creative content into innovative visitor experiences. Many digital experiences were created and workshopped, and then the best were chosen for final execution. This helped offer flexibility to align the project budget and scope and timeline into a final approach that was optimized for each part of the team.” (Alexander, Burotn, Goeser 2013)


References

source: http://mw2013.museumsandtheweb.com/paper/transforming-the-art-museum-experience-gallery-one-2/











grazie :-)